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Gaya Swomap Sabagedy
e / CONFLICT MANAGEMENT — (72.8%;, gaain Rens
f Conflict is difficult to define because it acours in many different settings. However, if
‘across the diverse settings the essenice of conflict seems to be disagreement or contradiction or s
incompatbty
‘oVitagonistc iteration, his dofniton recognized tee basi types of conflict.
Goal conflict, which oceurs when, desired end-states or preferred outcomes appear to
eae’ \ then one penn ch Gem
be incompatible “0a Co hi Com OLLUr, | :
net with then, ef eta he ype of confie Bonide
ches:
tn polie
9B Atfectve conthel, wwtueh occurs when feelings or emotons are moompatible, Le. *
- Neds conjbich ts 428n bn Stratis
people iteraly hocome “mad” a each other, ot eee pS
Xe : lame hoo éditduals x
qs Cue problem in defining and studying couflict has beew the tandency to ~ along ; Ia
t & competion, However conflict is not synonymous with competition. Competition easlother
vives actions taken by one person to attain his or her goal. or sxample, two pole vultures
~ thoughts are incon
Tay compete (0 achieve the.highont yt
A oF iterdependongy
‘
beiween thei, it is un
that they will engage in conden OF cours
. Competition: “a
Produce contiet, but not conliet involves compettion. Fur example, two snanagers who
spree 10 pursue the same goal, such as increes
Butt
ie
3, they are not necessarily computing,
y openly disagree on the best sales, a2 not necessarily competing. Butifdiey opeuly
gree on the £2" sales policy to attain their shared goal, they are in c
distinction bs 1
ct. The Fs
8 conflict and competition 1s not made merely to split hairs. Conflict
in many different forms besides that which may resutt fram sumpetion
exists
Given out Concer with the management of :. fier itis amportant to understand the
dullerent ways 1 wiueh eontil en
#68 ANG 4 FesoiveU. Ie processes uf contlet resouubon
+ te Uely w be strongly iilluenced by the setting of Ue coullict
erarmined fi
‘Thus contict will be
Hu a vallely of viewpoints, First, we will lok at the bold the postive & ine
asfiatve aspects of conflict Second, wo wil disouns the defen
ecue within organiza
conflict
fone levels of conflict that ean
inal, we wilidenlly some of the basic strategies for managing
Positive and Negative Aspects of Contiiet
‘the likehood of conflict is high in group settings, However, this is not
negatve leature, Otten the resolution of contlict leads to constru
Conflict as a Positive Fore,
t necessarily a
jouve problem solving,
*>
ont
"
tooha
ret for way
«to rel conflict may fea! 10.8 86 ate positive ch thin the
“Tha need tres c
= voce
a af 9 innovation &
i che et omy me
search for way
oup, Moreover, the fe
change , but may make change more acceptable, even des
b camfick nko, the decision ;
ional infroduetion of eonflich oe
tutions. The introduction
anaking process my be
The ink
beneficial. For example, in group decision making a problem 0 :
ir ith it ideration of alternative so!
desire for agreement interferes with its considerat Se es oe
of conflict takes the form of one or more dissenting opinions
solutions.
ceo that loads to conflict over onc or more goals may also have aa
beneficial effects, Employees who perceive a competitive atmosphere among follow worker
with respect lo performance may be motivated lo pul forth grealer efforl lo come oul ee in
such competition. Empirical evidence suggests that competition enhances the quantity of
Product produced per time period. If an organization’s primary goal is ! produce a large
number of units m a given time perind, a competitive atmosphere may advisable For
example, the employee responsible for the most units produced may be giv. a bonus.
Conflict as a Negative Force
Conflict can have serious negative effects. Onc serious problem is the prop @xsity for conflict
to divert eftors trom’ goat attainment tnatead of organizational resourc s Deng directed —~
Primarily toward reaching prescribed goals, relouces rany be depictedtyy the atiemmpt to >
resolve conflict Time and money are two important resources that arte res, :ently diverted to
conflict resolution,
Conflict may ako take its role on the psychological well being of members. Several
‘tudes have ahown exposure to conflicting opinions resus in “hard feelings” tension and
Sivity, These ard fooling appear to be a result of conflict threatening important personal
Boab and beliefs, Over an extended period of time, conflict condition
{0 exlablish supportive and h
s may make it di Ticult
ling rebstionships:
Finally, compettion that requires interaction between the Parties appears to have a ne,
oHeeton product quality. For example, pressure for result tends to emphasi-e immediass
measurable goals, such as product quantity, at the expense of Product quality Whey
Product quality i primary organizational gol, competion may be ill advis:
Levels of Conflict
Confict can be intrapersonal
individuals), ‘intragroup( within ‘@ group),
eves of confich unm qcear wi
highaa comfbic L ale, one PLUM
ontdapersont Cmfittt é ie
eT tating confit, we distinguished between goal confit and eogritve confic |
“This dstnation ia woeful whon considering intapersonal confit Goal confit exists for an
individua! when thot individual's behavior wil result in outcomes that (1) are mutually
\ogative outcomes). For
exchisive or (2) have incompatible elements (both positive and in
cays yrulunton might Tv cei wheter 1 ke job ir Daan ov re
tutualy exclusive outcomes), Further, if they take jobs in business, they might tke more
money but be involved in less interesting work (incompatible ‘clements), Because goal
conflict involves interplay of positive and negative outcomes, we cen identify three basic
‘ypes:
1. _Approach-approach conilict occurs when a person has a choice between two or more
alternatives with positive outcomes, For example, choosing between two jobs that
appear ly be equally alinwetive
12> Avoidance-avoidance conflict occurs when a person has to ch
more alternatives with negative consequences. For example, when employees are
threatened with punishment (a demotion) unless they do something they dislike (eg
joose between two oF
travel alot on their job),
3. Approach-avoidance contliet occurs when a person must docide whether to do
something that las both positive and negative consequences, For example, being
sap a gonad nm poor cing eg ‘ 4
Interpersonal Conniet iw udiatdurals diagrse on 260 wel
Interpersonal Conflict involves two parties rather than one individual A
distinguishing feature of interpersonal conllict is the need to recognize the joint outcomes of
A, Ane parties as well as the individual outcomes of each party. Consider the following situation: am
‘ P2 Two aspects are taken into custody and separated. The district attorney is
Ex: cerlain that they are guilly of a specific crime, bul he does not have adequate
evidence to convict them at a trial. He points out each prisoner's alternative to him:
10 confess 10 the crime that the police are sure they have committed or not confess. If
they both do not confess, then the district attorney states he will book them on some.
