IBM Watson

AI for Smarter Business

—
Katie Keating
Director, Watson Leadership Marketing
katie.keating@us.ibm.com

Vladimir Stojanovski
Sales Enablement Leader
vstojano@us.ibm.com
 Drivers of AI
Recent events adoption

prove that 46%

Organizational
transformation
AI isn’t just
More accessible
a priority – 46% technology

it’s a necessity Global

43% pandemic
AI is critical for business resilience and growth

Predict and respond to market changes with real-time intelligence

Fast organizations outperform others on innovation by 4.8x and growth by 3x

Fuel automation of business and IT processes

Enterprises spend over 120 billion hours a year on low-value work

Drive digital transformation across the organization

The Pandemic is speeding up digital reinvention by 5.3 years
IBM Watson / July 14 / © 2020 IBM Corporation

The four critical ingredients to operationalizing AI

AI must understand the

language of your business
AI must accelerate
automation and outcomes
Unlock deeper intelligence
Optimize workflows and
enhance experiences

AI must advance trust from AI should work anywhere

principle to practice with hybrid cloud

Build confidence in AI-led Achieve agility and scale

decisions and results

Hybrid cloud platform

 COVID-19
Vaccine Rollout
• Handling 10x spike in call volume
CVS Health • Deflecting millions of live agent calls
• Deployed in 4 weeks
• Adjusting to frequent changes
in government guidance
 60%
of calls deflect to an
immediate answer
vs. a human

1/3
lower cost
per inquiry
3 in 4 companies are
165% 40%
ramping up their higher results in greater employee
growth and revenue productivity
AI investments

40% 6x 6x 50%
reduction in faster response faster response reduction in
administrative time to IT incidents time to IT incidents operational costs
workload
However, many will face challenges
that hinder the full potential of AI

Data and Security and Strategy and

Infrastructure Trust Skills
• 90% of data is • Security and compliance • 75% believe they risk going
inaccessible, untrusted risks rank as top challenge out of business in 5 years
or unanalyzed for AI initiatives unless they scale AI

• 94% of organizations • 78% say it is critical they • Skills gap is a significant

use multiple clouds can trust AI output as fair, roadblock to broad AI
and data platforms safe and reliable deployment
 Without
Royal Bank ofan AI and
Scotland originhybrid
story cloud strategy…

of businesses will fail

at digital transformation

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The dominant use cases for AI for business
planning to deploy
w ithin 2 years Watson deployments

Customer
41% CVS Health
service

Financial
40%
planning

Employee
38%
experience

Regulatory
compliance 38%

IT Operations 36%
 Watson puts AI to work anywhere at
Watson is AI scale, enabling more intelligent and
trusted workflows that propel

for smarter smarter business.

business Built on language, automation, and trust,

Watson is underpinned by a hybrid cloud
platform that allows your AI to work
anywhere and integrate everywhere.

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IBM Watson / July 14 / © 2020 IBM Corporation
Operationalize AI to optimize outcomes across
your business and transform how work gets done

Watson understands the

language of your business
Watson accelerates
automation and outcomes
Unlock deeper intelligence
Optimize workflows and
enhance experiences

Watson advances trust from Watson works anywhere

principle to practice with hybrid cloud

Build confidence in AI-led Achieve agility and scale

decisions and results

Hybrid cloud platform

 Watson understands the Language

language of your business

The way that businesses interact is through
language. Being able to extract insight and
look at patterns, create summaries from this Trust Automation

unstructured data is critical for every business

to unlock deeper intelligence.
Anywhere Hy brid cloud platf orm

Client stories Accolades & stats

HSBC: drove over $250M in sales in only a few months, and • Watson Discovery was named the winner for AIconics
the index continues to beat its benchmark by a significant margin “Best Innovation in NLP” in 2019.

