Rohan Sharma PGDMIM4CM/2139

Aaysha Maheshwari PGDMIM4CM/2101

Yash Tiwari PGDMIM4CM/2159

Ashwin Waskale PGDMIM4CM/2105

Somesh Sharma PGDMIM4CM/2153

Jaskiran Atwal PGDMIM4CM/2122

Manish Singh PGDMFC16CM/2129

 PRESENT NEW

TNESERP
TEKRAM

CHINES NEW YEAR

EDITION PACKIGING
WEN

RELATED
DIVERSIFICATION

UN RELATED
DIVERSIFICATION
PRODUCTS
 CONCLUSION
The coca-cola cherry and vanilla were not as that of the coca-cola original

which was not that successful as the original. There was a lack in the

Product development strategy of coca-cola.

Coca-cola's Market penetration strategy was towards the festive approach

which meant coca-cola had new and attractive packing for different

festivals. ( Eg:- The new year packing of coca-cola for china was a way of

market penetration.)

The Market Development strategy was also a huge success for The Coca-cola

Company as they introduced Coke Zero and Diet Coke which is now one of

the leading products of the Coca-Cola company.

The Coca-Cola company had some of the diversification like Monster, Kinley

which is a related diversification as there are similar distribution channels

involved and consumers too. The unrelated diversification for the coca-cola

company is the Coca cola stores in japan (appreal).