Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.

Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.

Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
 selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.

Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.

Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
 profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.

Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.

Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.
Consumerism covers the following areas of consumer dissatisfaction and remedial efforts:

 Removal or reduction of discontent and dissatisfaction generated in the exchange

relationships between buyers and sellers in the market. The marketing activities of the
selling firms must ensure consumer satisfaction which is the core of marketing concept.
Marketing practices and policies are the main targets of consumerism.
 Consumerism is interested in protecting consumers from any organisation with which
there is an exchange relationship. Hence, consumer dissonance (post-purchase anxiety
and doubt) and remedial effort can develop from consumers’ relations not only with
profit-seeking organisations but also with non-profit organisations, e.g., hospitals,
schools, Government agencies, etc.
 Modern consumerism also takes keen interest in environmental matters affecting the
quality of life.