Apple Watch Apple TV Apple Car

Rivalry High Low High High High High

among (Refer (Appendix (Appendix
existing Below 2 for 3)
companies Appendix reference
1) )
Threat of High Very High High High Weak
New High
entrants
Bargaining High Very High High Low Moderate
Power of High
Buyers
Bargaining Moderate Very High High Low Moderate
power of High
Suppliers
Threat of Low Low High High High Moderate
substitution

Appendix 1:
Found an article on Apple Watch. Use this for reference. Paraphrase
(https://quillbot.com/) if you intend to use it.
Article link: https://www.academia.edu/31938202/Apple_Watch_Analysis
Also copy-pasting it for your reference.
Appendix 2:
https://casemba.com/david-b-yoffie/apples-future:-apple-watch-apple-tv--and-or-
apple-car/porters-analysis.php

For reference only

Appendix 3: Apple car

Reference: https://panmore.com/tesla-motors-inc-five-forces-analysis-
recommendations-porters-model
1. Competitive Rivalry:
 Small number of firms (weak force)
 High aggressiveness of firms (strong force)
 Low switching costs (strong force)

2. Bargaining power of buyers:

 Low switching costs (strong force)
 Moderate substitute availability (moderate force)
 Low volume of purchases (weak force)
3. Bargaining power of suppliers:
 Moderate forward integration (moderate force)
 Moderate size of suppliers (moderate force)
 Moderate supply level (moderate force)’
4. Threat of substitutes:
 Low switching costs (strong force)
 Moderate substitute availability (moderate force)
 Moderate performance of substitutes (moderate force)
5. Threat of new entrants:
 High cost of brand development (weak force)
 High cost of doing business (weak force)
 High economies of scale (weak force)