Thursday, April 09, 2015 Unemployed Negativity

From Desiring Production to Producing Desire:

Between Anti-Oedipus and Lordon

Art by Fernando Vicente

Upon rereading and teaching Lordon's Capitalisme, Désir, et Servitude (or, as it is

called in English, Willing Slaves of Capital) I was struck by certain productive
similarities between the book and Deleuze and Guattari's Anti-Oedipus. These
similarities are not of influence; Lordon is much more influenced by recent Spinozist
thinkers such as Bove and Sévérac (even embracing the latter's critique of Deleuze)
than he is by Deleuze's reading. Nor are the similarities of a shared point of reference,
despite Deleuze and Guattari's invocation of Spinoza in the opening pages Anti-
Oedipus is not a very Spinozist book. Rather the connection is one of a shared
problem, or, more to the point it brings out particular elements of Deleuze and
Guattari's book obscured by the '68 reading (what a crazy book!) or the more current,
accelerationist interpretation.

When Lordon writes, "Capitalism must be seized as a particular regime of desire" his
statement, even his wording is very similar to Deleuze and Guattari. A point that is
further reinforced when he goes onto state"...social structures find expressions as
configurations of desires and affects and thus have their own specific imaginary."Or
as Deleuze and Guattari put it, somewhat more concisely and cryptically, "desire is
part of the infrastructure." In each case the social structure, and its specific mode of
 Thursday, April 09, 2015 Unemployed Negativity

production must be understood as a particular production of desire in both senses of

the term, a production, or organization of desire, and a product, or effect, of desire.

Everything depends in part in how we understand the articulation of the two sense of
production, of what is produced and what is productive. For Lordon the structuring of
desire is tied to different aspects of capitalism. Lordon ties his understanding of the
capitalist regime of desire, or epithumé, to the wage relation. Capitalist desire begins
with the imposition of wage labor through the process of primitive accumulation which
made the very striving to maintain one's existence synonymous with the striving to
work. The later restructuring of work, from the Fordist compromise which introduces
consumption to neoliberal ideals of self-realization, are transformations of this basic
relation. The work relation transforms desire by redefining what we strive for, a wage,
consumer goods, self-realization, and how strive for it, by surrendering ourselves to
the larger structure of the machine or cultivating our own capital and networks.

In sharp contrast to this Deleuze and Guattari refer the transformations of desire not
to the organization of work, but the intersecting indexes of representation and social
reproduction. The defining characteristic of capitalist desire is not that all attempts to
strive and persevere in one's being must pass through the wage relation, but that
familial reproduction is cut off from social reproduction. Capitalism is a massive
privatization of desire. ‘The person has become “private” in reality, insofar as he
derives from abstract quantities and becomes concrete in the becoming concrete of
these same quantities. It is these quantities that are marked, no longer the persons
themselves: your capital or your labour capacity, the rest is not important…’ The
transformation of social production means that we no longer need to believe, to invest
our desire, in any dominant narrative but are free to develop our own sense of self, to
 Thursday, April 09, 2015 Unemployed Negativity

become private. The privacy, or privation, of desire has as its necessary condition the
abstraction of social reproduction.

As an aside of sorts, Lordon also joins Deleuze and Guattari in an anti-familial, and
anti-Freudian, rejection of any primacy of the family for an understanding of desire.
The family relation is only one of many institutions and encounters that structure and
determine desire. As Lordon writes, "As parents are merely the first point of
application of this basic passionate scheme, parental love cannot claim any essential
psychogenetic primacy, but only a simple chronological precedence; subsequently
the demand for love is reactivated as it diversifies in each new encounter with a
situation suitable for offering it new opportunities."

So then what difference do these differences make? How do they answer Spinoza's
fundamental question as to why the masses struggle for servitude (or keep working)
as if it was salvation? Lordon in some sense answers this question on a micro-scale.
The very tendency to strive to affirm that which makes us happy keeps us seeking
the tiny pleasures that are left to us in wage labor. As Lordon writes, "...unable to face
the too painful fact of one’s dereliction, the subject strives to ‘imagine those things
that increase or aid one’s power of acting,’ thus repelling the spectre of sad dejection
with the arms of re-enchantment, namely, by recreating a desire of one’s own, aligned
with but distinct from the master-desire...Thus re-concretised and newly charged with
desirability, but through the very effort of the meta-desire of the joyful life, abstract
labour can then be minimally re-appropriated. And so we see employees finding an
 Thursday, April 09, 2015 Unemployed Negativity

interest, and subsequently satisfaction, in tasks that they would in all probability deem
profoundly uninteresting, if they were freed from material necessity." Lordon's
emphasis is on how we come to find the small pleasure left to us at work, our
competence at the task, the fun of casual Friday, and the stream of gossip. The little
pleasures are what keep our desires little.

In contrast to this Deleuze and Guattari focus on the effects the idea of money, money
or capital as quasi-cause has on subjectivity. The fact that this gulf, the gulf that
separates wage earners and capitalists, is effaced by the same object and symbol,
by money, has very definite and divergent effects. First, it is the condition for the
incorporation of desire into capitalism. Money extends the illusion that we all
participate in the system as equals; the dollars you and I earn are the same dollars
that the wealthy invest to make billions. It makes it appear as if the dollars that we
carry in our wallet are made of the same substance as the money that is capital. The
difference between rich and poor, exploiters and exploited, is not coded in language
of blood, honor, or race, it is expressed as a purely quantitative difference. Thus it is
possible to believe that only a few dollars more will enable one to cross the line, to
invest, to become rich. In capitalism ‘Desire of the most disadvantaged creature will
invest with all its strength, irrespective of any economic understanding or lack of it,
the capitalist social field as a whole’ Capital does not spread the wealth, only the idea
that we all could become wealthy.

Rather than see these two different perspectives as opposed, as something we must
choose between as a correct or incorrect account, it is perhaps more interesting to
see them as complementary. Lordon offers us an account of the little territories of
desire we stake out for ourselves, our few little pleasures, while Deleuze and Guattari
focus on the horizon of desire that defines, the fantasies that make such little
pleasures bearable. One could then argue that Lordon offers us a map of the
territories while Deleuze and Guattari focus on the deterritorialization that puts such
a map in motion. Or, to put it in Lordon's terms, it is a matter of the two aspects of
symbolic violence, "Symbolic violence consists then properly speaking in the
production of a double imaginary, the imaginary of fulfilment, which makes the humble
joys to which the dominated are assigned appear sufficient, and the imaginary of
powerlessness, which convince them to renounce any greater ones to which they
might aspire." Only we can add that it is not just an imaginary of powerlessness that
shapes our idea of the economy, but a fantasy of real power, of crossing the divide
that separates wages from profits.