ys Si. A miei LENSES for PROFESSIONAL and AMATEUR PHOTOGRAPHY PHOTO-ENGRAVING MOVIE MAKING ACCESSORIES +*Fonomord We present this concise listing of our products as an interim issue while a more comprehensive illustrated catalog of the various types of Goerz Photegraphic Lenses is being compiled. If the information con- tained herein is not sufficient for the reader to make his selection, we invite him to tell us about his particular problem in photography. Having manufactured and sold Goerz Lenses in the U.S. A. for over forty years, we may make the med- est claim of having acquired some measure of ex- perience which may be of help to the professional and amateur photographer in selecting the most suitable lens fer general use or for some specific purpose. Goerz Lenses may be obtained from all established dealers in photographic supplies. A free trial of any stock size may be arranged through these dealers. C. P, GOERZ AMERICAN OPTICAL COMPANY Office and Factory 317 East 34th Street, New York, N. Y. AS? Edition 12-16-40GOERZ DAGOR ANASTIGMAT (The Universal Lens) £6.8—17.7 The Dagor, consisting of two cemented triplet com- binations, symmetrically placed in front and back of the iris diaphragm, has been the favorite lens of photographers for over fifty years. It combines in one lens: 1. A perfecily corrected rapid Anastigmat, 2. A wide-angle lens at smaller stops, 3. A long-focus lens when single element is used. On account of its adaptability in practically every phase of photegraphy, we recommend it for archi- tectural and commercial photography, outdoor scenic views, interiors, copying and enlarging. It is the outstanding selection for taking group and banquet photographs. The meximum speed of [6.8 is fast enough fer sport photography and rapidly moving objects under good light conditions or, with the modern high spsed negative emulsions, even on dull days. [4]FOR PHOTOGRAPHIC ACCURACY At smaller stops the complete Dagor will include an image field angle up to 87 degrees, ie. it will cover a plate with a diagonal of nearly twice the focal length. The single element, either front or back, at caspeed of {:13 may be used clone, furnishing a focal length about 134 times that of the doublet. GOERZ DAGOR ANASTIGMAT Focal Recommended Plate Size | Required Shutter | Length “Anguler Field About Size fo.8 se | 70? | ered |e) ire | Plaid Saletan lee: In. | MM] £68 16 AAS al aoe ee eae ee ee ee ee 90 | 200; | 3x4 | B3axd¥é | Coo 0 | ex |e 105 | 26x34 | BM | des | Co 0 25 | 295 195 | 3ixdlg | Abele | ox? | Co 0 | Be | 295 150 4x5) oxT Mess | CO 1) oy [325 465 | 34x34 | | 5x8 a 1 | By | 325 180 | ~ SF" | 6teeats | Beto | C1 2 |=3 | a7. g10| 5x8 70 | 10012 | 2 a | ee) a 940 | 63484] Bio | 11x14] Be 3 | 82) 487 970 B3ixI0%| 12x16 ga] 4 [57 [553 300 | 8x10 | 10x12 | 14917 da] 4/25 |c08 fT eS 14 360 | 10x12 | 12x16 | 16x20 4 | 4 [G8 |és. 16% | 420 | 11x14 | 1417 | g0x24 4 -[c3, BS 49 | 480 | 14x17 | 17x21 | 22x26 Si | eS: (For prices see current price-list) We are prepared to furnish on special order Dagor lenses of 40 and 60 mam. focal length for use on 35 mm. document cameras. Inquire for detailed information. We also make c special aerial mapping lens built on the fundamental design of the Dagor. This lens is called the Aerotar and is now widely used by the leading aerial map- ping concerns in the U.S. A. Special information on request [5]GOERZ SUPER-DAGOR (Wide Angle 100 Degrees) £8 ‘Constructed on the proved lines of the standard Dagor, its principal outstanding feature is the greatly extended coverage. To make focusing easier under poor light conditions, a maximum aperture of f:8 has been provided. To obtain the most perfect definition over the full field the diaphragm should be stopped down until the full coverage of 100 degrees is reached at £:45. The front or rear combination may be used as a long-fecus lens at medium stops. On account of the compact design the Wide-Angle Dagor can only be fitted in the iris diaphragm barrel or the Compur shutter.FOR PHOTOGRAPHIC ACCURACY GOERZ W. A. SUPER-DAGOR £:8 Requires Shutter size Comeur 53734 19 