Professional Documents
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Farm persistence and adaptation at the ruraleurban interface: Succession and farm
adjustment
Shoshanah M. Inwood a,*, Jeff S. Sharp b,1
a
The Social Responsibility Initiative, The Ohio State University, 316 Kottman Hall, 2021 Coffey Road, Columbus, OH 43210, USA b The
School of Natural Resources, The Ohio State University, 320 Kottman Hall, 2021 Coffey Road, Columbus, OH 43210, USA
abstract
Keywords: Despite assumptions that agriculture will automatically go into a mode of decline at the Rural Urban Interface (RUI), of ficial
Agriculture statistics suggest that agriculture as a whole remains a strong (and in some cases a growing) industry in many U.S. RUI
Succession counties. RUI scholars have acknowledged internal family dynamics can significantly influence farm persistence and
Ruraleurban-interface adaptation strategies, however, few studies have sought to document the specific role succession has on farm structure at the
Farm family
RUI. Building off rural geography models of farm organization at the RUI and succession research embedded in rural studies
Adaptation
we analyze interviews from 33 U.S. farm families to 1) explore the relationship between farm adaptation and succession at the
RUI, and 2) examine how succession is related to the different types of enterprises found at the RUI (direct marketers vs.
commodity producers) and the types of growth strategies these farm families implement. We find that families who can not
identify an heir either disinvest or enter a static management mode. Among farm families who can identify an heir we identify
a variety of horizontal and vertical growth strategies (expanding, intensifying, and entrepreneurial stacking) designed to
achieve farm reproduction goals. We discuss the theoretical and policy related implications of this research.
2011 Elsevier Ltd. All rights reserved.
1
1. Introduction
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anthropologists in rural areas and these studies consistently find that the While these challenges can appear daunting, the seeds of this
family cycle is related to enterprise management and that succession research were planted by a disjuncture we observed (and which has
has a direct influence on enterprise growth or decline (Bennett, 1982; been noted by others, e.g. Daniels (1999)) between a sense of
Salamon, 1992; Gasson and Errington, 1993; Potter and Lobley, 1996; fatalism regarding the future of agriculture that sometimes
Stinglauer and Weiss, 2000). We anticipate that these findings are also permeates farmland preservation and land-use policy discussions
applicable to RUI farms and expect succession to play a meaningful and our on the ground observations that a significant amount of
role in farm persistence and adaptation in these settings. However, we farming persists even in the face of urban encroachment. While
also anticipate that the dynamic nature of agriculture at the RUI, with some farmers and non-farmers alike may believe that traditional
substantial non-farm competition for land as well as access to urban “family farming” is no longer viable in the modern U.S. economy,
consumer markets, might result in a greater range of growth and (Jackson-Smith, 1999), official statistics indicate that agriculture
reproduction strategies than is commonly found in succession studies remains a strong (and in some cases growing) industry in many U.S.
of rural, commodity farm families (Salamon, 1992). RUI counties (Butler and Maronek, 2002; Jackson-Smith, 1999;
The purpose of this study, is to examine how succession moderates Clark et al., 2010).
the ways farms change and adapt to RUI conditions and ultimately how Jackson-Smith and Sharp, (2008) identify a relatively large set
they continue to persist in these locations. In our research we explore of counties located at the RUI with substantial agricultural
two issues. First we simply seek to understand the relationship between production, with 41 percent of total U.S. agricultural sales
farm adaptation and succession at the RUI. Second, we seek to originating from these counties in 2007 (Jackson-Smith and Sharp,
understand how succession strategies are related to enterprise type 2008). These counties also represent critical food producing regions
(direct marketers vs. commodity) and the types of growth strategies of the U.S., accounting for 78 percent of U.S. vegetable production
farm families implement to incorporate the next generation given the and 91 percent of U.S. fruit production (Jackson-Smith and Sharp,
land constraints and macro-political and economic frameworks they are 2008). Compared to more rural areas, farming operations at the RUI
embedded in. tend to be highly diverse, with more then three-quarters of U.S.
This study of farm succession at the RUI is timely and necessary, organic and direct sales originating from RUI counties (Jackson-
and provides three especially salient contributions to the academic Smith and Sharp, 2008). These statistics demonstrate the dynamic
literature and the on-going policy dialogue regarding the future of nature of agriculture at the RUI as it is a location not only of
agriculture at the RUI. First, our exploration and description of an constraint but also of great opportunity. Several studies have
important family farm-level process has implications for community documented the heterogeneous nature of agriculture at the RUI by
and regional policy efforts to maintain agricultural viability at the identifying a mixture of commercial commodity farms as well as
urban edge. Second, we contribute to the process of model building and adaptive and recreational farms (farms reporting less then $10,000
testing in rural geography by reviewing data that enables us to validate in sales (Heimlich and Brooks, 1989)) that are exploiting
or refine existing conceptual models of RUI agricultural change. opportunities to direct market farm products to nearby urban
Finally, we expand our sociological and anthropological understanding populations. (Butler and Maronek, 2002; Johnston and Bryant,
of farm succession by reporting on howthe process creates distinct 1987; Heimlich and Brooks, 1989).
