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TONE OF VOICE
OUR BR AND
VOICE Hello.
Hi. Alright. Sup.
What do we mean by brand voice?

It’s what we sound like – it is our our

persona and the authentic personality of

Greetings. Ayup.
our brand.

We need a consistent, distinct brand voice

to set us apart from our competitors, to
build trust and familiarity with our clients

Howdy. Hiya. Yo.

which will eventually lead to long-term
brand value.

The Starfish Digital brand voice is conversational.

Our functional tone is authentic, always clear and direct, we’re

not afraid to speak our minds, whilst staying professional and
inspirational, we focus on the positive of what we want to say.

Our emotional tone is where the Starfish brand personality really

comes to life, used to tell a forward-looking story.

Keep our brand tone clear and informative. Always have this goal
when using both functional and emotional tones, to allow us to
communicate intellectually, with energy, integrity and trust.
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© 2021 Starfish Digital – Proprietary.
 TONE OF VOICE
HOW SHOULD PURPOSE / ELE VATOR PITCH
OUR BR AND
L ANGUAGE Make smart leaps ahead with a trusted partner
COMMUNIC ATE?

With Integrity. Honest. Open. Intellectually.

FUNC TIONAL B ENEFIT S
The essential elements of our brand form
our brand tone of voice, and what should
be at the heart of all future marketing
messages, collateral and communications.
Connected Intelligence Collaborative
We have structured a brand from both
emotional and rational perspectives by
using the Brand DNA tool shown here.
EMOTIONAL B ENEFIT S

Driven Client centric Honest

PERSONALIT Y

Trustworthy / Energy / Future (forward-looking)

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© 2021 Starfish Digital – Proprietary.