Name (optional): female male age

Instructions: Use the scale below and check the box to indicate how each statement applies to
you. Please do not leave any item.

4 Very satisfied - The customer is always satisfied or has a high satisfaction.

3 Moderately satisfied - The satisfaction of the customers is in the normal range or good.

2 Rarely satisfied - The satisfaction of the customer is limited.

1 Never satisfied - The customer is not satisfied at all.

QUALITY 1 2 3 4
1. They only used best products for production
2. The taste of food is very good.
3. I like the presentation or packaging of their food.
4. The food that they are served is always fresh.
5. The smell of the food is enticing.
PRICE 1 2 3 4
1. The food referred is affordable.
2. The prices of food are proportionate to its servings.
3. The varieties of food offered have a reasonable price.
4. I am satisfied to the cost of their food.
5. The prices of food offered are affordable with a high quality.

4 Always - The customer is always satisfied or has a high satisfaction.

3 Sometimes - The satisfaction of the customers is in the normal range or good.

2 Poor - The satisfaction of the customer is limited.

1 Never - The customer is not satisfied at all.

CUSTOMER LOYALTY 1 2 3 4
1. I patronize McDo products.
2. I only give gifts and give awes make of McDo products.
3. Every time they have a new product I will buy it.
4. I only consumed Mcdo products.
5. I visited McDonald stores at least 3 times a week.
CUSTOMER’S ADVERTISEMENT 1 2 3 4
1. I always advertise McDo products to other customer.
2. I bring my friends in McDo to try their products.
3. Every time we have family bonding I only recommend McDonald.
4. Every time they have new fliers I post it to my Facebook.
5. I post many pictures every time I eat in McDo.