In the world, each multinational corporation and brand has different product line

strategies. Below are some multinational corporations and their product lines in each
region.
For Coca-Cola:
Cocacola divides its product lines according to each large geographical area, specifically
there are 6 regions including NORTH AMERICA, LATIN AMERICA, EUROPE,
EURASIA, AFRICA, ASIA PACIFIC. In each region, the number of products in the
product line is markedly different.
The two regions, LATIN AMERICA, EURASIA and the US, have a rather short product
width. Typically Argentina only has soft drinks, flavored water and juices. Some famous
brands of cocacola here can be mentioned as cocacola, fanta, sprite, Schweppes,
dasani,.... Another representative for EURASIA is that India has only about 6 coca
brands. Depending on each country, but one thing in common is that the product length is
quite short. In the US alone, coca is developing a number of products other than soft
drinks such as shirts and accessories. With a world market of about 8 billion people, the
potential for the fashion industry is quite wide open, that's why Coca is trying to break
into the fashion industry, and its starting point is the United States, where it is considered.
The country is the symbol of coca. In regions like LATIN AMERICA and EURASIA,
despite their hot and dry climates, they have a rich source of fruit from natural resources
and some long-loved drinks like Russia's Vodka. Therefore, it is difficult for Coca-Cola
to deploy many product lines here.
As for the remaining regions of EUROPE, AFRICA, ASIA PACIFIC, coca products
thrive with many prominent brands such as fanta, vio, costa,... In these areas, the climate
is usually quite temperate. air, some places are hot and humid. Especially in AFRICA
area, ASIA PACIFIC has a high percentage of working age population, so Coca can
develop many different types of products to create many choices to meet the needs of
consumers use.

Like cocacola, P&G also distributes its product lines in different regions. First in the
Africa & Middle East region, the company thrives on specialized products for personal
care. Because in this place, diseases such as cholera, malaria, ebola often occur, etc. And
in the Americas area, it can be seen that the product lines developed by P&G are quite
evenly developed such as Care. Children, Fabric Care, Family Care,... In Asia & Pacific,
based on cultural factors, always take care of your health, groom your hair, but two
product lines are personal health care products and hair is strongly grown and has the
most brands…

For technology-oriented products, almost Europe, America and some American countries
are given priority with modern products over other regions. The first is honda, most of
the motorcycle product lines are only a few developing countries in Southeast Asia such
as Vietnam, Malaysia, Thailand,... Besides motorcycles, honda takes advantage of brands
in these regions and Asia to strengthen the automotive product line. This is almost a
popular brand that almost everyone owns a Honda product. On the side of developed
countries, in addition to cars, Honda also has a number of products such as electricity,
marine and especially aircraft.
About LG and Samsung, are two electronic brands that can be considered as competitors
to each other. Both develop synchronously almost all of their products in many countries
around the world. Due to the development of science and technology, most of the target
customers of this product are still quite large, especially in underdeveloped areas. In East
Africa, Central Asia and the Gulf all share the same list of products from LG, including
TVs, home appliances, computers. LG's smartphone product line has shrunk to only Latin
America, North America and some countries in Europe, because product design and
configuration have not met the needs of developing countries. develop. As for samsung,
they distribute product lines including Mobile, TV & AV, Home appliances and
computer science worldwide from Africa, Asia Pacific, Europe, Latin America, North
America and Middle East. Thanks to the strategy of product line with reasonable price
with high quality and covering many classes of customers. Therefore, Samsung can
develop its product network from low-income to high-income countries.