The 6” lens will cover at £45 the 8 x 10 size if lens is kept in center of plate. (For prices see current price-list) GOERZ DOGMAR ANASTIGMAT (The Perfect Speed Lens) 4515.5 The ideal lens for news and sport pictures, portraits and general photography under adverse light condi- tions. Its high color correction makes it a fine lens for color separation, Kodachrome and other color filmsGElOLUENOR (2 | oReeE MN OLE S The two single combinations, which can be used seporately at the smaller stops, are of different size, offering the advantage of three focal lengths in one lens. The front combination has a focal length of aout 1.92 times and the rear combination one of 1,52 times that of the complete lens. The relative in- crease in exposure over that with the complete lens at a given stop is about 4 times for the front and 3 times for the rear combination. At their maximum aperture, the single elements produce artistic, soft effects; critical definition may be obtained at smaller stops. The Dogmor produces pictures of sparkling bril- liance. Negatives will stand a remarkable amount of enlargement before breaking down in the artistic rendition of details. GOERZ DOGMAR ANASTIGMAT Recommended Required Plate Size Shutter Angular Field About Sine joe ¢ 48° cee a te i @ | 83 0 <3 5) MM ieee 1s [sarees 2H) £3 214193 C00 0 | S38 | e160 aay (Co 0 | B= | Ses 3Mxalg | Ci 2 | 38 | az Bhat | C1 2 = 4g. 4x5 es 2 42. 4nd Qo a 51. 5x7 Ba A 60.8 5x8 3a 4 60.8 ' OMxB, 4 5 Ol 1 4] 5 75, 8x10 5. 5 83. 12 wo Tx? 8x10 4 3 ORR 14 360 8x10 10x12 3 3 83. | 164 420 112 xi4 a 100, (Por prices see current price-list) (81FOR PHOTOGRAPHIC ACCURACY PROCESS LENSES AND PRISMS THIS ILLUSTRATES BOTH ARTAR AND GOTAR LENSES GOERZ APOCHROMAT ARTAR (The Lens for Coler Separation Negatives) #9 to £6 Designed to meet the special requirements of the photo-engraver for color separation and black and white reproduction of flat surface designs. Also suitable for photography of outdoor scenes, archi- tectures, furniture and other large objects. The Artar is truly “apochrematic’’, which means that a very high degree of correction has been attained in this lens for the various color bands over the en- tire visible spectrum. The Artar not only produces through the vorious color filters images of equal sharpness at the same focal plane, but the negatives are also of exactly the same size so that perfectly superimposing printing plates result in the finishing process.COE ned Lieieneron ES The listing of the plate sizes for different ratios of reproduction are based on the use of a reversing prism. Without such a prism our Artar lenses will cover an area about 15% larger than listed. The standard barrels of the Artar series are fitted with iris diaphragm and have an additional slot for the insertion of special Waterhouse stops or the thin gelatine color filters. We make special metal holders to facilitate the handling of the gelatine filters. GOERZ APOCHROMAT ARTAR ANASTIGMAT Plate Size for copying with Prism Correct Size F Facal leduction Scale of Goerz Value | Lensth From the listed sizes enlargement to Reversing respective m8) bbe madi Prism Inches | 7:10 48 0) tet [aa Inches a 4 | 23 Qh 2hBiy | 4x5 see o 6 Sgt Bhd lg | a4, 6x8 footnote 9, o5 7 5x8 GhanB 4 8x10 Re 9. 12 6ln8 Tx? xl 12014 2 9. 14 i Bet 10x12 14x17 234 9.5 15% 8x10 10«12 Tins 20 2 11. 19 10x12 Vicié 14x17 18x24 2: 11. 2 TBS 14017 18x20 24x28 3 12.5 16x20 18x20 22x26 | 30n34 3: 12.5 = 18x22 2Oxk4 ‘P4n32 36x40 3: 14. Fy 22: ‘25x30 3236 42x48 3 15. 47h 25x99 a5 36x40 | ABKSS 16. 