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The challenge and Opportunities of the Automobile Supply Chains in China in the Era of
Digitalization.
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Table of Contents
Introduction...............................................................................................................................................3
Research Background...........................................................................................................................3
Research Question.................................................................................................................................5
Research Implementation Summary........................................................................................................5
Methodology..........................................................................................................................................5
Thesis Structure.....................................................................................................................................6
CHAPTER 2..............................................................................................................................................6
LITERATURE REVIEW.....................................................................................................................6
The challenges in automotive supply chain in the digitalization era..................................................6
Automotive production networks, European industrial peripheries and Industry 4.0..............................8
The “Neo-Fordist” car industry under stress: Late revenge of “Wintelism?”..................................9
Digitalization in the automotive value chain......................................................................................11
The era of new energy vehicles...........................................................................................................12
CHAPTER 3............................................................................................................................................16
METHODOLOGY..................................................................................................................................16
Research Design...................................................................................................................................16
Data sources.........................................................................................................................................17
Empirical Approach............................................................................................................................17
Definition of the variables.......................................................................................................................18
Innovation measurement.....................................................................................................................18
Trade policies and uncertainties are being measured.......................................................................18
Control variable...................................................................................................................................18
Data collection......................................................................................................................................19
Primary data........................................................................................................................................19
Secondary Data....................................................................................................................................19
CHAPTER FOUR...................................................................................................................................19
Results..................................................................................................................................................19
Analysis....................................................................................................................................................21
Conclusions and Discussion................................................................................................................22
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Recommendations................................................................................................................................24
References................................................................................................................................................25
Introduction
Research Background
The automobile is among the most successful manufactured products in the past century,
automobile is believed to be among the fastest mode of traveling, flexible, comfortable and
affordable transport mode and it has become the status symbol or the way that individuals uses to
reflect their identity. Automobile are very important and will continue to be for the smooth
operation of various industries, societies and sectors in the global economy. Automotive industry
is among the major economic force in various economies. Automotive industry begun in
Germany and France, before coming to North America during the mass production era and it
developed the Japan and Korea Republic. In the recent years, China has emerged as the global
leader in the automotive industry especially with the advancement in the electric vehicle
technology, features, volumes of vehicle, sales choice and trade and the contribution to the
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automotive sector and the GDP have grown tremendously in history. The growth of the
automotive industry is intertwined with the mass production and consumption which is
synonymous with the twentieth century. The automotive industry is making substantial
contribution to the global economy and to the global growth and development (Brewer et al.,
2006). In 2018 the trade in Motor vehicles alone reached US$1.5 trillion which was much more
than the trade in the oil, coal, gas and other communication products. Automotive industry is
very capital intensive, it drives innovation and also generates billions of dollars from the
investments and in terms of livelihoods and jobs it creates. Automotive industry has been the
leader for the research and development in the manufacturing. The industry constantly invests in
the development of the greener and safer vehicles which are produced through the new
Through the digital technology, individuals have significantly altered their interaction with the
surroundings. The technological novelties and the personal gadgets like mobile devices, personal
computers, advanced TV units, drones and the self-driving cars among other wearable devices
have altered how the society access and exchange such information.
In the last three decades, the technological advancements in the information and communication
technology (ICT) through supporting advancement of the digital platforms and market. The
digital transformation has had significant impact on the manner in which services, goods and
information are bought sold and even exchanged in the market (Graue et al., 2004). There is
more cross border trade which is taking place in the form of the digital nature. That trend has the
possibilities to continue into the future. The qualitative analysis is very important in identifying
mechanism through which the new technologies and digitalization is capable of transforming
business and affect international trade. This research complements the qualitative analysis
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through the quantitative estimation concerning the changes in size and patterns of the
international trade through the use of WTO which the model for the global trade (Ambrosino et
al., 2008). The global uncertainties such as the COVID-19 pandemic, the price wars are resulting
in the new technical and operational challenges and opportunities for the automotive sector. The
automotive players have adopted the digital technologies across their procedures starting from
the product design, procurement, supply chain, production even to the sales and marketing.
