Ugly or Beautiful?

The Housing Blocks

Communism Left Behind
Picture a suburb and you probably imagine cookie-cutter houses with two-car garages and over-
fertilized lawns. But in formerly communist countries, they look a little different. Think towering
apartment blocks, prefabricated concrete panels, and loads of gray.

Such structures dominate the peripheries of cities across what was once the Soviet Union and
Eastern Bloc. They go by varying names, from Plattenbau in East Germany to Panelház in
Hungary to Brezhnevki in Russia. All were built after World War II to cheaply house the masses
in a way that jived with communist ideology. Near-identical two- and three-bedroom apartments
included amenities like central heat, private bathrooms, and elevators. Standardization and mass
production were paramount, though idiosyncrasies—a pop of color here, a geometric motif there
—inevitably crept in.

Today, many dismiss them as eyesores, but not David Navarro and Martyna Sobecka—or
Zupagrafika, as they prefer to be called. Their new book Eastern Blocks features 100 images of
modernist housing estates and other unusual Soviet-era structures. Navarro and Sobecka find
them stunning.

"From a graphic designer's point of view, the repetition of the patterns and design of the
structures is absolutely breathtaking and, at times, almost hypnotic," they say.

The duo began photographing modernist and brutalist architecture in central and eastern Europe
after founding Zupagrafika as a design studio and publishing house in 2012. On snowy winter
days, they'd wander the peripheries of Berlin, Kiev, and Warsaw with DSLRs, slowly working
their way towards the city centers. Those images served as references for kits of illustrated cut-
outs and other architectural publications before they decided to turn them into a proper book of
their own.

To round out the book, Zupagrafika commissioned images from photographers in other cities,
giving them a list of desired buildings and locations. Alexander Veryovkin photographed
structures in St. Petersburg and Moscow, while Balazs Csik captured some in Budapest. Under
Zupagrafika's direction, they tried to include people whenever possible to show the relationship
between humans and the concrete architecture that still houses the majority of city dwellers.

According to Navarro and Sobecka, the structures "reflect the dreams and ideals" of the postwar
era. It's perhaps the only thing they have in common with American suburbs today.