Gujarat Technical University

Multidisciplinary Action Project Report

On

An Improve the Sales of Garments by Different Promotional

Activities &. Attraction of New Customer.
At
RUPSAGAR PLUS GARMENT SHOPE, BHARUCH
Submitted to
Institute Code: 771

Institute Name: SHRI M. H. KADAKIA INSTITUTE OF MANAGEMENT AND

COMPUTER STUDIES, ANKLESHWAR

Under the Guidance of

CS Ankit Shah
(Asst. Professor)
In partial fulfillment of the Requirement of the award of the degree of
Master of Business Administration (MBA)
Offered by
Gujarat Technological University
Ahmedabad
Prepared by:
Patel Mubin Yunus (207710592016)
Modi Srujal Sanjaykumar (207710592017)
Mistry Boomika NareshBhai (207710592018)
Shaikh Aafrinbanu zahiruddin (207710592019)
Shah Jankiben Ashokkumar (207710592020)

MBA (Semester - III)

Month & Year: DECEMBER 2021

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certificate

2
 Students’ Declaration

I hereby declare that the Multidisciplinary Action Project titled an Improve

the Sales of Garments by Different Promotional Activities and Attraction
of New Customer undertaken at Rupsagar Plus Garment is a result of our
own work and our indebtedness to other work publications, references, if any,
have been duly acknowledged. If we are found guilty of copying from any other
report or published information and showing as our original work, or extending
plagiarism limit, we understand that we shall be liable and punishable by the
university, which may include being declared ‘Fail’ in the MAP examination or
any other punishment which the university may decide.

Enrolment number Name Signature

207710592016 Patel Mubin Yunus

207710592017 Modi Srujal Sanjaykumar

207710592018 Mistry Boomika NareshBhai

207710592019 Shaikh Aafrinbanu zahiruddin

207710592020 Shah Jankiben Ashokkumar

Place: .......... Date: .........

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Plagiarism Report

4
Institute certificate

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 Acknowledgments

It is almost inevitable to incur indebtedness to all who generously helped by sharing their
invaluable time and rich experience with me, without which this project would have never
been accomplished. No task can be achieved alone, particularly while attempting to finish a
project of such magnitude. It took many special people to facilitate it and support it. Hence, I
would like to acknowledge all of their valuable support and convey my humble gratitude to
them. I would like to thank Prof. Ankit Shah and all other faculties of Shri M H Kadakia
institute and management studies for their guidance throughout the preparation of the
project and for their valued suggestion. I express my sincere thanks to the honour of,
Rupsagar Plus giving me this golden opportunity to work as a trainee in their garment shop
The guidance and support provided by the shop have really made the training a learning
experience for me. This short period was full of rich experience, which will definitely help
me in my future career.

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 Executive summary

The aim of the project is the practical application of the managerial knowledge and skill
learned during the course work of this program. This project Report represents the facts,
findings and recommendations resulting from my understanding of the activities of “A
Critical Evaluation and Measures Suggested by Rupsagar Plus Garment Shop, Bharuch.
The scope of the project report is limited to the study of the Shop on the basis of the primary
data collected from field trip, briefings by sales person and owner, etc., and the secondary
data collected from information received from written and published document, online
journals and articles. I acknowledge that being a Second year student my report may be
rudimentary in nature and based on data collected during summer internship program only. In
spite of my best efforts, there may be errors or omissions, which may please be excused.

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 SUBJECT INDEX

Title Page 1
Student declaration 2
Institute Certificate 3
Company Certificate 4
Plagiarism Report 5
Acknowledgement 6
Executive Summary 7
Introduction About the Garment shop 9
Importance about the Garment shop 18

DIAGNOSIS PHASE
Background of study 22
Problem Statement
Research Objectives 23

DESIGN AND ANALYSIS PHASE

1. Methodology adopted for data collection 24
2. Sources and tools of data collection 25
3. Data Analysis and 26

IMPLEMENTATION PHASE
1. Identifying alternative courses of action 39
2. Determining the solution to be proposed 39
3. Methodology adopted for solution implementation 40
4. Project outputs / key deliverables 41
5. Future recommendations 44
6. Finding 45
Bibliography/References 46
Annexure 47

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 1.1 INTRODUCTION OF SHOP:

We are done the MAP (Project) RUPSAGAR PLUS GARMENT SHOPE.

