HOW DOES SOCIAL MEDIA AFFECT OUR LEADERSHIP

Leaders’ behavior and the styles of their management largely depend not only on
their personal qualities but also some external factors. In particular, the
emergence of the new means of replenishing experience and training individual
skills determines the necessity to use all possible conditions for self-development
and the realization of professional goals. Social media is one of the areas that
influence leadership and managers’ behavior. The principles of interaction that
are promoted on the Internet imply adaptation to the modern norms of business
interaction. As a result, the new types of leadership are designed,
An opportunity to explore all the modern leadership approaches is one of the
options that contemporary social media provide. According to Song et al.,
Interpersonal interactions on the Internet serve as a driver for personal growth
and a factor determining the success of a certain control principle (17). 
Since leadership is rather a flexible variable, constant changes in market factors,
the specifics of personnel training, and other aspects determine the emergence
of new trends in management approaches. For instance, Madestam and
Falkman give an example of political leaders and note that the representatives of
this field utilize online media actively to monitor any fluctuations in public opinions
(314). 

The role of social media in influencing leadership and its manifestations in

modern conditions is observed in such aspects as the variety of resources,
constantly changing trends, and the availability of discussions. Managing
employees are forced to take into account the opinions that online users offer. As
a result, the development of technologies in the Internet environment is the
driving force of professional leadership development and adequate training.