adaptationpatterns across different types of farm enterprises located at
the RUI. 2.2. Farm adaptation models
In the following section we explore the theoretical background for
this work. We then report on data and findings collected through Several models rooted in agricultural geography have emerged
intensive interviews with Ohio and Michigan farm families located at to account for the structure of RUI agriculture (Ilbery, 1985;
the RUI in the United States. Interviews with family members Johnston and Bryant, 1987; Bryant and Johnston, 1992). These
associated with a variety of enterprises revealed a typology of models not only recognize the influence of economic factors, but
strategies RUI farm families utilize to reproduce the farm enterprise for also incorporate elements of culture, land tenure, succession,
the next generation. We conclude with a summary of some of the community, agroecology, biophysical resources, and
disciplinary and policy implications of this research. macroeconomic structural influences operating at global, national,
regional and local scales (Johnston and Bryant, 1987; Smithers and
2. Theoretical background Johnson, 2004). Additionally, an important theme implicit in these
models is the expectation that urban oriented food and fiber
2.1. The structure of agriculture at the RUI e Farm adaptation and production strategies are likely to emerge and succeed due to their
persistence proximity to urban markets (Bowler, 1999; Fennell and Weaver,
1997; Heimlich and Anderson, 2001). We review the insights of
The RUI is a zone of intermingling land-uses, characterized by an three distinct RUI models, each of which acknowledges the broad
irregular transition from farm to non-farmland. A formal definition of range of adaptive strategies that can vary across different types of
the RUI is described in the methodology section below. The structure farms and communities.
and character of agriculture in these regions is impacted both by non- The first model, developed by Hemlich and Brook’s (1989),
metropolitan global agri-food system forces and by local metropolitan identifies the relationship between farm type and persistence. The
growth and development pressures (Berry,1978; Ilbery, 1985; model anticipates three different types of RUI farms, including: i.
Shumway and Otterstrom, 2001; Shumway and Otterstrom, 2004). In alternative enterprises (small in size with high value outputs); ii.
addition to the influence of macro-level global factors and national recreational enterprises (very small scale, operated by hobby
commodity price support policies, farmers at the RUI must also farmers) and; iii. traditional enterprises (larger operations engaged
contend with a number of problems arising from intermingling of in conventional commodity production). Research focusing on these
farming and non-farm interests. Challenges can include: conflicts with various types of enterprises suggests that alternative enterprises in
non-farm neighbors over odor, noise; vandalism; local planning and metropolitan counties were most likely to persist between 1978 and
zoning laws that fail to adequately support farming; and reduced access 1997 compared to either traditional or recreational enterprises
to suppliers, capital and traditional markets, such as grain elevators, (Heimlich and Anderson, 2001; Hoppe and Korb, 2001).
due to declining local demand for farm services and steady increase of Alternative enterprise types can include consumer-oriented,
nonfarm residential and commercial business opportunities (Lopez et entrepreneurial agriculture with an emphasis on direct marketing
al., 1988; Hines and Rhoades, 1994; Kelsey and Singletary, 1996; and value adding (Barbieri and Mahoney, 2009). We term these
Kelsey, 1998). consumer oriented strategies Alternative Food and Agriculture
S.M. Inwood, J.S. Sharp / Journal of Rural Studies 28 (2012) 107e117 109
Enterprises (AFAE), in contrast to commodity-oriented production 1989), none have examined just how the lifecycle of the farm
(corn, beans, dairy). A defining feature of AFAEs is their ability to business and the lifecycle of the farm household intersect to
directly service consumer demand via creative methods of retailing influence enterprise adaptation and persistence patterns. In this
or wholesaling farm products direct to the customer (Che et al., analysis we expand and test Johnston and Bryant’s concept of
2005). While a series of studies have documented that farms are ‘positive adaptations’, being attentive to how adaptations might vary
actively implementing AFAE activities (Barbieri et al., 2008; by different farm enterprise types and focusing on the influence of
McNally, 2001) and identified varying economic and noneconomic family and household dynamics on the chosen farm adaptation as
goals for pursuing these diversification strategies (Gilg and highlighted by Smithers and Johnson.
Battershill, 1998; Barbieri and Mahoney, 2009), it remains unclear
how family dynamics and succession influence the specific types of 2.3. Persistence: farm reproduction and enterprise adaptation
entrepreneurial adaptations pursued at the RUI.