“RUPSAGAR PLUS” is established by “IMRANBHAI AIYUBBHAI PATEL” (Owner)

since in 2017.RUPSAGAR PLUS is readymade and cut pace garment shop. They are sales
to Children’s, Women’s, and all type of cloths.

IMRANBHAI AIYUBBHAI PATEL is a counter person to handle all shop situations and
accounts.

–Shop No.7-8, Ground Floor, Florence Complex Plaza, Opp. Décor House, Dahej Bypass
Road, 392001 Bharuch, Gujarat.

Rupasagar Plus is also in 1 Other Branches….

1. Catopor Bazar, Bharuch.

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There are Two Workers (Sales Men/Shop keeper) in this Shop. The shop is according to the
Quality wise and Size wise cloths are arranged

STRUCTURE DATA:

Owner
IMRANBHAI
AIYUBBHAI PATEL

Counter Person
IMRANBHAI

Workers

In this business two counter person and shop keepers are the greatest assets. There must
protect and manage that asset(shop).
A clothing all types cloths is different from a normal retail clothing store in that sells to a
very specific niche market.
The clothes in a boutique must be different from those of the competition. Look at the
products your competitors carry and look at their pricing strategies.
You must have a unique clothing style that stands out from the crowd and that brands
your store as the place to go to for its particular designs.
Special events are opportunities to attract more traffic.
Catalogue:-In this shop all people get clothes. And there is a guaranteed return policy on
clothes, check money and so on.

1.2 PROFILE OF THE SHOP:

SHOP NAME: RUPSAGAR PLUS

OWNER: IMRANBHAI AIYUBBHAI PATEL

COUNTER PERSON: IMRANBHAI AIYUBBHAI PATEL

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ADDRESS: Shop No.7-8, Ground Floor, Florence Complex Plaza, Opp.
Décor House, Dahej Bypass Road, 392001 Bharuch,
Gujarat.

REGISTRATION 2017
YEAR:

MOBILE NUMBER: 9904431613

CLOTHS: Women’s, Children’s and all type of cloths

CITY: BHARUCH

DISTRICT: BHARUCH

STATE: GUJARAT

TIMING: 9:00 AM TO 8:00 PM

The Bank provides the finance in low rate of interest. The comparison between the rate of
interest and services of both sides the bank gets the appreciated. Bank also provides the
special policies and schemes to the business. The transaction should be held in
accordance to the law. The investment made by self is only 20% to 30% of total capital.
Balance 70% to 80% amount is provided by the Banks. The payment of loan in adjusting
premium or instalment all are overview of the financial conditions.

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 The top 15 most popular luxury brands online in 2019:

Rank Brand Category

1 Gucci Fashion
2 Chanel Fashion
3 Louis Vuitton Fashion
4 Hermes Fashion
5 Rolex Watch
6 Tiffany Jewellery
7 Dior Fashion
8 Armani Fashion
9 Preda Fashion
10 Balanciaga Fashion
11 Cartier Jewellery
12 Burberry Fashion
13 Lancome Beauty
14 Yves Saint Laurent Fashion

15 Bulgari Jewellery

 There are various factors which plays very important part of RUPSAGAR
PLUS Wear and kids Shop. Followings are some of them-

A. Fashion: -

For some women, fashion is a way of life. It reflects their personality, their attitude,
their approach towards life, and their lifestyle. A closer look tells us that it refers to a
particular style of clothing which is worn by people on a national/international level.
Fashion is not restricted to clothing alone. Anything with a touch of class, and a hint
of the extraordinary, something that catches the eye instantly, and is visually
appealing, is Fashionable. Thus, fashion is a phenomenon that continues to change
women’s lives all over the world. Today women have access to a wider range of
fashionable clothes.

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 Over the years, women have embraced fashion to project themselves the way they
want to. Whatever women wear or use today, is a matter of great speculation and
scrutiny. Fashion has entered all arenas of women’s lives, right from veiled hats to
high-heeled shoes. Their fashion consciousness and the need for fresh, new concepts
and ideas from time to time have given the fashion industry a major boost.