Various automotive firms in China and other regions of the world already have established an
enhanced digital capability via re-organization, creation of the digitalization business units and
the task forces, other companies are also creating partnerships, acquisition and forming joint
Research Question
What are the challenges in automotive supply chain in the digitalization era?
What is the motivating factor for automotive company to invest in the digitalization?
China is one of the countries in the Asian continent, the country is popular with mass production
of automobile spare parts and there are other auto-manufacturing company. The digital
innovation is transforming the global economy. The decline in the search of information costs,
emergence of the new set of players, rapid growth of the new products which results from the
digital technology that boosts the global trade inflow, while also threatening security and privacy
Methodology
Phase 1: application of the online national questionnaires developed to evaluate the attribute
“care coordination,” and the variables which might influence such variable.
Phase 2: Case studies in the each of the selected region will be selected to deepen the successful
analysis from the primary to the secondary care and back in every area.
Thesis Structure
The structure of thesis will follow introduction; which contains the background information
about the topic, research objectives and the research questions. Chapter 2 will be literature
review, which mainly seeks to answer the research objectives. Chapter 3 will be the methodology
which comprises of data collection method, and data analysis. Chapter 4 will be the research
findings and discussion, while Chapter 5 will be the conclusion and recommendations.
CHAPTER 2
LITERATURE REVIEW
Innovation technology has considerable capabilities for boosting the countries potential
especially for the developing countries. In the last three decades, there has been a rampant
development in the communication and information technology (ICT), through supporting the
advancements of the digital platforms and markets, these have substantially impacted the manner
in which services and information are sold, bought, and exchanged (Bechtsis et al., 2017). There
are more cross border transactions that are taking place in the form of the digital transactions,
and such trend is likely to increase into the future. Qualitative analysis is very useful when
identifying the techniques by which these new technologies and the digitalization can influence
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the international trade. In this section we shall analyze some of the challenges and opportunities
This section discusses the digital transformation that represents the dual challenge associated
with the digitalization of the automotive industry. Firstly, the location of production experiences
a fundamental challenge as far as their key role in the production network is concerned. The
increased automation might undermine the competitive advantage in relation to the lower cost of
labor and even more flexible arrangements in the labor markets. The new technology might
replace the tasks that are knowledge intensive which is usually undertaken only by engineers in
the production location resulting in the effective and downgrading of the manufacturing unit
positions in the value chain (Schniederjans et al., 2020). Similarly, the digital technologies might
support decentralization of activities across the production network, which will allow the
upgrade of the production sites via the advanced manufacturing technology. Secondly, there are
jobs challenge, it has been noticed that those countries that specialized in production are very
vulnerable to the job displacement impacts associated with the new technologies since most of
the tasks that they have specialized on can be automated through digitalization. The emergence
of the new technology also changes the nature of work in production. That entails the changes in
the nature and quality of skills that is required from the employees and the level of autonomy
that the workers exhibit while conducting the tasks, and the intensity of work. The digitalization
in the production is usually related to the Industry 4.0 technologies. They combine the data
analytics, production machinery and Internet of Things into the cyber-physical systems. The list
of the technologies related to the industry 4.0 comprises of the industrial sensors, collaborative
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robots, (cobots), machine learning, predictive analytics, autonomous in plant logistics, simulation
The automotive industry in China is characterized through the division of labor which is
organized through few multinational companies (MNCs), that exists between the headquarters
locations whereby the production is collocated with the technology and the business
development among other intangible activities (Kumar 2021). The challenges that are present in
the automotive sector are addressed via the case studies concerning the automotive sector in
Europe.