Additionally, we anticipate that not all farms at the RUI will be Given our focus on the role of succession, it is necessary to
purely commodity or AFAE. Farms can simultaneously be engaged recognize the rich research tradition in rural studies of examining the
in multiple marketing strategies diversifying income and risk link between intergenerational transfer of farmland, enterprise growth
especially if they are experimenting with or shifting into new direct and the persistence of family farms (Gasson and Errington, 1993;
marketing relationships. We therefore anticipate an additional type Salamon, 1992; Burton and Walford, 2005; Keating and Munro, 1989;
of “Mixed” farm that engages in both types of commodity and Kennedy, 1991). The majority of farm succession research has focused
AFAE marketing systems. on the cultural and family dynamics associated with the succession
The second and third models focus more on ‘holistic farmer process (Kennedy, 1991; Salamon, 1992; Keating and Little, 1997;
decision-making’, acknowledging and emphasizing that the farm Taylore et al., 1998). In this research tradition, Salamon (1992) begins
household is actively influenced by both external and internal forces by encouraging researchers to be attentive to the internal household
and seeks to balance family goals with market trends, capital dynamics that can include difficult negotiations between spouses,
resources, labor resources and conditions within each commodity children, and extended kin regarding the farm’s development and
sector. The models developed by Johnston and Bryant (1987) and various other family or individual goals. Bennet (1982) employs the
Smithers and Johnson (2004) examine RUI farm adaptation term ‘agrifamily system’ to contextualize the need for a comprehensive
strategies that emerge from the complex interplay between the farm inclusion of the entire family as part of the farm decision making
household and farm business. Johnston and Bryant (1987) and system.
Smithers and Johnson (2004) recognize the role farmer agency has The life cycle of the farm family is an important influence on farm
in managing change and gives credence to the farm family acting management, enterprise growth, and succession (Bennett, 1982; Potter
and contributing to farm decision making. As two overlapping and Lobley, 1992; Potter and Lobley, 1996; Gasson and Errington,
spheres, the farm business and farm household jointly consider how 1993). Numerous researchers have documented a relationship between
to allocate internal household resources (lifecycle stage, age and the existence of a farm successor and farm innovation, expansion and
health of the farm operator, personal goals, attitudes, organization of diversification, while farmers without a successor are more likely to
the farm, farming philosophy, and intergenerational succession reduce the activity of their enterprise and their enterprise mix (Bennett,
goals), internal business resources (land quality, debt, climate, 1982; Calus et al., 2008; Gasson and Errington, 1993, Johnsen, 2004;
topography, and access to capital) in order to deal with pressures Potter and Lobley, 1996; Stinglauer and Weiss, 2000). Farm enterprise
from local and macro level forces (trade conditions, commodity growth and change often climax as the farm prepares to create
prices, land-use policy etc.). additional revenue streams that will support an added family member
Given internal and external farm conditions, the Johnston and (Bennett,1982). For example, in Saskatchewan, Bennet (1982) found
Bryant (1987) model anticipates three distinct types of farm changes enterprises run by young farmers with children and enterprises that
that can occur at the RUI across all types of enterprises. These have to support a large number of people are actively managed to
changes include: i. positive adaptations that enhance farm increase production as a means for supporting a larger number of
production (e.g. adding nontraditional business activities, urban individuals. In anticipation of succession, the enterprise prepares to
oriented direct marketing, or intensifying traditional production); ii. support another family by engaging in growth behaviors that are
normal or managerial adjustments (changes consistent with changes marked by innovation and expansion as operators adopt new
occurring across the entire agricultural sector including, adoption of management strategies to grow the farm business.
new agricultural technologies to increase efficiency); and, iii. Succession, then, represents a critical point, testing the ability of the
negative adaptations (such as exiting farming or reducing farm enterprise to reproduce itself. Succession creates opportunities for
production intensity or farm investments, perhaps in anticipation of restructuring the farm enterprise, leading Johnsen (2004 p 429) to
a future sale to developers). These positive, normal and negative conclude: “It appears that the resilience and entrepreneurial tendencies
adaptations are presented as solitary trajectories by Johnston and of family farmers.are most visible during times of dramatic
Bryant (1987), but Smithers and Johnson (2004) acknowledge that restructuring, when the very ability of a farm family to ‘survive’ may
more than one type of adjustment can be made within the same farm hinge upon its willingness to modify the farm operation.” The ability to
enterprise. In fact, Smithers and Johnson (2004) allow for multiple change and grow the farm enterprise often rests on the skill set of the
adaptations to occur simultaneously on the same farm and more next generation, leading Jonovic and Messick (1986) to argue that a
broadly acknowledge the ways in which farm adaptations feed back critical revitalization strategy for the farm business hinges on a future
into the farm household, farm business, and into local and more heir’s off-farm work experience either working on other farms and/or in
macro-level external conditions (Clark et al., 2010). other settings, with these experiences bringing new skills, insights and
Although these models emphasize the role of the household in innovations back to the farm that can increase the chance of successful
farm change at the RUI, few studies have directly analyzed these farm reproduction.