B. Fashion industry: -

The fashion industry is a huge platform which provides access to a wide range of
fashionable goods. This industry is creative industry which involves continuous
change, innovativeness, and state-of-the-art technology.

Women’s fashion industry comprises:

a) Designers
b) Manufacturers
c) Sellers/Marketers
d) Others (Colourist, Forecaster, Illustrator, Models Etc.)

C. Market: -

The word market is derived from the Latin word “Mercantile” which means a place
where a business is conducted. In common parlance a market refers to a place where
buyers and sellers actually meet to effect purchase and sales. In other words, a market
is a particular place where goods are bought and sold.

In a broader sense, a market does not necessarily mean a place. The term ‘market’ and
‘sellers’ in person, by mail, telephone, telegraph, cable fax as any other means of
communication so that their mind may meet of effect purchases and sales.

Philip Kotler says that,

“Market is the set of actual and potential buyers of product”.

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D. Marketing: -

The term marketing refers to the sum of activities involved in finding out the needs of
the potential buyers developing the products and services to satisfy those need and
marketing them available to those who need them at the slight time at the right places,
in the required quantities, at the right prices.

Marketing consist of all those activities which are include in the process of flow of
goods from the production centres to the consumers. The whole process involves the
creation as time, place and possession utility.

Druker defines that

“Marketing is a process which converts resources, distinct knowledge into a

contribution of economic value in the market.”

E. Business: -

Business in an economic activity which is conducted with the aim as motive of

earning profits, business refers to all those activities which are concerned with
production and distribution of goods and services. The term business two wings or
two aspects or two ranches. One aspect of business is commerce.

Keith Devis says that,

“Business may be defined as the organized efforts of individuals to produce goods

and services to all these good and services in a market place and to reap some rewards
for this effort.”

F. Advertising: -

The word advertising has been derived from the Latin word “which means ‘turn to’ as
turning the attention towards the products. Advertisement means to make the product
know to the word with the help of attractive advertisement policy. Customer may be
demand more for those particular products but the main function or work of

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 Advertising is creating a place in minds of people to purchase the product because the
main objective of advertising is to increase the sale.

Definition given by prof. Albert Fray

“Advertising as the preparation or visual or oral messages and their dissemination

through paid media for the purpose of making people aware of and favourably
inclined towards a product, brand service, institution, idea or point of view”.

G. Services: -

In modern time services are extend become a valuable thing for all the business in
situations services which are closely relating with the customer or user is the necessity
of every business with the help of services the seller provides number of services to
the customer or earning a profit or the other side consumer get satisfaction of their
need by paying same amount for the services. Another important thing is that the
people who want to share a thought, pleasure or pains which are closely related with
services.

H. Discount: -

Discount is a deduction given by seller to buyer on sale price of the goods so as

increase sale or for immediate payment of sale price in case of cash sale. It is always
offered by buyer at percentage (%) of sale price. Discount scheme will be generally
adopted in case of off season period. So as to attract the customer or buyer will be
ready to purchase bulk quantities of goods.

“Discount is percentage reduction on sale price i.e. each cash discount which reduces
the invoice value of goods which reduces the invoice value of goods e,g. 25%
discount on cloths”.

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I. Replacement guarantee: -

Replacement guarantee means the security to the customer whole product. It is the
whole product may be change or replaced by another one. The customer has to fallow
the guarantee period for claim.

J. Window Display: -

In this method actual good are displayed in showcases to attract the attention of the
prospective buyers. As the good are displayed in showcases outsides the shop, people
are allowed to watch and inspect the goods. This provokes the prospective buyers to
buy the goods.

K. Showroom: -

In this method of advertising spacious area is provided for display of goods hence
they are arranged very systematically in an attractive way. The visitors to such
showroom, who are prospective buyers, are allowed to handle and inspect the good
presented in showroom.

L. Customer Service: -

Customer service is the overall activity of identifying and satisfying customer needs.

As an overall description of the desired relationship between a supplier and a

customer.

