INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Executive Post Graduate Program in Management

END-TERM EXAMINATION

Course Title International Business

Instructor Prof Nycil George
Duration 3 hours
Maximum Marks 50
Year and Batch 2021-22; EPGP-13
Quarter -

Instructions

a. This is an Open-book exam. However, you are not expected to refer any materials other
than course materials, class notes and the case itself.
b. All questions are compulsory.
c. This question paper contains 2 (two) pages and 4 (four) questions.
d. Answer the questions in the context of the given case (Title: AMAZON GOES GLOBAL
2020)
e. In case of any missing information, make suitable assumptions, and clearly state the same.
f. If you refer to any information outside the material provided in the course pack, ensure
that you cite the references using footnotes or endnotes
g. Map your answers to concepts and frameworks wherever relevant; but don’t force fit.
h. Please write your name and roll number in the first page of the answer sheet.
i. All answers sheets will be checked for plagiarism and similarity. Grades will be deducted
for high plagiarism and/or similarity scores following an increasing non-linear scale.
j. The answers should be limited to the word limits mentioned alongside each question.
Please note that these are upper limits.

1
 Case: AMAZON GOES GLOBAL 2020

Questions

1. Why did Amazon initially consider international expansion? Is international expansion a key
success factor in Amazon’s industry? [1200 words] (10 + 10 = 20 marks)

2. Was there any pattern across Amazon’s international entries [800 words] (10 marks)

3. Evaluate the foreign entry location strategies? Did these strategies make sense with the location
choices [1000 words] (10 marks)

4. Given Amazon’s overall performance, company’s vision and mission and the outbreak of
COVID-19 , should Amazon continue global expansion into new market. What should Amazon
do with its less successful international operations? [1000 words]
(10 marks)