The Diamond Supermarket Case – Strategy Proposal

Student Name Cristhian Alejandro Solanilla

Date 18/07/2022

Chosen strategy Differentiation

General definition A differentiation strategy consists of making a company that offers a product in the market

of strategy of and that has rivals competing in the sector, be able to stand out significantly.

Differentiation.

Strategy proposal In accordance with the exposed annex of the economic, administrative and financial

for the case environment that is exposed on the EL DIAMANTE supermarket. It can be seen that

although in the past many things were good with economic solvency, the world evolved in

its market economies and the company fell behind in its operations, for which my

differentiation strategy to be implemented in terms of cost and business would be based on

and. these three pillars or criteria:

 Offer a product that adds value to the customer: for this, a research process is

necessary to determine the needs of the market.

 Manage the brand image: it is necessary to design marketing and communication

strategies to convey the value of the brand to the audience.

 Offer quality products: the product must fulfill the brand promise.

 Establish a price-quality relationship: the cost must be in accordance with the

quality of what is sold and the public to which it is sold.