COMPARE & CONTRAST

QUALITATIVE RESEARCH QUANTITATIVE RESEARCH

Qualitative research focuses explain the causes of

on "why" and "what" phenomena through

Not Bias objective

measurement and

focuses on qualitative
numerical analysis
intangible aspects of able to
human experience learn obtaining numerical

information such as

can

focuses on qualitative presidential polls or surveys,

lead to

intangible aspects of statistics

the

human experience other

employ strategies of inquiry
one.
It searches for a Seeks statistical
pattern or for a theme. relationship

ALFONSO ALEXIS D. QUITORIANO 11 - ST. JAMES