family factors (particularly succession). This omission was noted by The desire to farm as an occupation and way of life and the desire
Bryant and Johnston (and still holds true today), “an aspect of to ensure the successful intergenerational transfer of farmland are just
farmers’ motivation that has yet to be explored by geographers in as important as strategic business behaviors (JacksonSmith, 1999) and
any detail concerns the aspirations of other family members, often outweigh neoclassical theory defining farmers as pure profit
particularly children” (1992 p107). While several studies have maximizers (Hennessy, 2002). In North America, Bennet (1982) and
alluded to the significant role succession can play in enterprise Salamon (1992) have documented the relationship between family
adaptation and intensification at the RUI (Bryant, 1973; Johnston, goals, succession and changes in farm production, marketing and
110 S.M. Inwood, J.S. Sharp / Journal of Rural Studies 28 (2012) 107e117
survival strategies in the rural regions of central Canada and the United base and may also be appealing because of the higher value market
States. Salamon’s (1992) research demonstrated how a farm family’s opportunitiesassociated with proximity tolarge, urbanpopulations.
ethnic heritages (German vs. English) create discrete land ethics that We anticipate the distinct growth strategies (hotizontal vs. vertical)
shape the succession process, resulting in distinct strategies that these farm families pursue at the RUI is linked to on the relationship
different types of farm families employ to reproduce the farm between farm type and succession. This expectation guides our two
enterprise. Alternatively, when examining motivations for enterprise research questions examining: 1) how succession influences farm
diversification among farmers and ranchers in Texas, Barbieri and adaptation at the RUI, and 2) the relationship between succession,
Mahoney (2009) found keeping the farm and/or ranch in the family and enterprise type and the macro-political, economic and land
providing employment opportunities for family members were limitations farm families at the RUI face.
relatively weak reasons for diversification compared to reducing
uncertainty and risk, growing markets, enhancing financial conditions,
4. Methodology
personal aspirations and revenue enhancements. Given the unique
pressures at the RUI and opportunities to exit agriculture it stands to
reason those RUI farmers who continue to farm and diversify their 4.1. Identifying the study population
operations may be more likely to prioritize succession and family
factors, in addition to the economic motivations identified by Barbieri To answer our questions, regarding farm adaptation and
and Mahoney (2009). We anticipate given the opportunities and succession at the RUI, we interviewed farm families in U.S.
challenges associated with RUI agriculture, farm families prioritizing Midwestern metropolitan regions of Columbus, Ohio and Grand
succession and non-economic household factors will implement a wide Rapids, Michigan. The research presented in this article is part of a
range of growth and farm reproduction strategies that ultimately larger national study, “Agricultural Adaptation at the RuraleUrban
contribute to farm persistence and resilience in the RUI. Inter-
Vertica
l
Growth
Enterprise
Have Heir
Adaptation
Horizontal
Growth
Known
Decline and
No Heir Disinvestment
face: Can Communities Make a difference?”, which aims to identify how and under what conditions local communities are able to influence the
trajectory of agricultural change and adaptation in RUI areas (Cooperative State Research, Education and Extension Service, USDA, Grant #2005-
35401-15272). In this paper we focus on data from two RUI regions in the Midwest that have similar climate, commodity mixes and settlement
patterns (Pfeffer, 1983). We recognize this data set reflects Midwest production and RUI growth patterns and that the context of other RUI regions
in the U.S. may lead to different adaptive patterns; however, we believe our
The pattern of ‘expansion’ occurred most frequently among can do with [the tree fruit crop] because that is the only way we
Commodity farmers (grain, livestock, dairy and tree fruit). To create can survive”.
opportunities for the next generation, this group of farmers expanded
Within this group of farmers, many voiced frustration over the lack
the existing farm business structure by strategically increasing their
of understanding their neighbors (and general public) had for farming
farmed acreage (through rent or purchase) in order to increase
and their ignorance of the system that allows them to have such a low
productionvolume andthequantities theycould sellinto bulk commodity
cost food supply. One respondent articulated
markets. This growth strategy reflects what Johnston and Bryant (1987)
term normal adjustments mirroring the more general trend in “I want to make $40,000 a year, I’ve got to feed 4,000 head of
agriculture of increasing farm size and the substitution of capital for hogs. If I’ve got a couple brothers and we want to make that kind
labor. Engaged in commodity production, of money, we’re looking at 12,000 head of hogs a year. If people
thesefarmshavehistoricallyfollowedahorizontalgrowthpatternin order to want to keep milk down around $2 a gallon or cheap as it is, you
persist on the landscape. The period of succession exacerbates the know. somebody’s going to have to raise it somewhere. It’s kind of
economic constraints these farmers face and reinforces their decision to like land fills, you know, you got to have it but they don’t want it
implement normal adaptations as growth strategies in order to support
next door”.
additional family members on the farm.