EY: transformed M&A due diligence, helping deal makers make
informed decisions on value opportunities to gain an edge in
competitive deal processes
Peninsula Regional Medical Center: saved clinicians time by delivering
pharmacologic insights in less than one minute 73% of the time
→ Link to stories
• Watson Assistant was named a leader in G2 Crowd’s Best Bot
Platforms Software in 2020.
• Advanced sentiment analysis and summarization tools from
IBM Research’s Project Debater are integrated into Watson,
enabling businesses to capture, analyze and understand more
from human language with increasing speed and accuracy.

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 Watson accelerates automation Language

and outcomes
AI and Automation will fuel the future
of work, optimizing workflows and enhancing
experiences to drive greater business impact. Trust Automation

Anywhere Hy brid cloud platf orm

Client stories Accolades & stats

Legalmation: created drafts that previously took hours in two minutes
or less, and drove 80% cost savings and more accurate, higher-quality
response documents
Greenworks: saved the company 40% in IT costs and reduced
160 hours of manual data entry weekly
Wunderman Thompson: significantly improved customer model
outcomes, raising efficacy rates with an average change from 0.56%
to 1.44%, a boost of more than 150%
• Watson speeds time to value of almost any AI model with
a projected ROI of 459% over 3 years.
• IBM Cloud Pak for Watson AIOps can lead to 25% more initiatives
completed and 50% less labor cost.
• Watson Assistant delivers a 337% ROI and payback in less than
6 months. During the first months of COVID-19, Watson Assistant
handled 70% of thousands of daily conversations without human
intervention, saving 100 hours per agent for one government client.

→ Link to stories
 Watson advances trust
from principle to practice
Humans must trust predictive recommendations
and outcomes. AI for business is only as good as
how trusted it is.
Client stories
Highmark Health: reduced AI development and deployment lifecycle from
12 months to 6 weeks, ensured trusted claims data, and enabled
monitoring of insights for bias, trust and transparency
KPMG AI in Control: gives their customers the ability to continuously
evaluate their machine learning and AI algorithms, models and data for
greater confidence in the outcomes
GM: manages risk more effectively and efficiently across its global
operations with more rapid analytics, increased consistency and
decreased costs by consolidating four systems to one
→ Link to stories
Language
Trust Automation
Anywhere Hy brid cloud platf orm
Accolades & stats
• AI FactSheets from IBM Research will be incorporated into
Watson throughout 2021. It is designed to increase transparency
and improve governance by providing important characteristics
to better understand how AI models or services are created.
• IBM donated our AI Fairness 360 Trusted toolkit to the
Linux Foundation and will open source our approach to AI ethics
through the World Economic Forum-initiated Global AI Action Alliance,
driving responsible AI worldwide.
• Watson OpenScale was awarded the 451 Firestarter Award for
innovation in 2019 for making AI outcomes fair and explainable.
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 Watson works anywhere Language

with hybrid cloud

IT will become more decentralized, open and secure.
It is important that AI is able to successfully adapt
and operate in this environment. A hybrid cloud Trust Automation

approach provides the agility and scale.

Anywhere Hy brid cloud platf orm

Client stories Accolades & stats

US Open: provided the operational agility and flexibility required to handle • Only 20% of value is captured from traditional cloud approaches;
the variety of different workloads across public and private clouds and the remaining 80% requires a hybrid cloud approach. Watson with
enabled seamless, hyper-personalized fan experiences a hybrid cloud approach can deliver 2.5 times more value.

→ Link to stories • IBM Cloud Pak for Data reduces infrastructure management effort
65% to 85%, reduces ETL requests from 25% to 65%, and adds data
science, ML and AI benefits totaling $1.2 million to $3.4 million.

• Watson is used in more than 50 ISV applications, and 11 of the top

14 systems integrators have built applications embedding Watson,
with 22 in-market.