The production networks in the automotive sector are characterized through the hierarchical
structure whereby the multinational company are playing a vital role. Some of the of the OEMs
like the Volkswagen Group and the PSA Group, developing the final products, assembly
vehicles and organizing the supplier relationships in the production network. The auto-
manufacturers are currently depending on small number of supplier companies which dominate
the tier 1 supply operations by which they have forged close ties based on the interdependence
(Makris et al., 2019). They are sharing some of the research and development functions and are
also closely linked through lean production and just in time model. There is complicated
geography whereby the business relationships are span the world. While the distinct regional
division of labor has also emerged in the regions such as Europe. Within such regions, there are
hierarchy that exists between the main locations whereby the headquarters of the MNCs are
situated together with the peripheral locations (Queiroz et al., 2019). The digitalization together
with the rapid emergence of the new-energy vehicles together with the mobility systems are
driving the massive restructuring of the production models as well as the value chain in the world
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automotive sector. The underlying alterations in the base technologies of propulsion, driving and
control of cars and the traffic constitute comprises of potentially disruptive innovations which
the automotive sector has not perceived in the past decades (Dutta et al., 2020) There is a
continuing structural overcapacity in the automotive sector, the frequent breakdown for the
vehicle traffic, and the related ecological crisis in the megacities across the world.
China has been the center for the automotive transformation, the extraordinary build-up of the
state of the art in the car production capacity in the past years has enabled China to become the
leading production automotive production site and market for automobile across the globe. From
the early 2000s, the rampant growth of the automobile production and the consumption of the
Chinese has offered a safety valve for the structural overproduction in the global automobile
sector, however, it has also brought its own fair share of social and environmental problems to
the country (Tziantopoulos et al., 2019). The Chinese government had recently initiated some set
of policies that rapidly create the modern age automobiles together with the new system
mobility. The main objective is for leapfrogging the technologies in the industrialized countries,
The present changes in the automobile sector does not merely present the new technological
innovation strategies, together with the corporate structures which were initiated under the
Fordist model of the mass production in 1920s and it was revised during the lean production era
in the 1980s and 1990s (Saengchai & Jermsittiparsert, 2019). The emerging alterations are
restructuring resulted in the reversal of the value chains, and production model like the
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information technology (IT) and the electronics. Similar to those old days, the current alterations
in the automobile industry is presenting the changes in the international division of labor and
shaping the global production networks. The automobile sector has usually been considered to be
the paradigmatic sample for the “Fordist” mass production, and consumption, which is controlled
through a strong bargaining relation that exists between the trade unions and the employers. In
the 1970s during the global economic crisis, automotive sector has been crucial and at the center
of the restructuring the production models via the lean production together with modularization
(Schniederjans et al., 2020). Such restructuring has resulted in a refurbished model of the
automobile consumption with better varieties of the models, the market segmentation and
differentiations with even shorter model cycles. The accumulation regime constantly rely on the
private car ownership as the main norm in the consumptions of the households. That has pushed
for the mass production as well as the concentration of capital in the automotive sector to a larger
dimension with limited flexible specialization as the alternative pathway for the capitalist growth
and production.
The technological change trends brought about the following sets of disruptive factors which are
New energy vehicles (NEW): Electrification of the automobile is big promise to resolve a major
environmental issue of the car centered mobility, which is the carbon emission (Yadav et al.,
2020). It is therefore, provides the lifeline for the survival of the newly established growth model
of the automobile sector, however, it renders most of the skills and know-how obsolete which
radically reduces the labor aspect in the car manufacturing by almost 50% as per the estimation.
Digitalization also brings about the new players from the new-energy components, those that
Digital driving and the control systems: The digitalization of the driving brings even bigger
players from the IT sector, their innovative models and the market control among the financial
power, which entails the venture capital (Queiroz et al., 2019). Such advancement challenges the
old-style innovation cycles of the automotive sector and it implies a strong shift in the market
control from the brand name productions to the providers of the vital digital driving system
components and other related partners in the artificial intelligence and the big data.
