Key Performance

Indicators

Worksheet
Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your
selected business

Cost per lead :

( How much it will cost in marketing dollars to get a lead )

1

Brand Awareness :

(we want to increase the number of people who knows or brand and
2 reach more targeted audience in the need of advertising services )

Conversion Rate :

(we need to understand how many of the number of people coming

3
to the site are actually contacting us so we can optimize the landing
page or the traffic coming to the messages )

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