‘Service’ in this sense is based on the premise that every commercial transaction is a
service.

Customer service is one of the most important ingredients of the marketing mix for
products and services. High quality customer service helps to create customer loyalty.
Customers today are not only interested in the product they are being offered but all
the additional elements of service that they receive from the greeting they receive

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 when they enter a retail outlet, to the refund and help that they receive when they have
a complaint about a faulty product that they have paid for.

N. Customer Expectation: -

Customers are people who buy products and services from other people. What
customers thin it is the job of markets to understand the needs of their customers. In
doing so they can develop goods or services which meet their needs more precisely
than their competitors. The problem is that the process of buying a product is more
complex than it might at first appear. Customers do not usually make purchases
without thinking carefully about their requirements. Wherever there is choice,
decisions are involved, and these may be influenced by constantly changing motives
and feel about a company and/or its products is a key aspect of business success.

O. Customer Requirements: -

The supermarket industry provides a good example of the way in which different
group of customers will have different expectations. Some customers just want to buy
standard products at the lowest possible prices. They will therefore shop from
supermarkets that offer the lowest price and provide a reasonable range of goods. In
contrast, some supermarket shoppers are seeking such aspects as variety and quality.
They will therefore choose to buy from up-markets supermarkets. Additionally, some
customers will have special tastes such as warning to buy FAIRTRADE products or
organic fruit and vegetables. It is clear therefore that to be successful a business has to
have a clear understanding of their target customers and the expectations of this
group.

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IMPORTANCE OF THE “RUPSAGAR PLUS WEAR SHOP ”

1.3 Importance of The Study of Readymade Garment Shop In

RUBSAGAR PLUS Family Shop:

Project of readymade garment serves as instrument for development of certain

important skills in commerce and management student to make earning more
effective these skills are as follows_
a) Analytical Skill
b) Communication Skill
c) Research Skill
d) Decision Skill

Importance of The Study of Readymade Garment Shop Is as Follows_

1) Readymade garment shop business is that type which has little investment and more
profit.
2) It is a business where in short production period, business can earn a lot.
3) This business provides greater availability of market.
4) In that kind of business, we can provide various job opportunities to all kinds of
people like men and women.
5) This project provides us information about various Government policies, Production
policies, Sale and Profits, etc.
6) Readymade garment shop provides all type of knowledge for business, market as well
as employment.

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1.4 MARKETING STRATERGIES OF READYMADE GARMENT IN
INDIA

 Readymade garments:

 Mass-produced finished textile products of the clothing industry.

 Not custom tailored according to measurements, rather generalized according to

anthropometric studies.

(Anthropometry: the scientific study of the measurements and propotions of the

human body)

INDIAN READYMADE GARMENT INDUSTRY:

• Second largest manufacturer of garments after China

• Major contribution to Indian economy.

a. 14% to industry production

b. 4% to GDP
c. 16.63% to country’s export earnings.

• Expected to grow to a size of US$ 223 billion by 2021

• Provide direct employment to over 45 million people.

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 MAJOR GARMENTS PLAYERS IN THE INDIAN READYMADE
GARMENTS INDUSTRY

 MARKET SEGMENT FOR GARMENTS INDUSTRY

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  MARKETING STRATEGIES OF RMG INDUSTRY
 Product and market diversification
 Product planning and development
 Garment production planning and development
 Product line extension strategy
 Diversification strategy
 Market diversification strategy
 Branding strategies
 Packaging strategies
 Distribution strategies:
 Own stores or factory outlets
 Discount stores
 Retailers
 Shopping malls or multi brand outlets
 Distributors
 Promotion
 Pricing

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 2. Diagnosis Phase:
The diagnostic phase is a series of interventions which are intended to engage and
connect organisational stakeholders in the change process and begin the process of
examining mental models and provide a forum for open communication and sense making.

2.1 Problem / Opportunity identification and description:

There are some problems identified while questioner to the customer

1. A new fashion is coming to market, which is not known by the customer.

2. There is no first sight love arrangement of cloths in the shop.
3. Visit customer had not known most of the variety is available in the shop.
4. The Shop Overall look is not Attractive than their competitors.
5. Feedback is not filling up by the shop.
6. Rupsagar does not create own brand value for its future.
7. There is no marketing for off-sell season.

