Evaluation Possible to

How good is the offer

1 - 10 improve
1 …………………….………………...10
How obvious is the problem our offer solves?
(unclear) (totally obvious) 
1 ………………….………………...10
How important is the need our offer satisfies?
(no need) (vitally important) 
1 ………………….………………...10
How common is a solution to the problem?
(get anywhere) (get only here) 
1 ………………….………………...10
Can we show the return on investment for the customer?
(can’t at all) (quite easily) 
1…………………….………………...10
How emotional is the offer? How appealing is it?
(stone heart) (soul touching) 
1 ………………….………………...10
How timely is the offer? Was it shown at the right time?
(don’t need it) (need it now) 
1 ………………….………………...10
How good is our offer compared to competitors?
(we are losers) (we are best) 
Segment: Date:

Main offer:

This card is filled based on such data:

We did we come to such insights on how to improve our main offer to this segment: