Export Marketing

Finals

Harold Jay Francisco

2nd Year BS-Entrepreneurship
Evening Session
Professor:Moses Manubag

INTRODUCTION TO EXPORT MARKETING

FINAL MODULE

ESTABLISHING A DIVERSITY INITIATIVE

 ACTIVITY I
Name: Harold Jay Francisco Date: 05-27-21
Course: Bachelor of Science in Entrepreneurship
SUBJECT TIME:

ESSAY

1.Discuss visible diversity

Visible diversity refers to those differences, which can immediately be observed when looking at
someone. This includes differences that stem from ethnicity, gender, age, physical disabilities, and
sometimes religion (such as a woman wearing a head covering).

2.Compare and Contrast multi-cultural skills, and competencies and visible diversity

They are the same forms of diversity butt he difference between is multi-cultural skills and competences
attract, develop, utilize and retain the best people while visible diversity at all levels of the business,
including ethnic groups, nationalities, women, people with disabilities, age groups and religion and etc.

3.What is Local Diversity councils

Local diversity council that meets regularly and develops and helps to implement diversity plans. Each
diversity council develops its own 'business case' for diversity within its area. Councils represent
employee's issues and concerns on diversity matters and develop improvement ideas for inclusion in the
organisation diversity plans

4.What are the impact of diversity training?

Diversity training strongly enhances people's knowledge about other groups. It also affects people's
beliefs and how they behave towards others, but this effect fades over time.

ACTIVITY II
Name: Harold Jay Francisco Date: 05-27-21
 Course : Bachelor of Science in Entrepreneurship
Subject Time:

CASE ANALYSIS FORMAT

I – Underlying Issues/Major Ideas and Concepts

-Diversity Initiative

-Visible

-Management with Multi-Cultural Skills and Competencies

-Skilled Leadership
-Most Suitable Organisational Culture
-Inclusive Environment

II – Relevance/Contribution to the Existing Body of Knowledge on Export Marketing

This case study centered approximately differences that's a great way that can bring individuals that has
new viewpoints, an understanding of distinctive communities and modern ideas to their company and
it's this understanding and sympathy that can lead to expanded income and brand loyalty for
businesses.It is additionally great to know that in commerce ,nearby diversity chamber who are mindful
for making a difference bring approximately the social, and conceivably moral, changes essential for
your trade .Cummin is the most excellent case of a company that grasped diversity activity .They
execute 2000 Diversity Plan set particular targets over a extend of key ranges which are the obvious
differing qualities, administration with multi-Cultural abilities and competencies ,talented
leadership,most reasonable organizational culture and inclusive environment

III – Opinion on the Article

This case study introduce the significance and affect of differing qualities within the
company.Moreover ,this case study expressed around the noteworthiness of differences preparing inside
the company which make workers feel included and portion of a common exertion. This leads to more
joyful workers who adhere around longer, which increments the generally skill of the company .In
expansion ,it was examined that nearby differences bunches , workers center bunches are the dependable
in selecting or mentoring and creating programs for representatives from differing foundations.
IV –Possible Implications to the Philippine Setting

In the Philippines but company give a few frame of differences preparing within the Philippines for their
workers which centers on how individuals, in spite of their clear contrasts are in a general sense the same
and merit the same frame of regard anothers.work.