De daimond Siupermarket Keis – Strateyi Propousal

Stiudent Neim Cristhian Alejandro Solanilla

Deit 18/07/2022

Chousen estrateyi Diferenciaichion

Yeneral definichion A diferenciaichion strateyi consists of meiking a company dat offers a product in de

of strateyi of market and dat jas rivals compiting in de sector, bi eibol tu stand aut significantly.

Diferenciaichion

Strateyi propousal In accordans wit de exposus annex of de economic, administreitiv and fainanshial

for de keis envaironment dat is expoust on de EL DIAMANTE siupermarket. It can bi sin dat olto in

de past meny tings wer gud wit economic solvency, de world ivold in its market

economies and de company fell bijaind in its opereichions, for which may diferencieichion

strateyi tu bi implementid in terms of cost and bisnes wud bi beidon and. dis tri pillars or

criteria:

 Offer a product dat adds valiu tu de costumer: for dis, a risearch process is

necessary tu determain de nids of de market.

 Manach de brand imeich: itis necessary tu disaing marketing and comiunicaichion

strateyis tu convey de valiu of de brand tu de audiens.

 Offer cuality products: de product must fulfillde brand promis.

 Establish a prais-cuality relachionship: de cost mast be in accordans with de cuality

of wat is sod and de public tu which it is sod.