2.2 Background of the Problem:

 There is lots of new fashion available in the market the customer is don’t known by
the shop.

 There is only few catalogue is available in the shop the customer had view all variety
from one to end piece that means customer are confuse while selecting the product.

 There is no feedback system is available in the shop then there is no customer

satisfaction known by the shop which leads to left the sum of customer which faces
problem in garments.

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 There is no brand value by the Rupsagar they only operated by some brand value,
with all brand value Rupsagar create its own brand value where variety of trustable
brand is available.

 There are poor cloths arrangements & lighting system in the shop which leads to the
customer attraction & first love for the particular garments.

2.3 Name of the problem:

The main problem finds out by our group is to poor attraction for new customer & use old
method for retaining loyal customer.

2.4 Main objectives:

The main Objective of this project is to increase the customer satisfaction & increase the
sale of garments by marketing.

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3.1 Methodology adopted for data collection:

A. Primary data collection method:

a) We have used survey method for collecting data.

B. Secondary data collection method:

a) The secondary data are those which have already Collected and Stored. Secondary
data easily get from the interview of Shopkeeper, Questioners to customer & by
observing their buying behaviour.
b) The project is based on primary and secondary data collected through various
brand value & from online.
c) The data collection is aimed at development of the garments shop value.

3.3 In-Depth Investigation:

From the questioner fill up by our group from the customer & shop workers we can
find out from depth investigation that customer is more like to known the new fashion
from the internet also from other application.

They don’t most prefer to buy online because of fitting & different come from that
what look in photos. So, they only want to update about new fashion.

By the questioner from the new customer Also, we can find display is very poor
compare to other shop which is near by the Rupsagar shop. so, the new customer
which not come to shop due to poor display of new fashion.

Also, the display of variety of brand is only show by the catalogue. So, the first love
from the different catalogue is difficult to find out.

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3.4 Sources and tools of data collection:

Primary Source:

Questioners fill up from the customer.

Secondary source:

From the internet, online shopping site.

Sample Size:

50 Customer.

3.4.1 Problem Area:

Research area is Rupsagar Plus Family wear.

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  Data Analysis:

1. For whom do you Most purchase, from the shop?

(Table 1)
PARTICULAR RESPONDANT PERCENTAGE (%)

Women 30 60%

Children’s 20 40%

Total 50 100%

(Graph 1)

PERCENTAGE (%)

40%

60%

Women Children’s

Interpretation: It was found in above chart about,60% are Women, 40% are Children’s &
0% of All types with Most purchase, from the shop.

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 2. Are you a Regular or New customer of Rupsagar Plus shop?

(Table 2)
PARTICULAR RESPONDANT PERCENTAGE (%)

Regular 25 50%

New 12 24%

Often 23 26%

Total 50 100%

(Graph 2)
60%

50%
50%

40%

30%

26%
24%
20%

10%

0%
Regular New Often

Interpretation: It was found in above chart about 50% of Regular are New 24% & 26 % of
Often with Regular or New customer of Rupsagar Plus shop.

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 3. Are you come to this shop by someone reference?

(Table 3)

PARTICULAR RESPONDANT PERCENTAGE (%)

Family 17 34%
Friend 15 30%
Shop Relation 18 36%

Total 50 100%

(Graph 3)

37%

36%
36%
35%

34%
34%
33%

32%

31%

30%
30%
29%

28%

27%
Family Friend Shop Relation

Interpretation: It was found in above chart about 34% of Family Are Friend 30% &36 % of
Shop Relation with come to this shop by someone reference.

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 4. Are you satisfied with quality of garments based on that Price?

(Table 4)

PARTICULAR RESPONDANT PERCENTAGE (%)

Yes 47 94%

No 3 6%

Total 50 100%

(Graph 4)

100%

90% 94%

80%

70%

60%

50%

40%

30%

20%

10%

6%
0%
Yes No

Interpretation: It was found in above chart about 94% of responded are Yes& 6% of No
with satisfied with quality of garments based on that Price.

