Future

The vision of the company is to grow as one of the most popular brands in
the cosmetics and beauty industry as an online retailer. 

Purplle hopes that social media will influence India’s middle-class to get
more into beauty products, along with the increase of the purchasing power
of millennials. The company further says that with AI in the market, it won’t
be long before e-commerce platforms became significant sources of
people’s cosmetic products.

"We want to focus on Purplle Salon for bringing the best salon experience to
our customers. Our next step would be to bring international brands to India
and introduce our own brands in the market." said the CEO and co-founder of
Purplle, Manish Taneja.

Key Numbers
Purplle.com has a large assortment of products across over 650 brands
with 50,000+ SKUs and 300+ beauty-specific sellers.

 Purplle also has a tie-up with over 6,000 salons with detailed pricing
information on the platform for customers to make a choice for the right
service.

Valued at $1.1 billion (June 2022)

Revenue $16.97 mn (Rs 128.2 crore in FY21)
Funding Raised $294 mn (June 2022)

Purplle Financials Breakdown

Purplle Financials FY21 FY20

Operating Revenue INR 128.15 cr INR 91.4 cr
Total Expenses INR 191.1 cr INR 123.1 cr
Profit/Loss Loss of INR 52.19 cr Loss of INR 24.39 cr
Purplle Financials FY21 FY20
EBITDA Margin -31.37% -19.80%

Purplle Revenue Breakdown

Purplle Revenue Verticals FY21 FY20

Sale of Products INR 8.20 cr INR 13.32 cr
Advertising and Visibility Services INR 79.02 cr INR 52.06 cr
Royalty Income INR 39.04 cr INR 24.25 cr
Membership INR 1.28 cr INR 0.51 cr
Miscellaneous Operating Income INR 0.06 cr INR 1.25 cr

Purplle Expenses Breakdown

Purplle Expense Verticals FY21 FY20

Advertisement and Promotion Cost INR 56.31 cr INR 36.51 cr
Rent and Utility Cost INR 3.42 cr INR 0.98 cr
Legal and Professional Charges INR 13.40 cr INR 10.35 cr
Others INR 24.22 cr INR 17.30 cr
Employee Benefit Expenses INR 36.9 cr INR 19 cr
Logistics and Packaging Costs INR 52.4 cr INR 31.2 cr
Purchase of stock in trade INR 4.46 cr INR 7.74 cr
Purplle Financials FY19-FY21