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Accuracy alone
is no longer
enough.
Trustworthy
AI is crucial.
 Unlock
Royal the
Bank of intelligence
Scotland of Watson
origin story
with the agility of hybrid cloud

Automate
at scale

Predict Secure
outcomes everything

Modernize
with ease

Hybrid cloud platform

 Through
Royal Bank of IBM hybrid
Scotland cloud
software,
origin story
smarter businesses are emerging

200% better predictive 90% of customer inquiries 40% calls are now automated
customer model outcomes now AI automated driving 20% NPS improvement

Major Japanese
Auto Company
90% prediction of faults w ith
no false positives; 300% reduction in
saved 1.5 hours per fault false positive threat alerts

50% shorter time-to-market

for personalized campaigns
100K annual inquires closed by 200M suspicious security events
using NLP to analyze disparate identified and protected against
data sources Hybrid cloud platform
 IBM uniquely delivers AI for business capabilities
on a true hybrid cloud platform

The average
company draws • Bring the AI to your data • Virtualizes and orchestrates
data and apps on any cloud
data from up to • Certified and optimized to
run on Red Hat OpenShift • Delivers repeatability and
1,000 sources • Built on open standards
agility with containerization
• Eases management,
• Securely works in any
or more. environment
integration and adaptability
without a major restructure
of your infrastructure

Source: IDG and Matillion Market Pulse Survey

Put the #1 AI for business to work for you

Market leader in AI by IDC’s AI Market for 2020,

#1 with over 40,000 engagements in 20 industries
IBM is the only vendor in all 33 recent Gartner
Magic Quadrants and Forrester Waves to be
#1 highlighted for capabilities that cover the full
spectrum of AI adoption
IBM inventors have consistently led the pack
#1 in granted AI patents, receiving more than
2,300 AI patents in 2020
$240M
10-year commitment to AI research through
the MIT-IBM Watson AI Lab, founded in 2017
as a true industrial-academic collaboration
51%
Watson ecosystem growth in 2020 through
partners such as Gainsight, Medallia,
Veritas, Lexis Nexis, Teladoc and Ogilvy
 IBM’s AI leadership from Forrester
Forrester Wave™ and Forrester New Wave™ Leaders
IBM Watson Studio: IBM Watson IBM Cloud Pak IBM Watson Discovery: IBM Watson Discovery:
Multimodal Predictive Knowledge Catalog: for Data: AI-Based Text AI-Based Text
Analytics and Machine Learning Enterprise Data Fabric Analytics Platforms Analytics Platforms
Machine Learning Solutions Data Catalogs (People Focused) (Document Focused)

IBM #1 in Industry Reddot

AI Centric Applications Awards Design Awards
Market Share

The Forrester Wave™ and Forrester New Wave™ are copyrighted by Forrester Research, Inc. Forrester, Forrester Wave ™, and Forrester New Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave ™ and Forrester New Wave™ are graphical representations of Forrester's call on a market. Forrester Wave ™ is
plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, pr oduc t, or s erv ic e depic ted in the Forres ter Wav e™ or the Forrester New Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
 IBM Watson Products
Prebuilt Watson applications, tools and runtimes to build, run and manage AI models. View the full Watson product catalog here.

IBM Watson® Natural

IBM Watson® IBM Watson® Language IBM Watson® Speech IBM Watson® Text to IBM Watson®
Assistant Discovery Understanding to Text Speech Knowledge Studio

Deliver fast, accurate
information across any
channel at the scale you
and your customers need
Surface answers and The natural language Transform voice into w ritten Convert w ritten text into Teach IBM Watson the
insights from complex processing (NLP) service text w ith pow erful machine natural-sounding audio in language of your domain
enterprise data w ith for advanced text analytics learning technology a variety of languages
AI-pow ered search and voices
and text analytics

IBM Watson®
IBM Watson® IBM Watson® Natural IBM Watson® IBM Watson® Health Advertising Weather
Language Translator Language Classifier Knowledge Catalog IBM Watson® Studio Citizen Engagement Targeting

Dynamically translate new s, Text classification Activate business-ready Build, run and manage AI Provide personalized, Combine w eather’s ability to
patents, or conversational made easy data for AI and analytics with models anyw here using citizen-centric digital drive emotion and action
document intelligent cataloging open source code or services that connect w ith AI to model
visual modeling people to services and train algorithms
Operationalize AI and transform how work gets done
with IBM Watson

www.ibm.com/watson

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