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 5. Do you want to update for the new fashion which arrives by the
shop?
(Table 6)

PARTICULAR RESPONDANT PERCENTAGE (%)

Yes 46 92%
No 4 8%
Total 50 100%

(Graph 6)

100%

90% 92%

80%

70%

60%

50%

40%

30%

20%

10%
8%

0%
Yes No

Interpretation: It was found in above chart about 92% of responded are Yes & 8% of No
with update for the new fashion which arrives by the shop.

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 6. Do you like the Pattern which are put on the display?

(Table 7)

PARTICULAR RESPONDANT PERCENTAGE (%)

Most 25 50%
Moderate 14 28%
Less 11 22%
Total 50 100%

(Graph 7)

60%

50%
50%

40%

30%

28%

20% 22%

10%

0%
Most Moderate Less

Interpretation: It was found in above chart about 50% of responded are Most,28% are
Moderate, & 22% of Less with like the Pattern which are put on the display.

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 7. Does that inside look of shop attractive?

(Table 8)

PARTICULAR RESPONDANT PERCENTAGE (%)

Yes 35 70%

No 15 30%

Total 50 100%

(Graph 8)
80%

70%
70%

60%

50%

40%

30%
30%

20%

10%

0%
Yes No

Interpretation: It was found in above chart about 70% of responded are Yes&30% of No
with inside look of shop attractive.

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 8. Do you find the pattern for which you come to purchase?

(Table 9)

PARTICULAR RESPONDANT PERCENTAGE (%)

Yes 41 82%
No 9 18%
Total 50 100%

(Graph 9)

90%

80% 82%

70%

60%

50%

40%

30%

20%

18%

10%

0%
Yes No

Interpretation: It was found in above chart about 82% of responded are Yes &18% of No
with pattern for which you come to purchase.

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 9. Is that discount available for the purchasing garments?

(Table 11)

PARTICULAR RESPONDANT PERCENTAGE (%)

More 35 70%
Less 15 30%
Total 50 100%

(Graph 11)

80%

70%
70%

60%

50%

40%

30%
30%

20%

10%

0%
More Less

Interpretation: It was found in above chart about 30% of responded are More & 70% of No
with discount available for the purchasing garments.

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 10. Has Your feedback is taken by the shopkeeper?

(Table 12)

PARTICULAR RESPONDANT PERCENTAGE (%)

Yes 30 60%

No 20 40%

Total 50 100%

(Graph 12)

RESPONDANT
35

30
30

25

20
20

15

10

0
Yes No

Interpretation: It was found in above chart about 30 customer responded are Yes& 20
customer responded are No with feedback is taken by the shopkeeper.

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 11. Are you aware about off-season sale?

(Table 14)

PARTICULAR RESPONDANT PERCENTAGE (%)

Yes 45 90%

No 5 10%

Total 50 100%

(Graph 14)
100%

90%
90%

80%

70%

60%

50%

40%

30%

20%

10%
10%

0%
Yes No

Interpretation: It was found in above chart about 90% of responded are Yes&10% of No
with most attractive garments from their competitors.

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 4. Implementation Phase:
4.1 Alternative Course of action:

a) Online account can be generated by the shop owner for his customer.
b) Makeover of the shop & lighting arrangement are repositioning.
c) Provide Catalogue board for the attraction & easy selection of customer.
d) Feedback is taken by the shopkeeper through the WhatsApp.
e) Rupsagar Plus has to create his own brand value.
f) Rupsagar Plus provide his off-season discount by the online account.

4.2 Determining the solution to be Proposed:

1. What shopkeeper does to let know about new fashion to come to the
shop?

a) They make an account of Rupasagar Plus, while customer comes to purchasing

the garments, they accept the request of the shop. In future, they provide new
fashion of photos uploaded to the account.
b) Also, this system let to known the customer about the off-season discount. The
offer which are available on from this date to this date.
c) By the whatsapp, shopkeeper wishes the customer about their birthdays. Also,
provide discount to customer only on the anniversary. From that the bonding of
customer & shop can increase.
d) Follow up the feedback from the customer about their purchasing & what
additional they want?

