Caselet

Background Information

Counterfeit products are becoming a menace for the consumers worldwide. A survey conducted
among 6923 consumers by Local Circles in India revealed that around 38% of them have received
counterfeit products while shopping on e-commerce websites. According to the analysis conducted
by Red Seer, the entire e-commerce industry suffered a financial loss of $3.4 billion in 2017 due to
counterfeit products return. The counterfeit goods market was valued at $461 billion.

In order to ensure that customers receive authentic goods when shopping on the website, Amazon
launched the project titled “Project Zero". Amazon faces financial loss every year due to the listing of
counterfeit goods on its website. In order to mitigate the same and ensure customer satisfaction,
this project was launched. Currently, this project is launched in 17 countries worldwide, including
India.

In India, Amazon announced the launch of this initiative in August 2020 to eliminate the listing and
use of counterfeit goods in its stores. This project has been successful already in France, Italy,
Germany, UK and Japan. This project is aimed to introduce additional mechanisms that will pro-
actively identify and remove the counterfeit products. Over 7000 global brands had participated in
this project including Arduino, BMW, and Chess Central etc. A number of Indian brands like HUL also
participated in the pilot project to test the experience. Amazon's VP said that this project is not only
aimed for big MNCs but also for small and medium scale businesses with the aim of delivering a
great and smooth shopping experience to the customers.

Amazon wants to implement Project Zero in Nepal, you are the project owner, who will initiate the
entire project from research to its successful implementation.

As an initial presentation to the steering committee, you want to brief them about the challenges of
its implementation

Phase 1

a) Create an NTCP framework and SWOT analysis for the project to be presenting
b) Project Appraisal – Financial and Non-Financial benefits through the various risk anticipated
using the above techniques
c) Project Charter to give an over view of the project along with the WBS and Scope Statement
d) Briefing about the Stakeholders and their influence and the best communication strategy at
the Phase 1 level.