70 36x45, Ah ABxO4 | 72x80, not made Artar 4" and 6” Intended for color separation blow-ups from 35 mm. and larger Kodachrome, We are now fitting the smaller sizes of Arter lenses to ‘Compur and Compound shutters for use on one-exposure ‘color cameras. (For prices see current price-list) (10)FOR PHOTOGRAPHIC ACCURACY For GOERZ GOTAR ANASTIGMAT (For Photeengravers and Commercial Photography) £6.8 £8 f10 (Ilustrated on page 9) black and white work, process work and for copying and enlarging maps or for repreduction of the finest detail in any other flat surface design. Also suitable for photography of furniture, automo- biles and machinery. The barrels fer 814, 10 cmd 12” lenses are of the standard iris diaphragm type. The longer focal length lenses have in addition to the iris diaphragm a slot for the insertion of gelatine filters. We make special metal holders for such filters. GOERZ GOTAR ANASTIGMAT Plate size F | Focal | tor Plate size for copying Be. Value | Lenath | iafnty Reduction Scale Eee 1 4: 2Fe Inches | Inches 5 2 z 5 = MM oe | 3| st loins) acto 5 las, & 10 GB 4 TD 10x12 “ets | 485 e 12 8x0 10x12 1x14, Be 51. | e 14 10x12 11x14 14x17 250 eo. | | g 164) 11x14 12x16 16x20 x25 iG | OF. & | 19 °| 1916 | a4xi7 | tec2 | 9 ace | 75. 10 | 24 | taa7 | 16:90 | 20:04 | ge30 | BS” | 75, (For prices see current price-list) [11]Our mR LES DELS GOERZ REVERSING PRISMS Certain reproduction processes demand reversed negatives to avoid stripping the film. This reversal is obtained in the negative by placing a right angle prism on the lens, usually at the front. No lens can work to any higher accuracy than the prism with which it is used. Goerz Prisms are noted for their accuracy, and are of the same high quality as the lenses with which they are to be used. We cannot guarantee the efficiency of Goerz photcengraving lenses if they ore used with prisms of inferior quality A rotary mounting allows the setting of the face of the prism at any desired position, sideways, down- ward or upward and the substantial mounting as- sures a correct 90° deviation of the optical axis. The prism fits the thread on the front cell when the lens hood is unscrewed. The sizes which we list for our various lenses will take care of the ordinary demands for reproduction work to same size and for reduction. Oversize prisms will not increase the angular field of the lens. [12]FOR PHOTOGRAPHIC ACCURACY GOERZ REVERSING PRISMS ——Size suitable for——— ve Sayore Face ane Or, 12", 2” 16344 and 19" 14" air | Ire 30" and 35”, 19” ane) 24" 42" ond 4735" We can fil these prisms to other makes of lenses (For prices see current price-list) MOTION PICTURE LENSES 1 De a a ee GOERZ KINO-HYPAR ANASTIGMAT (The Lens for Professional and Amateur Cinematography) £:2.7 ond £:3 Widely used by motion picture photographers, both professionals and amateurs. It gives microscopic definition and the resulting image has a remarkable brilliance and crispness. The 25 mm. lens is the shortest possible focal length for stemdard 35 mm. film sound aperture. ‘For wide-angle work with 16 mm. cameras we offer cur 15 mm. Hypar f:2.7. The focusing mounts listed are for 16 mm. cameras such as the Bolex, Filmo and Victor. (13)ero GR Zt We supply these lenses on special order to fit the vorious models of professional 35 mm. cameras. GOERZ KINO-HYPAR ANASTIGMAT Focel Lenath Size of Image for 16mm frame Seg | Pad ies ie 1x1 pole DO5G tea} For long distance telephoto work we recommend our Dogmar £4.5. (For prices see current price-list under Kino-Hypar lenses.) pa COMPUR AND COMPOUND SHUTTERS 14) REMAN SC eesFOR PHOTOGRAPHIC ACCURACY COMPUR AND COMPOUND SHUTTERS Largest Diameter of Highest Bea [eae Wrenomicece se MM MM See. Coo Wa 22 45 1/300 co 23 29 58 1/250 CA 29 39 6o 1/200 2 35 40 78 1/200 BA 35 45 78 1/200 pound To convert millimeter into inches divide by 25.4 3A 41 35 87 1/100 4 52 67 106 4as75 5 65.5 82 126 1/30 Compur CO and Cl have retarding device. (For prices see current price-list) About possibilities in delivery see Note 2 in current price-list We can also furnish the old style Compound 00 and 0 and the American-made Acme Ilex sbulters with our lenses. Prices on request. Semel ACCESSORIES PHOTOGRAPHIC AND CINEMATIC Light Filters in screw-in or slip-over mounts, in a variety of sizes and colors. Sunshades for taking pictures against the light, collapsible. (Special literature and price-lisis upon request) Variable View Finder for Filmo, Victor, Kinecam and similar 16 mm. cameras, showing field for focal lengths from 1” to 4”. Supplementary lenses for 15 mm. and 6” focus. (Continued on next pase) (15)(Cem Ose aR a ACCESSORIES (continued) Reflex Focuser for long-focus lenses with 16 mm. Movie Cameras. Special extension tubes for close-ups. Parallax-Free Focuser and Field Finder Control for Filmo 121 or Simplex Pockette. Focusing Microscopes with large field and increased illumination for B. & H. Professional Camera. 