A

RESEARCH PROJECT REPORT

ON

“MARKETING STRATEGY ON IT”

TO BE SUBMITTED TO Dr. ABDUL KALAM TECHNICAL,

UNIVERSITY, LUKCNOW. IN THE PARTIAL FULFILLMENT OF
THE REQUIREMENT FOR THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION

IIMT ENGINEERING COLLEGE MEERUT

Ganga Nagar Meerut
BATCH-(2020-2022)

Submitted to: Submitted By:

Mr. VIKHYAT SINGHAL PIYUSH RAJPUT
Head of Dept. (MBA) MBA –IV SEM
ROLL NO-2001270700037
 DECLARATION

I PIYUSH RAJPUT hereby declares that the project titled “ “ MARKETING STRATEGY ON IT” is my

own work and efforts which is completed under the supervision of Mr. Sahadev Singh Tomar, Faculty

of IIMT Engineering College, Meerut.

The Research report has been submitted to Dr. APJ ABDUL KALAM TECHICAL UNIVERSITY,

LUCKNOW for the purpose of the compliance of any requirement of any examination or any degree

earlier.

PIYUSH RAJPUT
MBA IV Sem
2001270700037
 ACKNOWLEDGEMENT

‘When a person is help, guide and co-operated his or her heart is bound to pay gratitude.’

It is not a single man’s effort which is sufficient for the accomplishment of a Research. Various factors,

situations and persons integrate to provide the background for accomplishment of a task requires the effort

of so many people and the work is no different.

I acknowledge here the names of those people who have been instrumental in preparation of this Research.

I am sincerely indebted to Mr. Vikhyat Singhal HOD of MBA Dept. IIMT Engineering College

Meerut. for his valuable suggestion and inspiration to undergo this study and his unstilted help which he

gave for the completion of this Research.

My grateful thanks are also due to various others technocrats, who inspire of there multifarious pre-

occupation, were kind enough to spare time to grant me personal help and others cooperative activities. I

would also like to thanks co-operation for providing the recruitment & selection and supplemental

information used in this study.

PIYUSH RAJPUT