After Class Quiz Week 7

Due
Jun 28 at 11:59pm
Points
15
Questions
15
Available
Jun 28 at 8:15am - Jun 28 at 11:59pm
about 16 hours
Time Limit
25 Minutes

Attempt History
Attempt Time Score
LATEST Attempt 1
6 minutes 15 out of 15

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Correct answers are hidden.

Score for this quiz:

15 out of 15
Submitted Jun 28 at 10:14am
This attempt took 6 minutes.

Question 1 1
/ 1 pts

What type of nonprobability sample would be used when a researcher

uses his or her judgment or that of some other knowledgeable person to
identify who will be in the sample?

 
Quota sampling

 
Convenience sampling

 
Purposive sampling

 
Chain referral sampling

Question 2 1
/ 1 pts
________ sampling is the sampling method in which the size of the
sample portions is determined by the researcher's belief about the relative
size of each class of respondent in the population.

 
Convenience

 
Purposive

 
Chain referral

 
Quota

Question 3 1
/ 1 pts

Which of the following is much more efficient (uses less effort) than simple
random sampling?

 
Non-systematic sampling

 
Convenience sampling

 
Quota sampling

 
Systematic sampling

Question 4 1
/ 1 pts

Which of the following describes the type of sampling method in which a

sample frame is divided into groups?

 
Simple random sampling.
  
Stratified sampling.

 
Systematic sampling.

 
Cluster sampling.

Question 5 1
/ 1 pts

When a researcher uses ________ sampling, sample frame error occurs

in the form of members of the population who are infrequent users or
nonusers of that location.

 
quota

 
purposive

 
convenience

 
chain referral

Question 6 1
/ 1 pts

________ use(s) purposive sampling rather than probability sampling.

 
Focus groups

 
Exploratory research

 
Surveys

 
Secondary research
Question 7 1
/ 1 pts

When is cluster sampling desirable?

 
When similar clusters can be easily identified

 
When similar clusters are non-contiguous

 
When dissimilar clusters can be easily identified

 
When a non-group is identified

Question 8 1
/ 1 pts

Which of the following is desirable when the researcher is working with a

"skewed" population divided into portions and wishes to achieve high
statistical efficiency?

 
Stratified sampling

 
Systematic sampling

 
Cluster sampling

 
Simple random sampling

Question 9 1
/ 1 pts

Referral samples are often useful in ________.

  
industrial marketing research situations

 
sports marketing research situations

 
consumer marketing research situations

 
entertainment marketing research situations

Question 10 1
/ 1 pts

Which type of nonprobability sampling would be used in a busy pedestrian

area or a shopping mall as the sample frame from which to intercept
potential respondents?

 
Purposive sampling

 
Chain referral sampling

 
Convenience sampling

 
Quota sampling

Question 11 1
/ 1 pts

Which of the following is used when different layers are apparent in the
population and each layer is randomly sampled?

 
Stratified sampling

 
Simple random sampling

 
Cluster sampling
  
Systematic sampling

Question 12 1
/ 1 pts

Which of the following describes a type of nonprobability sampling method

when a researcher asks respondents for the names or identities of others
like themselves who might qualify to take part in the survey?

 
Chain referral sampling

 
Purposive sampling

 
Quota sampling

 
Convenience sampling

Question 13 1
/ 1 pts

________ sampling is used as a means of ensuring that convenience

samples will have the desired proportion of different respondent classes.

 
Chain referral

 
Quota

 
Convenience

 
Purposive
Question 14 1
/ 1 pts

________ sampling is the sampling method that is not based on chance

or randomness but based on an inherently biased selection process.

 
Cluster

 
Probability

 
Stratified

 
Nonprobability

Question 15 1
/ 1 pts

________ sampling is the sampling method in which subjectivity and

convenience are factors.

 
Chain referral

 
Convenience

 
Purposive

 
Quota

Quiz Score:
15 out of 15