Growth through land accumulation is a common occurrence among Additionally, the reliance on such large acreage led many of the
commodity grain and livestock producers, but is also a viable strategy Commodity farmers to recognize how vulnerable their operations were
for commodity fruit and vegetable growers. In the Grand Rapids metro to fissures within the family. Farmland preservation activists have
region where fruit growers were more prevalent, a series of inclement emphasized the importance of estate planning as an important
weather events and increasing international competition had led to a mechanism for protecting farmland; in this study some families were
bifurcation of survival strategies. While one set of orchard growers actively planning and structuring their operation to ensure should there
decreased their acreage to pursue direct marketing initiatives, another be divides in the family (e.g. divorce) the enterprise would be protected
set choose an expansion strategy by renting any available land and took against land fragmentation and be able to remain a viable business.
advantage of grower exits to purchase orchards being sold at auction by
those forced out by weather or global competition. 5.2.2. Intensifying through vertical growth
Orchard based expanders were also investing in new packing, Since access to land is always a limiting factor in agriculture,
storage and processing equipment and technology oriented to the especially at the RUI where there are numerous non-farm competitors
commodity fresh market. One family expanding their apple operation for land, some farms (predominantly First-generation AFAEs but also
described their activity as follows: “Outside of the farm, we have including some Multi-generation AFAEs and Commodity farms) were
packing facilities. We have our own storage facilities as far as going through a process of intensification increasing production of or
controlled atmosphere goes. We’re in about three different counties that shifting into higher value crops (such as nursery crops) to support more
we grow food in”. Expanders engaged in grain production discussed family members on the farm’s existing land base. These growth
how advances in technology enabled them to have an offfarm job strategy reflects Bryant and Johnston’s conceptualization of a positive
(allowing them to access health insurance and retirement benefits) adaptation. A thirdgeneration AFAE farm established in 1958
while pushing their operations to grow in acreage, one respondent illustrates this intensification process. In order to continue supporting
stated an expanding family solely from the farm, this family began a process
of intensification by increasing both the production of higher value
“And now with the advent of the larger machinery and no till and crops (i.e., shifting from vegetables to fruit and nursery crops) and
round up beans and corn, you know, [even at] 1,200 acres a guy sales volume. As one family member described, “We’re growing higher
can farm part-time. He can have a full-time job and farm 1,200 end products that maybe other people don’t have the patience to do but
acres on the side. So I mean, you know, what’s the limit as to how we can get more of a profit – not only are we going different places, but
big farms will get, I don’t know”. we’re growing different things”. By investing in new equipment and
The Expanders had a fairly global worldview and were cognizant of buildings and expanding out from an on-farm roadside market they
how the larger structure of agriculture, particularly international trade now travel to farmers markets around the region. Another family
policies, global competition, and changes in technology create the need member explained part of the reason they needed to intensify was
to get big or get out. In order to ensure their survival and remain because: “in 2007 we’ll probably have half the customers we had in
competitive this group of farmers willingly participated in the dominant 2001. So we have to grow more and go to more high-end products.like
agricultural system, investing heavily in technology and playing nursery crops. and maybe organic vegetables”.
commodity markets. When asked how their operation had changed one Many of these Multi-generation AFAE’s also considered
respondent explained themselves to be in agribusiness at a very local level, conscious of
local, national and global competition. Their strong business
“Efficiencies of orchards is probably the biggest change in our deal. orientation reinforced their self-image as savvy producers, marketers,
Machinery has changed quite a bit. We started with 60 acres [20 distributors and managers whose skills set reflected a wider
years ago] and now we have 340. Machinery has done that plus. professional status than the simple identifier of ‘farmer’. These farmers
the need to be large enough to spread costs”. encouraged their children to go to college and take advantage of
When asked if they had ever considered adopting AFAE strategies, educational opportunities that would benefit the farm enterprise. The
Commodity farmers frequently replied they had thought about it, but Multi-generation AFAE’s place a great deal of emphasis on the need to
quickly dismissed the idea. Expanders frequently commented they be an effective manager, especially when supervising labor. To ensure
would rather sell their product though a broker, others preferred and they utilized their labor force to their maximum potential there was a
recognized the competitive advantage they could maintain through strategic effort made to stagger crops to increase and extend inventory
specialization rather then being a production generalist. One such supplies but also to maximize available labor resources. This strong
respondent explained business orientation enabled many of the Multi-generation AFAE’s to
ensure their enterprises stayed highly flexible and adaptable in order to
“I’ve direct marketed before. Pick-your-own strawberries. My take advantage of new niches in the market. One fruit farmer explained
intention was to farm, not sell. I don’t sell my fruit anymore.we’re their willingness to remain open and flexible to new farm enterprises:
specialized.We are going to do everything right that we possibly
114 S.M. Inwood, J.S. Sharp / Journal of Rural Studies 28 (2012) 107e117
“Our future is to do this as long as we can, and planning different A pattern of stacking enterprises emerged primarily among Mixed
and innovative ways. You know I’ve seen stuff about growing type farms, some Multi-Generation AFAEs and one Commodity farm.
lavender,.or we can branch out into alternative crops such as basil With stacking, farm families were making room for the interests and
or herbs”. talents of the next generation by adding new enterprises to the existing
one without increasing their land base. In some cases (often in grass
In a similar fashion, many of intensifying First-generation AFAE based animal production systems) individual family members were
farmers demonstrated an inordinate amount of market savvy. Some building off each other’s production systems providing for independent
First-generation AFAE’s briefly entered commodity production only to yet complimentary income streams. Some families engaged in these
exit very quickly, recognizing the majority of money was in niche Entrepreneurial Stacking strategies legally structured their farms so that
marketing or agritourism rather then production agriculture. As one each new enterprise was a different business, while others saw all
respondent described: activities as part of the same farm business.
