Initial observed Remaining observed Cronbach’s

No Factor
variable variable Alpha
1 Information 4 4 0.803
2 Interactivity 5 5 0.785
3 Interest 3 3 0.807
4 Viral 3 3 0.737
5 Credibility 4 4 0.756
6 Entertainment 4 4 0.790
7 Vividness 3 3 0.693
The test results show that the observed variables all have a suitable total correlation coefficient (≥
0.3), Cronbach's Alpha coefficient ≥ 0.6 should meet the requirements of reliability. No observed
variables were excluded.