Future of Marketing
Gamification and
Apps
The future of marketing of gamification and
apps marketing is about to enter a more
challenging territory. Building on the vast
increase in consumer power brought on by
the digital age marketing is headed towards
being on demand not just always on but also
always relevant responsive to the consumer
desire for marketing that cuts through the
noise with pin point delivery.
Gamification and Game
Based
Marketing
Gamification is emerging as a marketing
trend and it vital for marketing to address
the analysis of games used in gamification interms of their structure and mechanism and
their subsequent transference to the area of
marketing activities.
Gamification is the application of structure
and mechanics of games ( points, rewards,
levels, challenges, and trophies ) to the real
world in order to boost the engagement of
users change their behaviour and solve
problems of various kinds.
Gamification Benefit
Marketing
Companies need to understand how to add
games and games mechanics to their
marketing mix how to use games to
influence behaviour and reach business
goals and use game based marketing to
boost revenues.
1.To play a game users ( potential
consumers ) have to login first. The
helps companies build a database ofpotential clients by collecting the
email ids of players.
2.Games allow companies to attract
fans in social media by also
constituting an important element
of competition.
3.Games allow education and
integration of members of group or
branch
4. Games can provide consumers with
a positive fun filled and
entertaining experience
wi
.Games_ permit companies to
simulate real life situations that
customers identify with easily in
such a way that target group gets
more engaged.
The World Of Apps
Apps are adding a completely new
dimension to marketing today. An app canbe defined as a software application typically
developed by a product brand to allow a
consumer to gain information about there
by forming an opinion or completing a
transaction.
Applications or apps as they are termed are
optimized for the devices on which they are
to be downloaded on and accessed from.
Marketing are using them for the following
reasons:
1. Enhancing their reach
2. Positioning brands
3.Stimulating impulsive buying by6
increasing visual appeal
4. Stimulating consumer engagement
5.Leveraging consumer interactivity
and participatione-commerce Sales
Life Cycle (ESLC)
Model
E-Commerce sales life cycle includes the
following stages:
Pre-sale:
Online promotions are done to create
excitement about the products that are
being sold through online advertisements.
Transaction:
The customers place their order for the
products. The process should be user-
friendly and secure.Delivery:
This stage involves delivering the product to
the consumer. Care should be taken in
delivery with proper packaging and speedy
delivery to make the customer happy.
After sales:
This stage involves following up with the
customer to let him know that the product
has been delivered or if he is satisfied. The
feedbacks from the customer can be
furthers used in improving services by the
company.Stages
Stage 1: Start-up & fast growth
Most ecommerce businesses go through an
initial period of fast and in some cases
unexpected growth. This is usually to do with
the popularity of the product they sell or
market demand rather than the
implementation of their ecommerce
platforms. Many businesses will choose
platforms such as BigCommerce, Shopify or
Magento. It’s important that your business
stays agile and responds quickly to change.
You don’t want to get caught up in
complicated systems or handcuffed by too
much process. Brands often enjoy quick
impact in this honeymoon period, before
growth slows down and progression is halted
by a kind of invisible ceiling. This sees
businesses moving into the second stage of
the ecommerce lifecycle, which is a growth
plateau.Stage 2: Plateauing growth’ or
consolidation
Businesses reaching this second stage of the
ecommerce lifecycle tend to panic and look
for quick-fix solutions to perceived issues.
You need to understand that it’s natural for
there to bea levelling off of growth after the
early spike. Once your business has gained
traction, brand awareness and _ initial
momentum, it’s time to reflect on your
progress, analyse your data and gain key
insights to make measured and strategic
changes to your ecommerce website and
your marketing.
It’s important for business owners to assign
ample time and resources to research, to
systemise and strategise to work out the best
ways to move to the next level and start
achieving renewed growth.Stage 3: Renewed growth
Many business owners think that the
solution to the issue of plateauing growth is a
quick fix or a swift change of direction, which
can be an ecommerce platform move or,
perhaps, the recruitment of a new
ecommerce manager.
This is not necessarily thinking strategically.
A replatforming project might indeed be the
answer perhaps to a more advanced or
modern ecommerce platform, _ like
BigCommerce but you need to make a clear
business case (including extensive research
and risk assessments) before deciding to
migrate platforms. Check out Space 48’s
golden rules of replatforming blog to learn
more.In this third stage of the ecommerce
lifecycle, the attempts to reinvigorate your
company’s momentum and growth should
always be strategic. In my experience, the
solution to plateauing growth may only
require realigning your business goals with
changing customer trends, keeping up-to-
date with new technology and channel
strategies.
Research and analysis is required to optimise
processes and improve customer experience.
This will steer your strategy. Research may
reveal issues and you might find you need to
replatform, but there needs to be sound
reasoning behind decisions to implement
technology and tools.