Mobility network: digital mobility acts as the main driver that breaks up the model of the
individual or private ownership as the dominant consumption norm. It helps in shifting the
innovation centers downstream to the network which helps in the sharing of the used cars that are
Apart from the rapid technological advancements in the core automotive production,
digitalization is set to bring revolution in the whole automotive supply chain in China. The
interconnected supply chains are improving the end to end management of the production
procedures and reducing the costs and the lead time through the increase of the supply chain
transparency via partner system integrations, and the advanced analytics of the data, and also
increasing the process efficiency in the value chain from the design to production and
distribution (Agrawal & Narain, 2018). Digitalization further alters the automotive value chain
by the predictive vehicle maintenance. In the in-vehicle diagnostic systems, the smart
components together with the ubiquitous connectivity will help in alerting drivers whether there
Dementiev (2021) writes that the transition to various digital technologies are related with
increase in the requirements of consumers in the market which is saturated. The impact of this
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technologies on configuration of the chains of value and on the special locations of the links of
production for the chains. An analysis based on the approach of the exact situations in the
individuals industries which are used to identify changes which are being studied. The
researchers show that the popular concepts of smiling curves which characterize the distribution
of values which are added between the participants chain and strive to possess their
competencies that are common for the chains. The risks experienced within the value chain in a
downturn within the global economies and measures to enhance sustainability of the chains
Wang et al., (2021) write that from the perspective of the prices of crude oil, the wittings
investigate the impacts of other new energy vehicles on the quality of air through the application
of parameters that vary the stochastic volatility vector auto regression approach. The NEV
benefits from all the adjustments that are continuous and the improvements in standards by the
Chinese government. The share of new energy vehicles within the market has been improving
continuously. The empirical outcomes show that the increments in vehicle fuel efficiency lower
the PM2-5 emissions, which is consistent with the environment and energy theoretical
approaches and their replacement of traditional energy with newer sources of energy, which is
helpful for controlling pollution in the environment. The prices of oil have a direct negative
effect on the concentration of PM2-5 in the environment and the influence of new energy
vehicles on the quality of air, which is also regulated by changes in the prices of oil. A higher
price of oil results in an increase in the driving costs and the number of consumers who are
highly inclined to purchase new energy cars, which attains the purpose of improving the quality
of air to a particular extent. To improve the quality, the relevant stakeholders need to adjust the
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policies of subsidies for new energy cars as per the changes in oil prices and increase the prices
of gasoline or diesel taxes to offer some space for development for the market of new energy.
Lu et al. (2021) write that the outbreak of the COVID-19 pandemic has had a considerable
outcome on the automobile industry. The energy sector, as a pillar of economic development, is
facing difficult times as a result of the pandemic that has affected the entire world. The authors
review the impacts of the pandemic on the global energy sector in terms of the policies of the
government, employment, price, demand, counter approaches, and academic studies that focus
on the two largest energy countries in the nation, which are America and China. Despite the fact
that the virus has had a significant impact on the energy sectors, actions to address climate issues
have been paused, but they have become more urgent than ever (Bag et al., 2018). Experts
always point out that it is the right time to promote a vigorous transition to clean energy. The
authors discuss the progress towards a transition to clean energy, which includes mineral
resources for clean energy techniques, electrolyzes, and batteries. The study's findings indicate
that the stability of supply chains, energy storage, and policymakers during and after the
pandemic are critical challenges to the transition to other forms of clean energy. The transition,
however, may generate new employment opportunities and create some recovery for the
Wang et al., (2021) write that according to the panel information of 31 provincial capital cities in
the nation, from January 21st to November 20th, 2020, The study analyzes empirically the effects
of all the cases that are newly confirmed and the daily new deaths from the pandemic PM 2, CO,
SO2, NO2, and PM2. 5 emission forms of consumption of green energy through the use of
generalized methods of systems. The researchers conclude that the pandemic can inhibit all types
of emissions in that there are greater numbers of cases that have been confirmed and deaths that
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bring about stringent anti-epidemic policies, fewer emissions, and better quality of air quality in
China. Moreover, people use methods of cross-sectional analysis, sample segmentation, and
emission pollutants of the top three nations in terms of the country’s GDP to determine
robustness. Overall, the evidence enhances the debates on air quality after the pandemic. This
evidence from China offers beneficial experiences that correlate with the provincial information.