“We ran the orchard for 5 years. When we got into it was at a time The term “Entrepreneurial Stacking” is adapted from concepts
when China was .flooding our market with apple juice concentrate. described by Joel Salatin (2001) where farmers are encouraged to adopt
there was really not much money to be made being an apple an integrated closed loop pasture based agricultural system allowing
farmer. Finally one day I looked at it and said., I think that the complimentary enterprises to exist on the same land base. In a similar
vein, the term Entrepreneurial Stacking refers to families stacking
money is not asdbeing a farmer, the money is in being the direct
complimentary businesses as a greater number of individuals are able
payments portion of it. So one of our neighbors whose a large
to generate additional income streams off the same land base and
orchard farmer.he said he’d take the orchard over. we focus our
utilize common resources. While this growth strategy also reflects
efforts towards the entertainment portion of farming. So really our
Bryant and Johnston’s conceptualization of a positive adaptation, the
goal is now is to be an educational entertainment farm”.
defining characteristic distinguishing Entrepreneurial Stackers from
Intensifiers are the dramatically different enterprises being added to the
A general trend among First-generation and Multi-generation
farming operation. While Intensifiers were found to be expanding their
Intensifier farms was the recognition that more money can be made in
operation within a similar production/crop type, Entrepreneurial
agritourism then in production agriculture alone. This form of direct
Stackers were adding on new production systems fundamentally
marketing is one strategy families can implement to fulfill their desire
different from the existing range of farm activities, for example adding
to farm while simultaneously keeping land out of development.
vegetables onto a livestock operation, combining a grain operation with
However, the shifting focus from food production to entertainment
growing produce and an on-farm retail shop, or transforming raw
raises newquestionsabout thefunction andabilityof these operations to
agricultural products through value-adding activities.
achieve the larger food production goals of local food system
Many of these families, particularly the Mixed type farms were
movements as compared to the educational role they play. Farms
heavily influenced by the U.S. farm crisis and began to stack
engaged in intensification activities were composed of a more
enterprises in the 1980s when falling commodity prices encouraged
heterogeneous group of farm types compared to the expanders, and
them to look for alternative ways to support the family. The motivation
important differences were observed between Firstgeneration and
to implement entrepreneurial stacking strategies is rooted in the reasons
Mulit-generaiton AFAE intensifier farmers. Many First-generation
Mixed type household members farm. The Mixed type household
AFAE’s household members recognized the advantage of their RUI members interviewed in this study continuously emphasized the
location and saw their proximity to large populations as strategic importance of wanting their operation to be “a real family farm” and
advantages to their operations. Compared to other respondents this their desire to ensure opportunities for all family members. Among
group of newcomers was more likely to recognize the influence zoning these respondents, the decision to adopt direct marketing strategies was
and food safety regulations had on their ability to find a suitable piece embedded in their awareness of the difficulties associated with access
of land to farm, run a profitable farm enterprise and ensure their to land and capital and the need to restructure the farm away from pure
lifestyle goals could be met. As one First-generation AFAE vegetable commodity production in order to ensure its survival. A Mixed farm
farmer explained family explained their motivations for adding a nursery greenhouse
“One of the plusses is that this area is. in the middle of the suburbs enterprise onto their commodity grain operation.
– we’re seven miles from Grand Rapids.a triangle of 1.2 million
“We are mainly corn and soybeans, we also run a seed business on
people.Our land stayed zoned agriculture.. That’s something that
the side. We own 760 acres, plus we cash rent some surrounding
you’re just not going to necessarily have., zoning is so important,
farm ground and in the last 5 years we have started a greenhouse
you know, as to what you can and can’t do”.
operation on the property..the reason we got into the greenhouse
Additionally, the First-generation AFAE farms were investing in business was 5 years ago we were hunting for ways to diversify,
their farms and structuring their operations under the assumption their increase the farm income, not so much from wife’s and my income,
farms would be operating indefinitely, reflecting the larger ecological but I have a son that wants to stay in farming and stay in
and spiritual reasons they cited for farming. In comparison the Multi- agriculture and we felt that this was one way that we could also
generation AFAE’s, characterized by a more dominant business generate income without going out and renting a lot of expensive
orientation, were designing creative solutions to enhance their ground. A few years ago I would have said there is no way that our
enterprise while also keeping their option to sell land open. For operation could sustain both boys.now they can generate enough
example, rather then invest in a permanent roadside stand one family income to make a decent living”.
