TECHNOLOGICAL UNIVERSITY OF ZINACANTEPEC.

T.S.U BUSINESS DEVELOPMENT, MARKETING AREA.

MARKETING MIX
“STUDY OF ONLINE SALES”
SUDENTS:

• ANGELES GÓMEZ JOSE LEONARDO.

• CASTILLO CORTEZ CITLALI.
• CRUZ BLANCA CHÁVEZ JOSUA.
• ESPARZA GARCÍA PAOLA.
• JASSO MANGÚ EDITH SHERLYN.
• MALAQUIAS MALAQUIAS ANGEL.
• MUÑIZ CASTAÑEDA YESENIA.
• SANTANA SANTANA ALONDRA YASARETH.

TEACHER:
ADRIANA SÁNCHEZ CANTINCA.

GROUP: ND5
MONDAY 27 JUNE, 2022.
 CONTENIDO

INTRODUCTION ........................................................................................................................ 3
1. Why shop by what means? ............................................................................................... 4
Online shopping: Popular ...................................................................................................... 4
Others ....................................................................................................................................... 6
2. Statistically, what are consumers looking for when buying online? ............................... 7
CONCLUSIONS ....................................................................................................................... 12
REFERENCES ......................................................................................................................... 13
 INTRODUCTION
E-commerce and online sales are currently at the top of purchases
because through digital media consumers seek how to carry out a fast and safe
purchase; so, in this work, we will address some aspects that people take into
account to making an online purchase; aspects such as prices, quality, trust, the
appearance of the website, etc.

As well as identifying whether consumers prefer online shopping or shopping in

which they save time or continue to prefer traditional shopping where they have
to visit the physical establishment to feel much safer with their purchases, we
also make a summary of the most where consumers prefer to shop.
 1. Why shop by what means?
In the past, people used to have to go to stores to compare prices and clip paper
coupons to get good deals. Now, technology allows us to shop from home, but
we still have to shop around, read reviews and review the terms of offers.

Online shopping: Popular

• Amazon Mexico

It attracts a multitude of consumers with its multiple programs and promotions.

These include Amazon Prime and Amazon Cash, which were very well received
by Mexican customers.

• Walmart Mexico

It is the largest division of the U.S. retail giant. It has around 2,600 stores in the
country, which are divided into 287 Walmart Supercenters, 164 Sam's Club
stores, 95 express formats and 2,088 Bodega Aurrerá.

• Liverpool

This company, whose full name is El Puerto de Liverpool, but is known only as
Liverpool, is a retailer with the largest chain of department stores in Mexico.

• Coppel

It is one of the 100 largest in Mexico, with sales greater than Sears, El Palacio de
Hierro and Famsa. Its sales model is based on the granting of credit for which
they ask few requirements and complement the experience with free deliveries in
some of its products, pickup, warranties of up to 2 years and a rewards program.

• Shein Mexico

The popular Chinese retailer of 'lowcost' fashion that sells its products only online:
Shein is positioned in the fifth place of popular eCommerce in our country, in
addition to its shopping app is the most downloaded by Mexicans.

Since its arrival in Mexico, Shein has been attracting customers all year round,
thanks to its focus on women's clothing at very affordable prices and items for
men, boys, accessories, shoes, bags and other fashion items.
 • Homedepot Mexico

Offers all the products needed for home improvement, hardware, do-it-yourself
and building materials. You can browse their online catalog and purchase their
extensive variety of products for home improvement, appliances, bathrooms,
kitchen, hardware, garden, cleaning, construction materials, paints, flooring,
lighting, among others.

• Apple Inc. USA

It is one of the most recognized American companies today which designs and
produces electronic equipment, software and online services.

In the Apple online store users can find the variety of equipment they offer
including Mac, Ipad, Iphone, Watch, TV and music accessories. And from time to
time they activate promotions so that qualified buyers of the store receive
promotional discounts for some equipment.

• Amazon USA

Apart from its version for Mexico, the official U.S. site of this e-commerce
company is also ranked eighth in this top most popular eCommerce in Mexico.