Su et al., (2022) write that the industrial revolution era was a culmination of the accelerating
speed of evolution and digital transformations in society. It had a vital impact on the dynamics of
the labor markets. Tests of bootstrap casualty were referred to as the best approach to analyze the
aspect. The approach was undertaken to commence the triggering of various discourses on the
benefits that originate from different forms of employment and the benefits of technological
innovations and active responses to all the challenges that are associated with technological
progress within the markets of labor. Through the study of interactions that exist between various
patents and the new opportunities for employment, the researchers identified that the interactions
between employment and innovations are very complicated. Regarding the positive impacts, one
could confirm that technological innovations have generated a significant boost within the
markets for labor. The vices could also be refuted via the negative influences that surround the
concepts because of the effects of employment, which is greater than that of creation. The new
opportunities for employment affect the PIs negatively, which indicates that the markets for labor
could be the primary indicators of development and innovation. The society of the Chinese has
been experiencing digital transformations even before the pandemic. As a result, short-term
Zhou et al. (2021) write that since the pandemic started in 2019, the transport industry has been
negatively affected. Many countries around the world have adopted various policies and
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restrictions to help prevent the spread of the pandemic. All this resulted in a significant drop in
the demand for transportation in China. China was the first nation to detect the virus. It was
equally the fastest nation to recover. All the existing impacts and policies that were reviewed to
analyze the impacts of the pandemic on the transport sectors in the urban regions and propose
significant measures that may be undertaken to lower the impacts of the pandemic. The
researchers review the impacts of the pandemic on the urban systems of transport and other
operations and the best approaches of the government to respond to the viral pandemic. The
study analyzes the measures of recovery after and surging pandemics as well as their hierarchical
response systems (Kumar 2021). It also explores empirically the impacts of the measures of
recovery. The study therefore adopted the Event Study Methods to analyze the impacts of the
pandemic on the transport industry quantitatively. The approach was also used to analyze all the
policies developed against the pandemic on the flow of traffic and their sequence in the
resurgence of the pandemic in regions like Beijing, The findings of the study offered a solid
policy of the experiences and the implications for the construction of sustainable urban systems
of transportation to enhance the reliability, resilience, and flexibility of governance and traffic
Luan et al. (2021) write that traveling behaviors and activities have been significantly impacted
by the outbreak of the pandemic. The pandemic caused significant changes in the travel choices
of various policymakers because they had to come up with the most appropriate responses to
mitigate the negative consequences on the travel industry. The researchers sought to investigate
how the pandemic could affect the model and choice of travel, as well as the intentions to
purchase cars. The estimation results indicate that there is a regret aversion in psychology that
does not have a dominant proportion of all this is combined with the statistical outcomes from
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the official departments, the researchers concluded that public transportation displays a greater
propensity on longer trips, whereas the industry of ride and hailing services was shaken
significantly. Regarding the intentions of traffic tool purchases, people who had no cars preferred
to purchase electric wheel cars instead of automobiles. The findings of the study and its
citizens' modes of travel and preferences under the impacts of the pandemic.
