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2. Success = Ability x Effort x Attitude. Attitude is a part of the personal development plan for any
entrepreneur. Positive attitude can be developed by having positive habits such as never give up,
tolerance, self-motivated, optimism which in turn result in the right attitude. For example, if we are a
person who get mad easily, we must change our attitude to become a patient and calm person. The
right attitude will help produce a long lasting positive change which is a must for any entrepreneur.
3. Entrepreneurs add value to scarce resources by shifting them from areas of lower to higher
productivity. For instance, entrepreneur add value to coal, oil to the business such as ‘Grab’, ‘Uber’
and ‘Tesla’
They will either become an employee or a businessman. They only can use traditional methods to work
or run their business. Besides, they may face extreme competition because they are job seekers but not
job creators. It is very difficult to gain a competitive position in an already existing market.