Weaknesses

High dependence on
south Indian Market for
products.
Excessive dependence on
copper as it is the primary
raw material for cable
business segment of V-
Guard.
Seasonal demand for
the products.
Threats
Huge presence of
unorganized market.
Volatility of raw material
prices.
Adverse changes in
government policies.

S W O T
Strengths
Company’s Presence in the Opportunities
industry for around three
Growing middle class
decades. consumption in India.
Strong dealer network. Unexploited rural
Quality and ISO certified market.
operations. International
Research and customers.
developmental capabilities. Lower white goods
Competent human penetration level.
resources.