4x Focusing Glass in sliding tube. (For prices see current price-list) MEASURING MICROSCOPES (Pocket Size) With excellent optical system, magnifies 20%. Direct reading scale in .05 millimeter or .002 inch, spaced sufficiently to estimate to better than one-half of these values. Used by graphic art crafters, photo-engravers, litho- graphers, engineers, machinists, scientists and others. For examination of minute details, of dets in half- tone negatives, fissures, scratches, breaks in any material, fine screw threads, gear teeth, sprocket wheels, watch parts, effect of abrasives on surfaces to be ground and polished, etc. Battery lamp attachment if desired. Write for illustrated circular. REPAIR FACILITIES AND SPECIAL WORK Our factory is fully prepared to make all repairs on our lenses and also on shutters. Depending on the condition of the lens, we can repair and repolish old or damaged lenses without any undue delay, and at reasonable cost. We undertake the menufacture of special optical and mechanical instruments, and develop ideas and inventions of cthers along optical-mechanical lines. (16) ENS EsFOR PHOTOGRAPHIC ACCURACY WARNING Due te careless handling used photographic lenses may have gotten out of adjustment. This condition may not be noticeable to the casual observer. There have also come to our notice cases where unscrupu- lous persons have faked unknown lenses by re- mounting and engraving them with our name and trademarks. Therefore, we offer this friendly suggestion te any- one who is thinking ef buying a second-hand Goerz lens: Make your purchase subject to a check-up by us. We will gladly test and report on any used Goerz lens. There is no charge for this service. WARRANTY Goerz Goods are sold strictly on their merits ond we will gladly exchange or replace anything that is found wanting in quality. SHIPMENT OF GOODS All prices and quotations are F.O.B. factory and transportation charges are additional. We insure under aq blanket policy and each shipment is charged with this cost proportionally. All goods should be sent to us by parcel post or ex- press prepaid, carefully packed and fully insured. We return goods in the same manner. We are not responsible for damage or less occuring in transit and if packages are received in damaged condition, the matter should be taken up with the carrier. To avoid miscarriage and delay please be sure to use our full name ond address as given below. We herve no connection with ony other firm. pee C. P, GOERZ AMERICAN OPTICAL COMPANY 317 East 34th Street. New York, N. Y. Telephone: Caledonia 5-1666 (17)C.P. GOERZ AMERICAN OPTICAL COMPANY ss errice Lenses and Aocessories for all Branches of Photography — “Vucttanttie” PRICE LIST OCTOBER 1, 1940 In olt communications please use our full address as above, We have ne connection with any other firm. Our only telephone number is CAledenia 5-166. All prices. subject te. change without advance notice and previous price lists are concalled herewith. 0.75 Sale) axa 075 | asa 45.00 075 | soso So | Sieg 100 | 950 48.00 1.00 | oso 8 | 438 Vo | 980 57.00 125 | aso ys) Sasi 1.09 0.60 $6.00 1.25 0.80 a ‘Sx? jiea et 060 69.00 1.50 as Bik) SB | 150 0.95 Vy 73.00 1.50 O75. > BR aa 150 | 035 = Me! taxol 98.00 175 | gs 1%) 758 178 | 085 Sam] | ox 108.00 175 | os “12° | Belo 175 | 085 = BY] Siex7y 156.00 200 | 95 FL7 4 | 10312 | 231.00 | 28800 caer] 200 | 1.00 iste] expats 186,00 200.) a95 *" 16iq| Lxid | 23600 | 318.00 | Sites 200 | 1.00 oot 8 240.00 200 | 1.10 ge} Mal? | 81800} enon | mage | 250 | 125 | pare FSS 12 | 7x9 180.00 200 | 095 | | roawert, M | x10 22500 250 | 1.25 t 184] 10x12 ‘256.00 250 15 . Dogmar 314" to 6” are supplied in soll-timing Compur shutters, | aco || Besmar 61" are supplied in regular Compur shutters. Dogmar 71/2" to 16¥2" are supplied in regular Compound