Jacqui Morel

Minneapolis, MN • 612-860-0567 • moreljacqui@gmail.com • She/her

PROFILE
A fast learning and versatile marketer focused on delivering creative ideas and taking initiative. Personable critical thinker with
strong leadership skills. A timely and resourceful team player seeking a full-time position.

EDUCATION
Loyola University Chicago, Chicago, IL May 2019
Quinlan School of Business Marketing Program • 17th in Nation, BBA: Marketing, Minor in Sustainability Management
GPA: 3.93/4.0
PROFESSIONAL EXPERIENCE

The National Food Lab • Eurofins International September 2021-Present

Survey Research Analyst
Combining creativity with an analytical mindset to enhance a CPG-focused market research company
● Managing project recruitment from kickoff to completion, balancing client requests and incidence
● Drafting and programming 7+ custom surveys weekly in Forsta to aid in the recruitment of qualified test participants
● Analyzing survey results to ensure accurate placement of participants and quality data
● Conducting quality control measures on each deliverable to ensure materials are client-ready
● Communicating clearly and collaborating across teams to give the client a positive experience and thus raising NPS
● Sending emails in Acoustic to thousands of database respondents with improved copy and overall branding
● Developed documentation for internal use and to facilitate future training

Everlight Solar January 2021-May 2021

Marketing Assistant
Boosted sales and assisted in building a sustainability-focused marketing team within a startup
● Acquired strategic partnerships and signed contracts with those deemed best fit for building brand awareness
● Created unforgettable experiences for personnel and clients by organizing workplace events
● Developed rapport with all Minnesotan inbound leads over phone, email, or text
● Created captivating and eye-catching social media posts and blogs to better engage the public
● Mitigated customer confusion by interpreting and communicating energy bills following installation to ensure proper
energy production and satisfied customers

Loyola University Chicago August 2018-May 2019

Teacher’s Assistant • Marketing Research
Supported Dr. Stacy Neier Beran in and out of the classroom with a variety of projects and assistance on lab days
● Answered student questions on programs such as SPSS and NVivo to drive consumer insights
● Assisted Dr. Neier Beran behind the scenes at various marketing events, including WIRe (Women in Research) and
Marketing EDGE
● Created presentations and posters to better engage the Loyola community in marketing curriculum
● Built Excel spreadsheets to aid in Dr. Neier Beran’s classroom organization
● Overlooked Dr. Neier Beran’s materials and class plans before release and offered recommendations to better serve
her students

RELEVANT PROJECT EXPERIENCE

Market Research Client Project Concluded May 2018
Orchestrated the steps of the market research process for two clients: Loyola Athletics and Epic Burger
● Developed a marketing research plan with my team involving in-depth interviews, survey building and distribution,
and consumer focus groups
● Analyzed collected data using NVivo and SPSS to look for relevant statistics and trends to drive meaningful insights
for our clients
● Presented data insights and suggestions to the clients with tastefully designed Canva presentations

TECHNICAL SKILLS

• Microsoft Word • Excel • PowerPoint • Canva • SalesForce • Public Speaking • Setmore • Redbooth • Podium • Slack •
• Qualtrics • Decipher/Forsta Surveys • SPSS • Tableau • NVivo • Instagram • Twitter • Facebook • Snapchat • Drone • Event Planning
• Zoom • Microsoft Teams • Trello • Project Management • Copywriting/Editing •