Abbasi et al., (2021), write that the pandemic appeared as a vital disaster for health in the present
day. It caused a crisis in different sectors across the globe. Humans have experienced health
emergencies since the onset of the calamity. The Corona Virus also disrupted the global
economy. All of the global efforts to slow the spread of the pandemic, such as the establishment
restricting larger social gatherings, had an impact on the transportation sector and the
seeking to reduce the environmental impacts and other twenty-five chosen approaches on a
short-term basis, which resulted in the thriving of the available biodiversity. The researchers
suggested the introduction of self-produced medical chains of supply and the necessity of
avoiding the need to rely on other nations for medical supply. The study concluded that it is
important to empower organizations to practice conservation and provide adequate resources for
Kimble & Wang, (2013) in there study seek to determine the overarching theme on the
significance of innovations which were developed in economies that are emerging. The study
focuses more on the development of different alternative of vehicles which are powered by
engines that combust internally. The researchers adopted a broad strategic approach of two
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different sectors in the NEV sector in china which is the pure electric vehicle and the low speed
electric vehicle. The findings were compared and conclusions drawn from them. The researchers
found that the sector of electric vehicles is considered via central governments as a vital sector
for the development of industries in china. The government considers the innovation as the
CHAPTER 3
METHODOLOGY
Research Design
The design of the study is the overall strategy that is chosen for the integration of various
components that need to be studied, which are in a logical and coherent manner (Pandey &
Pandey, 2021). It ensures all the users address the emerging and relevant challenges effectively
Sample selection
The sample for this study involved sellers of automobiles and the buyers from various regions in
China. The total sample involved 400 participants, 200 were buyers while the other 200 was
sellers. The other sample involved 20 case studies on the attitudes and behaviors of consumers in
Data sources
A data source is defined as a raw set of information that is not processed to offer meaningful
information about the topic of study. When such information is collected from the initial sources
directly from preexisting sources, it is called "secondary data" (Abutabenjeh & Jaradat, 2018).
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The primary source of information for this study is the feedback from the questionnaires. The
second source involves the website on the index of trade policies. The other source is the
measure of the innovation outputs of the firms using parent information from the Chinese
Research and Data Services. Additionally, there are other variables which were obtained and
calculated as per the China Stock Market and Accounting Research. Mitigating the potential
impacts had the outlier’s winsorzing all continuous variables at 1 to 99 percent levels in every
tail.
Empirical Approach
Testing the hypothesis implies predictions that the policies of trade and uncertainty have a
positive association with corporate innovations after ensuring there are significant controlling
determinants. The testing process involved reference to various research materials and the model
of estimation via an OLS regression to create a link with various trade policies that are uncertain
about the existing corporate innovations and the specific characteristics of the firm, among other
determinants.
Innovation measurement
The input of innovation is the percentage of a particular study and development of the expenses,
which is divided by the total number of assets and multiplied by 100. While it is common to
measure the output of a given innovation by the total number of patents that are guaranteed,
China classifies patents into three vital categories: design patents, patents based on utility
models, and patents of invention (Abutabenjeh & Jaradat, 2018). The invention patents involve
various forms of novel technologies, the patents of utility involve all the new applications of the
available technologies, and the design patents tend to cover all the limited advances in
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technology. The study measures the innovation output with the two patent-based metrics, which
The study adopted the Chinese monthly policy of trade uncertainty index to capture the policies
of trade uncertainty. It transforms monthly information into annual data via weighted average
Control variable
The control variables in this study were the subsidies of the government, ownership by the
management, and the ratio of shareholders who are in control. The shareholding rations of the
shareholder who is in control, the nature of ownership, the size of the board, the ratio of all the
independent directors, the ratio of cash flow, the size of the firm, and the ration of all the
liabilities.
Data collection
The process of data collection involves various approaches used to obtain primary and secondary
data. The data for this study is from secondary and primary sources.
Primary data
This information was obtained directly from the sources. The study implemented the use of
Secondary Data
The study involved a systematic reviews of various case studies which were related to the topic
of interest.
