Module 5 – Advertising and Experience Design Strategies

An area that marketing executives must manage is integrated marketing

communications (IMC) which includes social media, experience design,
and advertising. Communications decisions have changed over the past
decade due to the Internet and technological advances.  Developing an
IMC program involves setting appropriate goals, deciding on the
appropriate message and tone, selecting media and developing a media
plan, setting a budget, and evaluating or measuring the effectiveness of
the IMC plan. 

Directions:
 Examine the IMC strategy for a current product. Include pictures
and ads or link to ads if possible.
 Identify strengths and weaknesses within the strategy.

 Research and find five peer-reviewed academic articles related to

social media, advertising and experience design strategies.

 Examine what effect IMC strategies have on marketing

management.

 Evaluate and compare the communication strategies for the

product you chose against those of a competitor.  Use the
literature to explain why one approach is superior to another.

Specifications:
 Your paper should be approximately 4-6 pages, not counting
cover page, reference list page, appendices, figures, or tables.
 Your assignment should include a title page and a reference list
page, and be completed according to the requirements of APA
Stylebook.
 5 references are required. Beyond these required references,
additional references are not required but if you do cite literature,
please use the most current APA format.
 An abstract is not required.
 Please refer to the rubric associated with this assignment for
detailed guidance about expectations and grading.
 Please submit this assignment through D2L by 11:59PM Central
Time on Sunday.