sets up a ‘tent stand’ each season which not only avoids the hassle of
building permits and regulations but also avoids investing in permanent Another case typifying the Entrepreneurial Stacker system is a fifth
structures. This strategy also ensured the farm could be divided more generation farm that until the mid 1990s was a confinement dairy
easily should the next generation fail to take over the farm, and speaks operation, barely able to support one family. Making the conscious
to the sensitivity these farms that have persisted at the RUI have to the decision to adopt a holistic grazing system, the operation became
succession process and the vulnerability of the enterprise at this stage certified organic and sold their milk into the bulk commodity fluid
in the farm cycle. organic milk market and diversified their product line. Individual
family members have added additional enterprises including: grass
5.2.3. Entrepreneurial stacking through vertical growth based meats (beef, pork, lamb, pastured poultry); pastured eggs; and
artisan cheese production. To capture a greater share of the consumer
S.M. Inwood, J.S. Sharp / Journal of Rural Studies 28 (2012) 107e117 115
dollar the family built an on-farm retail store and sold their products 6. Discussion
through local retailers throughout the region. This strategy allows the
farm to support four families full time. One family member explained In this study we examine adaptation and succession together in
order to gain a more nuanced understanding of how succession,
“We had gotten up to 190 cows at one time, and we decided that enterprise type and growth strategies influence the structure of
we weren’t going to be able to handle getting enough cows for 3 or agricultureattheRUI.Inregardsto ourfirstquestion,wefindastrong
4 families and we didn’t want to go down that road. We just didn’t relationship between the existence of a successor, enterprise growth
want to continue adding more and more cows. We wanted to do andfarmadaptation.Incontrast,farmfamilieswhocouldnotidentify an heir
something value added and the numbers looked really good for all placed less emphasis on increasing farm productivity; rather these
the different options we had to do value-added products from fluid farms implemented more static management strategies or began to
milk to lots of other things, ice cream..cheese. the pork, the disinvest in the farm by selling off land and assets. In the cases where
chicken, the eggs”. farm families had identified an heir, a variety of horizontal and vertical
growth strategies to achieve farm reproduction goals were observed.
Seeing the interest the next generation had in exploring alternative Families were found to engage in three distinct types of adaptation
production and marketing systems the family invested in their children strategies: expanding, intensifying and entrepreneurial stacking. With
by sending them to courses and workshops where they could learn the exception of Commoditygrowers, very few farmers were choosing a
skills such as cheese making and rotational grazing or taking advantage strategy of pure land expansion. The majority of farms we studied were
of college degrees in business and marketing. Each added skill was intensifying through an already established commodity mix (growing
incorporated into the farm’s business structure enabling a flexible higher value crops), or expanding by stacking enterprises (of varying
diversification system able to add on unique income streams for each size and intensity) to allow more family members to earn a living from
additional child participating in the farm enterprise. the farm and accommodate different phases of the lifecycle. These
We found many Entrepreneurial Stackers to have a unique division adaptations enabled farms to persist across generations despite the
of labor, with some family members in charge of field crops, others in limited land base, higherland prices, and land fragmentation that
charge of fruit and vegetable crops, while yet others turn the harvest existed in these RUI settings. Furthermore, these results demonstrate
into value added products (jams, pie, etc) and were in charge of direct how noneconomic priorities such as succession are related to farm
marketing these goods. An example of this stacking strategy was found growth, adaptation and reproduction strategies at the RUI.
on a second generation family farm that was a corn and bean operation In examining the varying ways families organize and manage both
until the mid 1980s. Reacting to falling prices in the corn commodity the household and farm enterprise this study more clearly demonstrates
markets they planted berries, and when there was an overabundance of the relationship that exists between the division of labor and farm
fresh market product, the matriarch began processing the fruit into adaptation and persistence. Among some families, particularly within
jams, jellies and pie fillings. Today in addition to the corn and beans the Intensifying and Entrepreneurial Stacking group, as individual
the operation has grown into a full fledged fruit patch with an on farm family members aged they had transitioned their roles on the farm from
market and full service bakery, with school tours, pumpkin festivals, producers into marketers shifting responsibilities along the life cycle
corn maze, petting zoo, and a harvest cruise-in for the adults. The course. Farms engaged in AFAE production systems may be especially
father remains as the primary fruit producer, while the mother is in able to take advantage of life cycle differences within the family to fill
charge of value added and retailing activities. All of the children are production, marketing and childcare/household needs. However,
employed full time off the farm, but are still involved in the farm among some families the older members continued to retain control of
operation and help out on a part time basis. One son runs the grain production responsibilities while the younger generation ramped up the
farming operation, while the other children and daughter in-law are farms marketing functions. This specialized division of labor raises
involved with marketing and running the farm market in addition to questions about the long term viability of the production function of the
occasional field labor. farm enterprise when the older generation with the production skills
A common pattern among the Entrepreneurial Stackers was for the eventually retires and pass. Will the younger ‘marketing’ generation
division of labor to be split across generations, with older family eventually transition into a producer role, or will they take on a
members responsible for production and younger members in charge of manager role, employing appropriate labor to manage production and
marketing. These families took advantage of skills developed off the raise the crops? Future research should include long term panel studies
farm particularly those related to marketing and education. Describing to track changes in production and management decisions and how
the contributions his wifewas making totheir family operation, one son these in turn shape agricultural change at the RUI.