2. What shopkeeper does to Increase the cells of Women Garments?

a) They provide Combo offer for Kids garments with the Women garments.
b) Also, provide coupons of Kids garments on the buying Women garments.

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 3. What shopkeepers do to Attraction of New Customer?

a) Makeover of Display based on new fashion.

b) Monitoring the display of competitor’s shop. Based on that changeover
c) Lighting Arrangement on the display modified which attract the new
customer.
d) The shopkeeper mostly trying to inform the new customer about their quality
of garments for that price Range.

4.3 Methodology adopted for solution implementation

1) Which is appropriate methodology?

 Qualitative Research Methodology-This methodology focuses on two things:
 The quantitative descriptive research is adopted as per below question
a) What Customer thinks?
b) What customer wants to update about the shop?

2) Which type of Qualitative research methodology can be adopted for

the problem?
 Descriptive Qualitative Research method is adopted.

3) Which tools of action research method are used?

o Interaction with customer.
o Interview of Shopkeeper & workers.
o Questionnaires.

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4.4 Project outputs / key deliverables:

Not surprisingly, 97% percent of the 250 most renowned retail brands in the world are
on Facebook. This must be for a reason, right? Well, of course, there is a reason!
Currently, social media is like a playground where everyone spends part of their day
chatting with friends, acquiring new information, and whiling away the hours. This
means that any fashion industry needs to participate in these methods if they want to
reach more of their potential audience in a better way. If you’d like to know more
about Facebook strategy you can also take a look at our previous post: The best time
to post on Facebook.

We can’t leave Instagram out of the picture either, as it’s one of the most essential
tools used by both this powerful industry as well as industry influencers. These can
provide any business with a solid backing and push them towards success.

 Communicate with Your Target Audience:

Offline: at the very point of sale. Create signs to ensure that offers reach customers.
This advertises promotions and adds value to your products in your own
establishments. It’s normal for some of these to get passed over but they shouldn’t be
omitted for that reason since the investment is minimal and the results are more than
sufficient

Online: Having an online presence is essential in such a competitive sector as the

textile industry. It’s true that not all businesses can or should be online, but if it’s
within the abilities of the business to open themselves up to the internet, they
shouldn’t pass up the opportunity to explore this outlet.

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  Offline Events to De-Virtualized the Audience:

Kick off of a new season (spring, summer, autumn, winter) with a showroom and a
fashion show where some of the star pieces from the company are shown to the
public.

When sales start and during tax season, reach consumers with an invitation to a
special celebration where you can offer added value, not just a promotion or sale
price.

Celebrate anniversaries or special dates in the life of the business, such as when
the business turns another year older or if there is a desire to commemorate a concrete
moment that is important to the business. Take advantage of these occasions to invite
those that follow you and cast a spotlight on your brand.

Create special sales to liquidate clothing that is leftover from a season that is
almost over or create events surrounding specific pieces. One day could be
declared “blazer day” with discounts for those that want this indispensable wardrobe
piece or you can make “purse weekend” with promos for these accessories

Window Displays: An Art that Continues to be Necessary (and Effective)

Window displays can be defined as the art that adequately presents the articles that an
establishment has for sale through a combination of objects and materials. The power
of how window displays are done should never be underestimated and solid proof of
this exists in the fact that.

o Change it with a certain frequency

o Lighting
o Deciding what should stand out and placing it in a privileged spot is key
o Set up a window display calendar

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  Marketing for Clothing Store Strategy — Packaging and
Marketing at the Point of Sale:

A coupon that can be used for a discount on future sales or offering them a fashion
magazine can help, too.

There are very interesting tendencies that exist that push for the use
of cardboard and recycled paper to wrap up the products.

One of the packaging techniques that has most surprised us is one used by Heidi Klein, a
luxury bathing suit line. The packaging is beautiful, with both style and elegance, and no
one would say that these exquisite boxes had a bathing suit inside, right? They appear as
though they hold precious jewels or high-quality leather.

