Course outline

Meeting/s Topic
1–3 Marketing Management (Theory & Practice)
4 Financial Management
5 Business Management
6 Business Regulation
7 Business Evaluation (Student Presentation)
Financial Management
Entrepreneurship | Meeting 4

Tunjung Mahatmanto
Expected learning outcomes
After completing meeting 4, students should be able to:
• Describe basic financial terms in business and set up sale
structures that work for customers
• Describe different types of costs and track the expenses of their
business
• Describe book-keeping terms and make a net cash flow (OIF =
operations + investment + financial) of their business
• Describe different financing options and consider which one
suits their business
Reference
Youtube CrashCourse: Business Entrepreneurship

Please watch the video series about Keeping Track of Money

https://www.youtube.com/playlist?list=PL8dPuuaLjXtNamNK
W5qlS-nKgA0on7Qze
Concept refreshment activity:
Revenue streams

Please answer the following questions:

1. What is money? Is it important? Why?
2. What is revenue (or sales)? Give example!
3. What are expenses (or operating costs)? Give example!
4. What is profit? Give example!
5. What are revenue streams? Give example!
Concept refreshment activity:
Revenue streams

Please answer the following questions:

6. What is a usage fee? Give example!
7. What is renting, leasing, and licensing? Give example!
8. What is a subscription fee? Give example!
9. What is a middle-man and brokerage fee? Give example!
10. What is an advertising fee? Give example!
What are the 4 pricing strategies
defined by McKinsey?
Concept refreshment activity:
How to spend money wisely

Please answer the following questions:

1. What are the common reasons that startups fail?
2. What is cost of goods sold (or direct cost)? Give example!
3. What is selling, general, and administrative cost (SG&A or
indirect cost)? Give example!
4. What are fixed costs? Give example!
5. What are variable costs? Give example!
Concept refreshment activity:
How to spend money wisely

Please answer the following questions:

6. What is a cost-driven structure? Give example!
7. What is a value-driven structure? Give example!
8. What is an economy of scale? Give example!
Concept refreshment activity:
Financial statements & accounting

Please answer the following questions:

1. What is point-of-sale? Give example!
2. What are invoices? Give example!
3. What is an income (profit & loss or PNL) statement? Explain!
4. What is a balance sheet? What are its components? Explain!
5. What is a cash flow statement? What are its components?
Explain!
Make your business cash flow statement!
(opt: you can try using a free software)
Concept refreshment activity:
Financing options for businesses

Please answer the following questions:

1. What are the three F’s you can consider to fund your business?
2. What are the four tips in asking for money?
3. What are non-equity investment crowdfunding platforms?
What are the advantages? Give example!
4. Why is it difficult to get a bank loan for startups?
Concept refreshment activity:
Financing options for businesses

Please answer the following questions:

5. What is investment-based financing? What are the advantages
and disadvantages? Give example!
6. What are business accelerators or incubators? Give example!
7. What is equity crowdfunding? Give example!
8. What are grants? What are the advantages and disadvantages?
Give example!