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CHAPTER FOUR
Results
The primary sources indicate that more buyers have intentions of purchasing vehicles despite the
challenges in the chains of supply. The pandemic in particular affected the chains negatively
causing many of the buyers to spend more time in their homes, discovering the new pleasures of
clean air and lower levels of pollution. The pandemic crystallized the attitude of people towards
the environment. This has increased the concerns about the potential of non-ICE automobile
buyers who indicate that the pandemic has increased their level of awareness about the
challenges in the environment. Crucially, the concerns are reflected in the increased intention to
The findings from secondary sources represent a significant shift in consumer attitudes, which
accelerates demand for electric vehicles and alternative powertrain vehicles. Such initially,
consumers were expressing a much more generalized concern about the issues of sustainability.
The concerns, however, never translate into actions when they want to purchase other vehicles.
Any boom in electric vehicles will be a part of the greater resurgence in vehicle purchases
regardless of the train of power, and it was catalyzed by a change in the pattern of morbidity as
well as the greater risk of the pandemic. There were fewer long work journeys that were coupled
with other lingering concerns over the safety of public transportation, which are cementing the
car as a reduced risk of infection. Such reasons coerce the manufactures to shift the automobile
industry to digitization.
The case studies were from different periods of study. The sources indicate the pandemic
generated significant debates on the value of new energy vehicles to enhance the quality of air.
The pandemic affected the chest, causing breathing challenges. The condition is worsened by
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inhaling low-quality air that contains particles that cause chest infections. One of the major
causes of poor air quality is emissions from automobiles. Since the study seeks to determine
whether the manufacture of new energy vehicles will reduce the negative impacts of the
pandemic, The availability of policies for new energy policies It also indicates the absence of a
unified conclusion on the evolution of policies in the industry of new energy vehicles in China as
well as the nodes of time. Some scholars trace this development to 1991, while others attribute it
to 2019. The scholars categorize the system of policy development into four stages of evolution,
where the starting stage is the initial phase of formation, which was between 1991 and 2006. The
stage was guarded by a notice of adjustments in the structure of the automobile industry which
implied that there should be development of vehicles that are friendly to the environment and
those that enhance the saving of energy. The phase started with the inclusion of electric vehicles
in the eighth five-year research plan of the national science and technology plan of research.
Research on electric cars and their components was conducted and later developed while the new
From 2007 to 2009, the policies related to new energy vehicles were formed. The landmark
policies within this stage were the production rules and admission administration of the New
Energy Automobile. During this stage, the definition of the new energy vehicle industry was
proposed. Alongside the expansion of the second round of promotions of energy-saving new
energy vehicles and the expansion of the project demonstration to the private car sector, the
evolution of new energy vehicle industrial policies started developing rapidly from 2010 to 2014.
During this time, the industry was identified as a strategic industry that was emerging. Therefore,
more relevant policies and approaches for the industry were developed continuously, and the
system of policies was established gradually. The policy later transitioned from a selection of the
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government to a selection of the market and from the orientation of producers to systems of
customer orientation.
Analysis
The development of electric vehicles is vital for the achievement of sustainable goals, while the
pandemic affects the global markets and brings challenges to the entire industry. China is among
the regions that were affected by the pandemic, and that takes up a greater part of the global
electric vehicle market, which attracts the growing attention of the trends that have emerged in
the electric vehicle market. The pandemic has therefore presented a greater opportunity for the
growth of the electric vehicle industry because more individuals are aware of and willing to
engage in sustainable environmental practices. Despite the greater demand, the travel restrictions
that were caused by the pandemic have greatly disrupted the supply of materials that were used
for the assembly of electric vehicles. Most of the manufacturers depended on imported supplies,
and that accelerated the domestic substitutes of inventory and exploitation for other parts that are
critical. The massive lockdowns have also resulted in significant disruption to operations and
patterns of production.
