ASSIGNMENT-I- MARKETING MANAGEMENT

Instructions:
• You need to create a journal of marketing
• It should be self-typed document and not Ctrl C & Ctrl V
• You need to write about the conceptual term in a brief
• Conceptual clarity is must
• You may use flowchart or figures for the same
• A title page of Journal of Marketing should be created along with the logo of
NBS, your name, document title- Journal of Marketing, Font style: Times New
Roman, Font size: 12, Line spacing:1.5, Aligned justified, Margin (Normal, I.e.
top, left, bottom and right: 1”) and document type should be in pdf format
Terms to be included in the Journal of Marketing
• Definition of Marketing
• Core concepts
• Orientation of Marketing (Production concept, product concept, selling
concept, marketing concept and holistic marketing concept)
• The 4 Ps of marketing
• The value chain
• What is Marketing Plan?
• Macro environment
• Customer value and customer perceived value
• Customer relationship
• Consumer Behavior
• Elements of consumer decision making process
• Business markets and consumer markets
• Customer and consumer
• Segmentation, Targeting and Positioning
• Bases of segmentation (Only names)
• Competitive strategies
• Product life cycle
• Product mix
• Product classifications
• Product line and decisions
• Packaging, labeling and warranties
• New product development meaning along with stages (Only name of the
stages)
• Brand equity
• Branding and co-branding
• Brand extensions
• Definition of services
• Service characteristics (Only names)
• Price adaptation and strategies
• Marketing channels
• IMC
• 5 M’s
• Sales promotion and tools (Only names)
• Public Relations
• Direct Marketing
• Word of mouth
• Opinion leaders
• Interactive Marketing
• Personal selling and process (Only headings)
• Backward, forward and horizontal integration
• Downsizing
• Marketing intelligence system
• Marketing Metrics
• Sales Quota
• Market potential
• Value proposition
• Customer delight and satisfaction
• Customer life time value
• CRM
• Reference group, membership group, dissociative groups, Aspirational
groups