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Question: Marcon Tech Corp, currently sells radios for $7,000. It has cos:
Marcon Tech Corp, curently sel rads for $7,000, has cost of 5.400, &compettoris bringing a new
ra to make! that mt se for $5,850. Maragementbeves must lower he price to $5,850 to compels
Inthe markt fr radios. The marking partment below thal the new pie lease sales 1 intease
by 10%, even wth anew comaatitor i the markt Marcon sales ae currently 1,000 radios pr year.
Requite
|What's the change in operating income f markt Geparrmentiscorect and ony the sles prices
changed?
Whats the arget cost fhe compary wants ta maintain its same income level. and marketing
Expert Answer
iacrones vwostsaromerapar [x0 | [5
Selig Fri 7000
conte 5400)
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Lethe sales box
‘Operating neome = 2x
variable cost 5940000
Now
‘Selinger "2500071100
6750
“The arg seling ce wlbe $6750,Chegg ome
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Sees 7000000 7425000
cont ‘5400000 5540000
Income 1600000 1485000
“The operating income wl decree by 's15000 | 1600000.
1485000)
€_| Fhe company wants to maintain he cost shold be
715000/:00 104SA5455
Deceare
incor 5400-105,
5295
“The target cost shoul be $5295
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