shutters. Fe 43) Sx? $66.00 2 8 /elixiie | -75.00) 84.00 | 6.00 usa | 075 " Bi) axl0 87.00) 9.00) 600 | 150) O75 ' - ox. 24s" to 7” gre supplied ip sell-timing Gompur shutters ay fees a etal in regular Compur shutters. Deger 10%" to 19" are supplied in regular Compound shutters eg Ga coneel y : uy in Acre 1 reales ‘Compound Dagor 3%" to 12" can ke supplied in Acrse shutters at same prices |] tengn GALTRNS Diasbren) 19 Fs Compound | seta Holder al utter ess re (ote 2 Fs 4 | $86.00 | See Note 4 98 4x3 78.00 | See Note 4 fat | tae ap eo ee lee i Focal ior : ‘A 50 Sate | nlite | iets | Sek | HP | eee | ice | 0 mam | 39 i or} lens 2 Note res] uatier | Mabe? Sitters all eet i an (Mote 2) 00 | a Inches | Inches Fi25 30 0 Son E 14 oO peel em FES Bi] Sx? $1.50 15 5 94.00 [—_— 600 FE 10 | erat ye vs 73 FIS 47¥4) 36x40 | 785.00 6.00 “a2 | aad 135 35 i I “14 | 10m12 2.00 00 | $3.75 FIG 70 | 46x64 ‘Frise aed dolivery on application ee | BB _ 2 2: biome eae on aah ee GOERZ PHOTO-ENGRAVING PRISMS Seo Other Side Note 1—For ether reduction raties consult cataleg, x—Supplied only in regular iris diophrogm barrel. Note 2We reserve the right to substitute, without special netice, American Acme shutters, whenaver our eteck of imported Compur ond Compound shutters is exhousted Due to increased cost of Compur size CO, prices of all lenses fitted te this size are increased by $4.50, Note 3Yellow Filters come in 4 densities: UV - 2X - 3% - 4X, Green Filters come in light and dark shades. Note 4—Sizes 4" and 6" Arar intended for color separation blow-ups {rom 9$mm_and larger Kedachrome, PANGRTHO FILTERS in Slip-Over mounts, in a variety of sizes, PANORTHO SUNSHADES— for mintature camera lenses: yellow and green—each in 2 densi. z e po es tetis fat ridlotatee) a AN hie esfomecet velit fo, gating picpurea opafut the ight ouahed onto the Jens in ate cnn pee ee See special price list and folder, —See spectal price list and leaflet—previgur peice herewith C.P. GOERZ AMERICAN OPTICAL COMPANY Lenses and Accessories for all Branches of Photograply oFFice FACTORY S17 East 347TH St NEW YORK cITy communications please use our full address as (We fave no connection with any other frm i number is GAledonia 5-1666. Bete “ | poe | ome | BRS i aoe 3190.00 ‘Compr a3 aay coo | 1/300 ‘518.00 4.80 = i za co 250 250 450 : Z 31500 : 600,00 ‘Compound e 5 150 87.00 18.00 ey a Stock of ether sizes temporarily exhausted, Fecal a CINEGOR, TELESTAR and TELEGOR LENSES | (Stock Limited) | | e Sagpw in Flljom eo soo | sso | g50 Loagth | trong, | Omice® 1 3300 | 54.00 Bi5 | Meusi for 18 Geen 1 foo | btm as mm, Camera Bop | 5.00 Le Crace 3 1.00 72.00 6.00 | 4 65.00 90.00 7.00 aap | iv 2300 oO 87% Swnager | 2900 i 40 | 4 a : Pee $700 7500 6.00 4 Sion 7300 Sta FPR hice tl ae Ae be = | 1m Spiral Me | Fas ay Dogma: | 66.00 278 a sett Comara Fs if ~ |. 78.00 8.00 : 8% | Telestar | 66.00 6.00 Fea ee aoe ae | | _, We cory those lenses in precision focusing mounts to fit Bslex| pease Filma, Kinesom ond Victor 16 min, cameras, We can fit the Kinol] peg 12 sooo | Hyper lenses to other amateur and professional movie camer special order, Bee MOTION PICTURE CAMERA ACCESSORIES ‘Varlable View Findar for Filme, Wietor, Kinscam and atmilar mm. cameras, showing feld for focal langtha tom ee ee Fiting charge on application. ‘Supplementary Jenson lor 18 m=, and 6" ook momo 250 Helles Fecusnr for Jong-forus Innes with 16 mm. M. P (Fitting charges extra) ‘Special extension tubes lor close-ups ———— an 31.50 and 280 MEASURING MICROSCOPES (Pocket Size) with excellent optical system, magnifies 20%, Direct reading seale in 05 millimeter or .002 inch, spaced sulficlently to extimate to better than one-half of these values. Used by graphic art cratters, photo-engrawers, engineers, machinists, selentists and others. For examination of minute details, of dots in holltene nego- tives, fissures, scratches, breaks in ony material, fine screw threads, gear teeth, sprocket wheels, watch parts, ellect of abrasives on surlaces to be ground and polished, Battery lamp attachment if desired. Write for illustrated circular ers, (OVER)