Amazon is known as one of the first major companies to sell goods over the
Internet and with its popular slogan from A to Z, invites you to discover in its global
marketplace.

• Sams club

Wholesale stores are backed by Walmart and operate through a price club that
customers become members of.

• Elektra

It is a department store that offers various products covering different categories

such as electronics, computers, white goods, furniture, appliances, clothing,
home, among others. This site is very well valued by its users for the wide variety
it offers and of course has its website, which was also opened in the United
States, where they offer much of its catalog.
 Others
1. Grainger México 21. Librerías Gandhi
2. Costco de México 22. Innova Sport
3. Sears México 23. Cyberpuerta
4. El Palacio de Hierro 24. Electrónica Steren
5. Bodega Aurrerá 25. Cuidado con el Perro
6. Nike Inc 26. Bershka BSK
7. Best Buy Stores México 27. Samsung Electronics
8. Privalia 28. Romwe
9. Adida México 29. Huawei Device Co.
10. Suburbia 30. PC Online
11. Sanborns 31. Pull & Bear
12. Superama 32. Under Armour México
13. Andrea 33. Motorola México
14. Price Shoes 34. Lovely Wholesale
15. Zara, Inc 35. Lenovo
16. Famsa 36. El Corte Inglés
17. Dell, Inc. 37. Sephora México
18. Claroshop México 38. Osom
19. HP, Inc. 39. Stradivarius
20. Farmacia San Pablo 40. Netshoes
 2. Statistically, what are consumers looking for when
buying online?
This is revealed by a study published in Get Elastic, a company that provides
solutions in electronic commerce.

The survey points out the things that Internet users expect to find in a good online
store.

• Price and shipping method (95.5%)

Every person who enters a buying and selling site does so with the aim of
acquiring a product, so the least he expects is that both the price and the shipping
method appear clearly established.

• Be credible and safe (76.5%)

No one likes paying for something they'll never get. That is why the credibility that
you can deliver to potential customers is important.

• A photo of the product on the main page (70.8%)

Everyone wants to know what they're buying, so they don't have any nasty
surprises once the product ships.

• That it be visually aesthetic (66.7%)

An important element within virtual commerce; feel that a site is capable of

attracting us not only for its products and prices, but also for its aesthetics.

• Search function (48.2%)

Having a search function makes the buying process easier. This explains the
percentage of people who pay attention to this item.

• Privacy Policy (45.5%)

People are very reluctant to give up their data and they have every reason to be
with the little security that exists on the network. Therefore, when they deliver
information, they expect it to be kept under privacy standards.

• Customer testimonials and possibility of comments (40.9%)

Satisfied customer experiences are proof of the quality of the service or products
the site delivers.

• Internet customer service (online chat) (32.5%)

People should feel that behind the page there are people who constantly care
about keeping their customers happy.

• Links to social networks like Facebook or Twitter (22.7%)

Today more than ever it becomes necessary, both to advertise products and to
get closer to customers.

Web shops and their offers

Sample websites and free trials

• These are the best free sample pages to search for what you need:
• Trnd.es works mainly with major brands in the field of beauty, hygiene and
food.
• TheInsidersnet.com works globally, so when you register you must choose
Spain as the region. This is one of the few where you will find computer
technology and consumables.
• Kuvut.com. The former testamus works mainly in food and personal
hygiene with brands such as Knorr, Danone or Gliss, among others.
• Youzz.net Another page that focuses on beauty products.
• Bopki.com Only women can participate in this free trial page.
 Websites with discount coupons

We are mainly talking about coupons for purchases in supermarkets and some
specific products such as glasses, for example. They are the following:

• Urbancheck. In addition to leisure coupons, you will also find discount

coupons in supermarkets.
• Opportunist. It has offers in supermarkets and stores in general.
• Groupon. It also includes coupons and discount offers on clothing, jewelry,
food and even household items.
• Giftsandsamplesgratis.com also includes contests and free samples within
its offer.
• Codes-discount.com. One of the most complete to lose yourself looking
for coupons for what you need, even in large online stores such as
Bangood or Gearbes.
• Savvy. In addition to supermarket discount coupons, this website also
includes a section with free products and samples, as well as savings tips.
• Discounts.abc.es The discount coupon page of the newspaper ABC works
mainly with big brands and with some coupon platforms such as Groupon.
• Discounts.elpais.com El País also has its page with coupons and discount
codes for major brands such as Lenovo or Nike.

