A company named Opticals Limited was established in the year 1952.

The Company owned by a

prestigious family, expanded and grew on a large scale, bringing fame, wealth and happiness for the
brand. Over the years, it has been a company providing one of the best quality optical products and
services.

The company became a well-known brand over all age groups and slowly positioned itself into one
of the most successful companies in the country.

Until the year 2020, when Opticals Limited was accused of selling damaged products to it’s
customers by a buyer. The customer posted the pictures and unboxing video of the product on all
social media platforms, resulting in the doubts in people’s minds, that the company compromises
with the quality of the product in exchange of a large sum of money. No one except the company
knew the truth, that actually the product was by mistake damaged while transporting and shipping.
This incident affected the goodwill of the company highly, leading it’s owners in a situation of crisis
to re-establish it’s name with a proper and convincing answer for the customers.

After a few days, the entire country was into lockdown due to the Covid-19 pandemic and all the
companies were shifted to online mode instead of offline. Opticals Limited suffered a huge loss in
monetary terms too, due to lack of customers because of the incident and an immediate lockdown
after it. The people who bought their products reduced highly, due to the pandemic. The company
first time since the past years, was in a tough position to manage it’s business.

Adding to the worse, when the lockdown relaxed a bit, it came into the news that Opticals Limited
had a employee of it’s working in the company, who is ignorant of his work assigned to him and does
not work potentially. It is also said, that the employee takes extra money/commission from it’s
customers to provide them with the products and services he is asked of. This led to the company’s
downfall even more and resulting in Opticals Limited being in a crucial situation.

 As the marketing head of the company, how will you convince your customers to buy your
products?
 If you were the financial analyst of Opticals Limited, then what financial strategy would you
use to raise your company funds?
 Suppose you were the HR manager of the company, now what steps will you take against
the employee and how will you define his actions in a press conference, where you will have
to answer the questions of the people and reestablish your goodwill in the market?