NAME: Mae Ann Lood CBM 101 FINANL EXAMS SECTION __B________

Multiple Choice. Indicate the letter of your choice on the space provided for.
1. One of these statements is not true. An organization greatly benefits from ownership of human
resource assets because: __B___
a. Some personal qualities of employees can create a convergent impact on the organizations.
b. The presence of employees with high emotional quotient open more windows to organizational
opportunities.
c. Their impressive educational attainment means obtaining highest level of formal education.
d. Employees owning remarkable expertise assets are different from the others.

2. Intellectual Property Rights are: __A___

a. Trade Names, Logos, symbols and designs that are uniquely developed by an individual, a group
or an organization
b. Organized information in the form of operating systems, programs and applications that enables
computer to work
c. Innovative products, brilliant ideas and concepts, chemical formulation that belong to
individuals /organizations.
d. Speeches and performances, not written and recorded, slogans, familiar symbols and design

3. Market Dominance is brought about by market assets as follows except for one: __B____
a. Relates to a position of economic strength enjoyed by an undertaking
b. Market share is a perfect proxy of Market Dominance
c. Its advertising advantage effectively promotes the organization’s product and services
d. When suppliers have nurtured a degree of affinity with their customers

4. Which of the following is a not a valid reason to revoke a registered IPR? __A___
a. The patent applicant already has similar one under his name
b. The invention is not patentable
c. The patent was granted to a person who was not entitled to it
d. The patent did not disclose the invention clearly enough

5. Gauging the performance of your human resource is through performance appraisal. Which of
the following is considered a traditional method? __D___
a. Confidential Reports
b. Free Form 
c. Paired Comparison
d. All of these

6. What are assets that are considered temporary and when disregarded, the organization ends up
losing them: __C___
a. Intellectual Property Assets
b. Infrastructure Assets
c. Human Resource Assets
d. None of the Above
7. Except for one of these items, to innovate means: __D___
a. Reinvent your products
b. Duplicate Business Models
c. Continuously Experimenting
d. Applying recent and new technologies

8. Organizational culture is an important aspect of Infrastructure asset, which of the following does
not describe what a dynamic organizational culture is: __A___
a. It takes more than Leaders
b. When organizational members are apathetic and lethargic, one’s organizational culture could be
potent.
c. When there is active engagement and partnership with staff throughout an organization
d. With time, people bring changes to culture for their own benefit or happiness.

9. On Marketing Assets, which of the following statements is not true? __A___

a. Having many distribution channels automatically assure market control.
b. Customer satisfaction is not considered an intangible market asset.
c. Brands are considered as effective means to attain market supremacy,
d. Some company names are considered market assets.

10. Competitive Assets could be any of these except: __B___

a. Abilities c. Customer Loyalty
b. Brands d. Deals