Cakes & Co: Ai Ocakes!

A Strategic Plan
Presented to the Faculty of College of Business Administration Education
University of Mindanao
Matina, Davao City

In Partial Fulfillment of the Requirement

In CBM121 (Strategic Management)
Summer S.Y 2021-2022

Braga, Roan
Espanola, Sheil An
Malicmat, Eddieson
Pabalinas, Christlyn
Pascual, Jesiah

June 2022
Strategic Plan 2021-2023

Administration as of June 15,2022

Strategic Plan

Company Overview

Mission Statement Our goal is for our bento cakes to offer

delight and happiness to everyone without
making them feel guilty.

Vision Statement Our vision is to be Davao's go-to place for

delicious, nutritious bento cakes for all
occasions.
Strategic Plan
Company Analysis
Strengths
Wide scope of target market
Competitive price range
Online Advertisements
Attractive physical store with
alluring ambiance.
Weakness
It is still a start-up business
Limited workers
Opportunities
Produces a guilt-free bento cake
to customers which gives
everyone the opportunity to taste
it.
Availability online
Availability for walk-in customers
Threats
Competition in the business
industry
Mismanagement in handling the
business
Fluctuating cost of raw materials
Strategic Plan

Company Resources & Capabilities

Resources
1. Tangibles
• Owners’ Capital
• Machinery
• Store Equipment
• Buildings
• Inventories

Cakes & Co. has an estimated capital amounting to PHP 250,000.

However, some of these were being allotted to purchasing machinery,
storing equipment, building, and beginning inventories. The following costs
are measured by the entity: PHP 10,000; PHP 5,000; PHP 20,000; and
PHP 5,000 for machinery, store equipment, building, and beginning
inventories, respectively.

2. Intangible
• Trademark
Cakes & Co. acquired a trademark costing Php 10,000 to protect its logo
and tag line.

3. Human Resources
• Employees
Cakes & Co.'s employees have been evaluated and run through
processes, and have been trained by professionals to have qualified and
guilt-free bento cakes.
 Strategic Plan

Company Resources & Capabilities

Capabilities

Cakes & Co. has the capability to produce an estimated 10 guilt-free bento
cakes and can operate up to 8-10 hours of duty a day. The capacity to
produce Cakes & Co. will increase as the entity will continue to grow in the
following months and years.
Strategic Plan

Strategic Goals & Actions

Strategic Objectives

Short-term objectives

1. To introduce Cakes & Co. to customers.

2. To make promos, discount, and/or bundle.

3. To make advertisements/campaign of our bento cakes.

4. To train employees in order to make guilt-free bento cakes.

5. Hire more employees.

Long-term objectives

1. To increase the capacity to produce by 30% in the succeeding years.

2. To improve the quality of bento cakes.

3. To expand the business across Davao City.

4. To be the top-selling bento cakes in Davao City.

5. To increase net sales by 20% each year.5. Hire more employees.

Strategic Plan

Strategic Goals & Actions

Future Projections

Make an estimate of your expenses and sales. List the expenses you will
incur as well as the costs of running the business. You must include
expenses such as raw supplies, salary, rent, and maintenance on the list.
Make sure to conduct thorough research.

Make some financial forecasts. In the first year of operation, we may

generate a cash flow projection that shows the monthly cash inflow and
outflow. We can revise and make cash flow predictions quarterly in the
second year of business. Using Excel and other accounting tools, we may
generate cash flow projections.

Plan by using the projections. It is reliable to include various situations for

the projections to predict financial impacts. It can also help to analyze the
impacts of different strategies that you will use.

Consider contingency preparations. As we all know, our business does not

always run smoothly. Consider how contingency planning can help us
prepare for potential changes in the firm. We can quickly identify the
problem and its solution.

We must supervise our activities as soon as the business begins. Compare

the projections to the actual outcomes to see whether the activities are
running smoothly or if changes are needed. Monitoring our business allows
us to keep track of the company's cash flow.
Strategic Plan

Strategic Goals & Actions

Action Plan

Cakes & Co has both short-term and long-term objectives. To be able to

meet the objectives, the following are the actions that need to be taken:

For short term objectives:

1. Introduce to the customers what are the Vision, Mission, and Goals of the
company.

2. It is vital to develop an effective promotional strategy. We should concentrate on

acquiring clients. Consider what offers the company might make to provide
discounts to your clients. We can offer them discounts such as bundled discounts
or buy one, get one free promotion. Giving incentives to clients can help our
organization create customer loyalty.

3. Create a unique advertisement that will attract the attention of the target audience.
Because the majority of people utilize social media, we may use it to sell our products.

4. Do exercises or hold a lecture for employees to help them improve their skills
and prepare them to compete. We can set up a program called Product Knowledge
Training that will teach employees all they need to know about the product. It is
critical that the personnel are committed and motivated.

5. Conduct research, assess applications, and select the best candidates who will
contribute to the firm.
Strategic Plan

Strategic Goals & Actions

For long term objectives:

1. Increase corporate efficiency by eliminating time-consuming tasks and

enhancing your employees' skills. Ensure that employees are productive since
they play a role in the company's progress. We can either add equipment or use
existing equipment for extended periods of time to expand our capacity to make
products. We can incorporate changing timetables or outsource support activities.

2. To enhance the quality of the cakes, it is also necessary to upgrade the

machinery and locate a reliable raw material source. To efficiently design and
deliver excellent products, we can also implement a QMS, also known as a Quality
Management System. We can also get user input to learn how to enhance our
products. The distinctiveness of the cakes will contribute to the product's
excellence.

3. It is critical that the products be widely known in the city in order to build the
business. We may also introduce new products and services. To keep our
company thriving, we must preserve consumer loyalty. We can open additional
sites to sell our items to a new target market in order to increase our business.

4. The company should be more competitive. We must be organized and

dedicated in order to be the top-selling business in Davao City. It is inevitable for
a firm to have competition. We should research and learn from our competition. In
business, we must be willing to make compromises. And, in order to be the best-
selling company, we must provide excellent customer service.
 Strategic Plan

The strategies mentioned above have a major role in achieving the short and long-
term objectives of the company. Those objectives are the key reasons the
business will grow. To ensure that objectives will be met and strategies will be
implemented, it is important to monitor the performance of the business by
executing monitoring plans and checking the employees regularly. Cake & Co.
owners will set clear goals that will meet the objectives and will be more
responsible. To make sure that the business is still on the path to achieving its
objectives, the company will be flexible and always ready for possible changes.