Department / Function: Digital Marketing

Designation: Deputy Manager

Location: Mumbai

Job Summary:

A content specialist who has knowledge & experience in converting complex financial product
features into simple and effective communication. At least 2+ years of experience in a similar role is
preferred. Responsibilities will include planning and executing content strategy for HDFC Life’s paid
digital marketing efforts.

Responsibilities:

• Gather requirements from paid media teams and develop creative strategy on a monthly &
quarterly basis

• Aim to drive creative performance metrics (CTR, Open Rate, etc.) and regularly optimise the same
as per targets

• Work with copywriters and designers from creative agency to develop effective communication
and handle deliverables as per timelines

• Remain well-versed and updated on brand and legal guidelines for all creative formats

• Get requisite internal approvals from product and compliance teams, and push to reduce TATs for
approvals

Requirements:

Knowledge

 Life Insurance industry landscape and product offerings

 Digital marketing channels and various creative formats available

Skills

 Creative & Communication: Ability to convey complex information in an effective manner, to

both internal and external partners. Good eye for design, aesthetics and brand-appropriate
messaging.
 Stakeholder Management: Working with (and pushing) internal departments and external
agencies to meet tight deadlines.
 Reporting, Analysis, and Iteration: Constant initiatives to experiment and test creative
performance. Keeping regular track of creative performance through reports and regularly
updating campaign teams and management on the same.

Experience

 2+ years in digital marketing and/or creative communication-related roles

Educational Qualification

 Bachelor's or Master's degree in Marketing / Communications (MBA / PGDM preferred)

Interested candidates need to share their profile with Parijat Mishra ( parijat.m@hdfclife.com ).