Websites and applications of offers and promotions

The largest ones mix the most varied offers, although there are also some
specialized ones. These are the most interesting:

• Nolodejesescapar.com Collect coupons and discounts. His focus is

technology and electronics. It even has a specific section for the Chinese
brand Xiaomi.
• Ofertitias.es: On this page you will find specific offers of bargains on
Amazon, on ebay Spain and in physical stores such as El Corte Inglés. It
also has a WhatsApp group to make monitoring easier.
• Soydechollos.com: Gathers offers of all kinds on websites such as
Aliexpress, Amazon and stores such as Mediamarkt.
 • Notengosuelto.com: Its advantage over the rest is the Express Viewer,
with which you can see all the offers very quickly.
• Chollazos.es: Here you will find everything and a specific section for offers
related to pets.
• Chollometro.com: One of the ones that has grown the most, in which the
users themselves share the offers they find online.

Once it is known that the user can buy their products in digital environments,
they must investigate what is driving them to make electronic purchases.

Let's not confuse that the determining element when carrying out a transaction in
a digital medium is focused on the product that you offer. It goes much further.
The economic reasons, the payment and after-sales strategy or how shipments
are made are, among others, some of the factors that influence the online
purchase decision. As shown in the graph above, 4 main reasons can be
identified that lead to online shopping

Economic reasons.
Comfort / Circumstantial.
Confidence / Recommendation.
Only alternative.
 In short, the user's shopping experience largely determines the success or
failure of e-commerce. But you can always improve a website and draw the
attention of customers to buy the products.

The customer prefers the brand or company because it is easier and more
accessible for him, they evaluate your products to match their requirements.
However, customers commit to buy your product, by doing so customers decide
how they feel about your purchase.

Buying online allows you to make comparisons and investigate the prices of the
same product in different stores. So, you could save money. In addition, e-
commerce gives you the possibility to share information and reviews with other
buyers who have first-hand experience with a product or seller. In 2020, it was
estimated that more than 39% of the Mexican population purchased goods or
services online. Only three years earlier, in 2017, the percentage of digital buyers
in the North American country did not exceed 30%.

The medium that allows a person to communicate with a machine is known as a

user interface. The interface, in this case, is made up of the points of contact
between a user and the equipment.
 CONCLUSIONS
As we well know, electronic commerce has a great presence in the world market,
and thanks to this, goods and services are provided to consumers. So we can
say that when buying a product online, consumers adopt a responsible posture
as they look for the best options to obtain their products.

For example, in an online purchase, they are based a lot on the prices and
prestige of the web page where they are purchasing their product, in the same
way, they are based a lot on the comments that the same people provide to the
page since this gives them more confidence when buying or they choose to look
for other alternatives if the comments are very negative.

The image and design on the website are very important as it attracts the
attention of consumers.
 REFERENCES

R. (2011, 27 enero). ¿Qué buscamos en una tienda online? El blog de redtienda.

Recuperado 25 de junio de 2022, de https://www.redtienda.com/blog/buscamos-

tienda-online/

P. (2020b, octubre 2). Páginas web con ofertas y promociones que no deberías perderte.

Preahorro. Recuperado 25 de junio de 2022, de https://preahorro.com/como-

ahorrar/paginas-web-con-ofertas-y-promociones-que-no-deberias-perderte/

Ramos, M. (17 de Noviembre de 2021). M4C ACADEMY. Obtenido de Top 50: los
eCommerce más populares en México:
https://marketing4ecommerce.mx/ecommerces-mas-populares-en-mexico/