Visleño, Victor Angelo P.

BS AV AOM 3A
Principles of Marketing

THE MARKETING MIX – 4 P’s

PRODUCT
•The product of a company should meet the
needs and demands of the consumers.
Moreover, it should serve its purpose and
function to its consumers.
PROMOTION
•The company should utilize different kinds of
promotion in order to push the products to the
market. Promotion should be planned out in order
promote sales on the company.

THE
MARKETING
MIX

PLACE
•A company should identify what place or
platforms they would sell their product. They
should utilize platforms that will best suit their
product and their target market.
PRICE
•Products should be competitive in a way that it
remains profitable at the same time bringing value
for money to the consumers. Price should properly
be managed because it is what consumers first
consider before purchasing.
 Product Development
The TravelSuit

The TravelSuit is a suitcase equipped with UV Light Technology. It aims on sterilizing all the
traveler’s items inside using the UV light. TravelSuit is a result of the pandemic that we are
currently facing. We cannot deny the fact that people need to travel for business, work, or leisure.
In order to assure safety and security from the Covid-19 Pandemic and traveling, TravelSuit aims
on disinfecting the items placed inside it in just a few mintues. With TravelSuit, traveling is made
safer.