 Find ways to appeal to multiple senses:

While the majority of a location’s design is made up of visual components, other

factors—including scent, touch, sound, and taste—can also make an impact on a store’s
look and feel. If you wish to create a truly immersive in-store experience, design your
store to appeal to as many shopper senses as possible.
Here are a few ideas on what you can do:

o Sound

Pick your playlist wisely. Determine the atmosphere that you want to create and pick
songs that enhance (and not overpower) the ambiance. Volume and beat can influence
behaviour, depending on who you’re selling to. For instance, while loud music may work
well for retailers that target younger shoppers, the same thing can’t be said for merchants
catering to adults.

o Scent

Bakeries and cafes may have a slight edge here, as they can use the smell of their
products to draw customers in. But you can still cater to people’s sense of smell even if
you aren’t in the food industry.

o Touch

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Having a “hands-on” vibe can enhance shopper experience. One way of doing this is to
take out sample products from their boxes to encourage customers to test or play with
them.

o Taste

If you sell food in your store, see if you can have taste testing stations. Again, this
encourages a more hands-on shopping experience and makes it less intimidating for
people

 Don’t forget to cross-merchandise:

Grouping your merchandise into neat categories or departments is a great strategy, but see
if you can find room to cross-merchandise different items. Identify products in your store
that would go well together and put them in a single display.

 Track and measure your efforts:

Last not but not least, always ask whether or not you’re making the right floor plan,
design, or arrangement decisions. This is critical to making sure that you’re implementing
the best strategies possible.

You and your staff should be very observant with how people behave in your store. Pay
attention to where they go, where they linger, and what they do while they’re inside. Also
ask questions on what they think of your shop and what you can do to improve.

4.5 Future recommendations:

a) They Make a Brand value Rupsagar Plus Family wear by upgrading & expanding
the shop.
b) They also make an application for the customer.

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 Finding
 60% of customers buy for woman from the store.
 Rupsagar Plus shop 50 % regular, 24% new and 26% often customer
coming.
 This is when 34% Family and 30% Friend Customer in a shop come into
a relationship.
 Satisfied in Garment quality based on 94% customer value.
 92% of customer’s demand new fashions coming through the store.
 70 % customer finds the part of the shop attractive.
 90% of customers are knowledgeable for the off-season.

 60% customer feedback is taken by a shopkeeper

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 Bibliography

 https://www.vendhq.com/blog/store-layout-design/

 https://www.slideshare.net/spintronics12345/marketing-strategies-of-readymade-garment-
in-india

 http://blog.kolau.com/marketing-for-clothing-store-5-strategies-for-business/

 https://luxe.digital/business/digital-luxury-ranking/most-popular-luxury-brands/#louis-
vuitton

 https://www.youtube.com/user/MrVivekBindra/videos?app=desktop

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 Annexure

QUESTIONARIES

Respected Sir / Madam,

We are Students of SHRI M.H. KADAKIA INSTITUTE OF MANAGEMENT &
COMPUTER STUDIES. As a part of MBA curriculum, we kindly request you to help me for
compete our survey report to fill up below mentioned questionnaire. The collected data from
you will be kept highly confidential & will not dis-closed to any anyone at any cost. It is
purely for academic purpose.
Customer Name: ……………………………………………………………

1. For whom do you Most purchase, from the shop?

A. Women
B. children’s

2. Are you a Regular or New customer of Rupasagar Plus?

A. Regular.
B. New.
C. Often.

3. Are you come to this shop by someone reference?

A. Family.
B. Friend.
C. Shop relation.

4. Are you satisfied with quality of garments based on that Price?

A. Yes.
B. No.

5. Do you want to update for the new fashion which arrives by the shop?
A. Yes.
B. No.

6. Do you like the Pattern which are put on the display?

A. Most.
B. Moderate.
C. Less.

7. Does that inside look of shop attractive?

A. Yes.
B. No.

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8. Do you find the pattern for which you come to purchase?
A. Yes.
B. No.

9. Is that discount available for the purchasing garments?

A. More.
B. Less.

10. Has Your feedback is taken by the shopkeeper?

A. Yes.
B. No.

11. Are you aware about of-season sales?

A. Yes.
B. No.

12. You are seasonal type or off seasonal type buyer?

A. Seasonal.
B. Off-seasonal.

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