stated: Our second question examined the relationship between succession,
enterprise type and the macro-political, economic and land limitations
“She’s a graphic designer so she can take my mom and dad’s ideas
faced by farm families at the RUI. We found the growth adaptations
and put them into a design.if you think about it, our generation,
families exhibited were partially a result of their land options but also
we’re able to utilize the internet. We’re able to utilize different
reflected larger trends in the general agriculture economy. Commodity
resources then my mom and dad’s generation”. farmers were aware of and sensitive to global competition and
While this skill split might capitalize on unique talents and interests fluctuating commodity markets, their ability to bring on another
of members of the operation, it does create some difficulty and generation in this production system was generally based on an
uncertainty as to the future of the farm, particularly concerning who expansion growth strategy, spreading costs and profits over more acres.
will be responsible for production activities once the older generation Families implementing Entrepreneurial Stacking growth strategies
retires. Several younger generation respondents of multi-generation were primarily Mixed type farmers influenced by historic farm
operations were unsure who would take over production economics (particularly the “crisis” periods) and the risks associated
responsibilities when their parents retired or passed on; some with overexpansion and debt. This group purposefully choose to
speculated they might take on production responsibilities, while others increase niche production and localize in order to avoid global
anticipated they might shift into a greater managerial role, hiring a farm competition, while simultaneously taking advantage of their RUI
manager to oversee production. This finding raises new questions location; this group demonstrates how farmers can be motivated to shift
concerning the long term viability of these operations despite the initial away from entrenched historic production practices to implement new
success at incorporating multiple generations into the farm enterprise. production and marketing practices in order to accomplish farm
reproduction goals. Additionally, these farmers also tended to operate
medium sized farms which may afford them some flexibility in
116 S.M. Inwood, J.S. Sharp / Journal of Rural Studies 28 (2012) 107e117
transitioning into AFAE strategies not available to very large growth of agriculture at the RUI despite macro-political, economic, and
Commodity producers who may have very high sunk costs. land-use pressures. Reinhart and Barlett (1989) argued the cyclical
process of enterprise development, maintenance and redevelopment
7. Conclusion associated with farm and family life cycle increase the ability of the
family farm to survive and persist on the landscape. In a similar vein,
The results of this study provide a more nuanced understanding of our work examining the nuances in farmer adjustment and
the structure of agriculture at the RUI that informs both the agricultural diversification strategies suggests the heterogeneity of farm structure at
geography and succession literatures and contributes to agricultural and the RUI contributes to the resilience of agriculture at the RUI, and that
RUI policy debates. We acknowledge the data for this analysis was it is critical to foster this diversity through flexible policies that move
from a cross-sectional survey and that long term panel data would beyond one size fits all to recognize the varying needs different groups
enable more detailed comparisons across farm types in addition to of farmers have. The ultimate ability of these farms to persist on the
being able to better track the changing structure of agriculture at the landscape is dependent on the degree to which farm policy is able to
RUI. Future research should continue to investigate the spatial address issues tied to social sustainability and recognize the dynamic
relationship between diversity of farm structure and the vitality of RUI relationship between the household, farm structure, national, state and
agriculture across by examining and comparing other RUI regions. A local policy.
second question that warrants additional study is the degree to which a
greater diversity of farm types (commodity and AFAE) is associated Acknowledgments
with the persistence and growth of agriculture in a locale, and
inversely, if RUI regions in decline are characterized by more Funding for this project was provided by the National Research
homogenous farm structures. Initiative of the Cooperative State Research, Education and Extension
In terms of concluding observations related to our finding, we find Service, USDA, Grant #2005-35401-15272., and North Central Region
that connecting the succession literature with the agricultural Sustainable Agriculture Research and Education (SARE) Graduate
geography literature allowed us to discern how important farm Student Research Grant. The authors would like to express sincere
reproduction processes are to farm persistence at the RUI as well as to thanks to the anonymous reviewers and the journal editors for their
identify the distinct strategies of developing a farm to allow for extremely constructive and insightful comments. The authors thank
successful reproduction. The findings presented in this research Doug Jackson-Smith, Jill Clark and Jason Parker for their insightful
contribute to the agricultural geography literature in two ways, by suggestions.
expanding on the types of farms identified within the literature and by
more explicitly exploring the intersection of succession and adaptation.
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