4 Strategies

for Marketing
Analytics

Understand the
importance and role
of data analytics
Marketing analytics is about
understanding client behavior
and interactions. Making
decisions from that insight is key.

Set a target before setting

the key performance
indicator (KPI)
KPIs should be based on the
target. Use performance data,
forecasts, and comparisons
to determine relevant details.

Identify the most effective

key performance
indicator (KPI)
KPIs must be based on relevant
metrics and insights since
chasing every metric will lead
to confusion and waste of time.

Designing an easy-to
understand marketing
dashboard
It should be simple, concise, and
easy to understand. Provide
examples of data correlation
to illustrate the point.

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