From the questionnaires 80% of the total sample indicated that the pandemic had significant
impacts on the supply chain. 70% indicated that the automobile industry was affected
significantly. 10% did not understand the value of digitizing the automobile industry. 60% of the
sample indicated that the pandemic was a greater motivation for various automobile
organizations to engage in digitization. Out of the case studies 20% of the cases had no
significant correlation with the digitization of automobile industries. 85% of all the cases
indicated that the pandemic affected the automobile industry significantly. 75% of the cases
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indicated that the pandemic is a greater motivation of shifting the supply chains of automobiles
to digitization.
The findings of the study indicate that disruption of the supply chain has a significant impact on
the sales and purchase of automobiles. The findings also indicate that the negative impacts of the
pandemic have significant implications for the automobile industry. These findings verify the
hypothesis, and they also respond to the research question because they highlight challenges
experienced in the automobile industry since the onset of the pandemic. The global lockdowns
created a huge disruption in exportation of Chinese spare parts. It also interrupted the large-scale
manufacture of spare parts in Europe and the closure of various assembling plants in the US. The
benefits of shifting to green energy approaches for transportation. Non-work travel is anticipated
to resume after the pandemic. However, the levels of work among the population will remain
low. There were bounce banks in the patterns of mobility from the heights of the first wave of
the pandemic. Such sudden shifts necessitated the need of digitizing the automobile industry.
In the world, non-related work travel seeks to recover more than work-related travel. The total
number of non-work-related monthly trips that consumers intend to take in the future for
shopping, leisure, or visiting family and friends has returned to pre-pandemic levels. The
intentions of work travel remain within the slow lanes. Even though all the journeys that were
taken across the board were expected to be reduced compared to the pre-pandemic levels, public
transport remained the greatest loser in modal choices of travel options. The respondents
indicated that they wanted to purchase a car in the near future, with about two thirds planning to
purchase one in the next year. The sale of alternative powertrain cars took off as many customers
preferred purchasing vehicles powered by hydrogen. The upward demand aligns with new
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studies and analysis on the use of electric mobility lens forecasters, which indicates that electric
The new energy vehicles also generate a significant surge in the levels of sustainability. Many of
the significant findings in the survey are factors that affect the potential of electronic vehicle
purchasers. A tipping point was attained in green environmental issues and consciousness for
various years, a peripheral concern that has been lagging behind various practical aspects like the
cost and the range, which are considered the biggest influences on those who buy electronic
vehicles. The impact of such a shift is that from all the required subsidies and the financial
support to ensure the uptake of electronic vehicles, various potential buyers are prepared
adequately to pay premiums and join the club of green drivers. At least 66% of all buyers pay
premiums of over 10% for electronic vehicles, which rises to about 90% for those who intend to
purchase an electric vehicle. The pandemic has caused individuals to have a greater motivation
to conserve the environment. Society today has individuals stating that it is their sole
responsibility to take care of the environment and adopt transport approaches that are friendlier
to the environment. The two factors that most affect the choice of transport for future and current
purchasers of vehicles are the safety from infections and the hygiene of the buyers. The other
aspect is the cost and the charging conundrum. The cost, range, and charging infrastructure are
vital factors that prevent buyers from purchasing electric vehicles. Sustainability may be
regarded as the main upside benefit to the ownership of electric cars. This does not imply that the
Recommendations
Even though the prospect of enhancing the sales of new energy vehicles is good news for vehicle
dealers, it brings significant challenges. The greatest question is whoever wins the battle for
25
green consumers. The products of the next generation keep penetrating the available markets
with a significant range of attractive gestures. To overcome these challenges requires that the
sellers of electronic vehicles get to identify better financial prospects. The sellers should also
find a meaningful way of bridging the gaps in information beyond finances, because confusion
over the challenges of the perceived performances and charging outcomes of the electric vehicle
shows is rampant. I would recommend that the government and the industries get to learn about
the effectiveness of vaccines and programs of hesitancy at the time of the pandemic. The sellers
can also increase their efforts to educate the buyers about the importance of electric vehicles.
Such education programs will help reassure potential buyers that their choices are sensible.
26
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