Purplle Financials FY21 FY20

Operating Revenue INR 128.15 cr INR 91.4 cr

Total Expenses INR 191.1 cr INR 123.1 cr
Profit/Loss Loss of INR 52.19 cr Loss of INR 24.39 cr
EBITDA Margin -31.37% -19.80%

Strategy

Purplle's usp is its consumer experience

The Q&A platform suggets personalised solutions to customers based on their specific needs
and demans

80% revenue from repeat customers

its focus is on customer service rather than discounts

The satisfaction of a customers makes them come back to buy more

It targets people aged 21-35 75% of consumers are aged 23-25, new to workforce, interact
with quality resource onsite to buy and learn