very minor but trumped-up charge such as petty larceny and illegal possession of a
weapon for which they would both receive minor punishments; if they both confess
they will be prosecuted, but he will recommend less than the most severe sentence:
but if one confesses ant the other does not, then the confessor will receive lenient
treatment for turning states evidence, whereas the later will et “the book” slapped at
him.
‘An important part of this situ:tion is that each prisoner must decide what to do
without knowing the other's decision
Satipusoual Coufetcl occurs whey a prrcom or Grertfe of
eet came tirfong sith ascallan Parseer effortser. ceases, 9 person who accommodates is evaluated favorably but may alsa be
n is df
her In most cases,
‘ceived as being weak. pe
s ‘A collaborative style is reflected in behaviour that is both cooperative an:
olla st
‘The collaborative style represents a desire to maximize the joint outcomes of the two parties
1¢ collaborative s ent
uh + arte noted
i i person employing # collaborative sly le orl
ve folowing eharneierilien of the p phy ;
1. Sces conflict as natural and helpful, cven leading to a more creative solution if
handled properly. en
Evidences trnst and candidness with others and recognized the legitimacy’ of feeling
in arriving at decisions ‘
r ed and recognizes that
3. Fecls that the attitides and positions of every one need to be aired anid recoeni
‘when conflict is resolved to the satisfaction of all, commitment to the solution is
Tikely.
4 Sces everyone as having an equal role in resolving the conflict, vicws the opinions of
everyone as equally legitimate.
5. Does not sacrifice anyone simply for the good of the eranp
People using the collaborative style tend to be perceived as lynamie individual and
are evaluated favorably by others.
A compromising style is reflected in behaviour that is intermediate on both
‘esertivaneas und coupenation, This wile ic Insed on a provenn of yiverm-lake amd may
negotiation and a series of concessions. The cmphasis is on “splitting the difference”
Cemromise is commonly used! ana widely accepted as a uieans of reschang centict People
‘who compromise with others fend tn he evaluated fwiorahly. Compared with a callahorative
syle, compromising would not be expected to generate the potential for maximizing joint
sausfaction. Rather compromise is viewed as a means of means of achieving moderate, but
only partial, satisfaction for each party.
Research on Couflict-handling Style; a maniber of studies have been conducted on
wandling style. These studies indicatc that people tend to
the use of the different conflict
describe themselves as using collaboration more often than the other style. ‘Fhas result as
Sneonraging, because collaboration tends ta he characteristic of 1) more wicoes fil managers
‘one’s performance & abilities,
Antragroup Conflictnor al comb to adiuwe the Come coal eet
y how + reach of
‘ discg nue Cleouk oe oe
invrapersonal ¢ «1 interpersonal conflict. Conflict within « group may involve the gFoUP a8 &
\w ole as well the individual members, Thus we woul! expect intragroup conflict 10 have
an effect on th group's processes and output In addition, the task and social processes within
‘a group shoulo sifhience the instigation or resolution of in’ igroup conflict.
feels of ints coup eoniiok on yroup prowess. A ebawic aly by Deulnch
cffeets of eoop ration and competition on group process and productivity. As part of a course
requirement, fi y college students were devided into ten teams, The team were assigned
problems each week and graded on their performance, The method of grading allowed the
researcher to ¢ sate tow very different social situations. Five of the groups were aasigned to
“cooperative” + tation, In the cooperative social situation, the groups wore graded as a unit.
‘Thatis the grou ) as a whole received a grade depending on how well they did compared with
the intividude were graded ne
innvenligaed the
he olher yrov sti the competitive soci sila
individuals, Wit fa cach gre ip, the person who contributed the most was given the highest
grede Moreow «the grade us bused on a ranking system so that the individual contributing
most received » “I the nes! sighest contribution recsived a "2", and kon on dawn to a "5" for
the person cont buting the lest. Thus, inthe cooperative situation the group members shared |
8 comsmon goe (maximize the groups grade) while in the competitive situation the goals
were not sharec (maximize an individual's grade).
Ay dhe ond oF the alouly (ive wore, ik wan eer Dl es ovo grains nysenns ud
effect: on the groups procosses and output. Compared with groups in the competiive
sstuation, group in the cooperative situation showed the following characteristics: (1) greater
coordination of +ffort, (2) hetter understanding of communications, (3) greater friendliness,
(4) more favor: ole evaluations of the group, (5) greater productivity per unit tine, and (6)
higher quality sc ations
From 1+ resulls of this study, Deutsch concluded that intragroup cooperation
facihtates posith - group processes (e.g,, coordination, conmunication) while also improving
the quantity quality of group oulpul However, Deuscfh's conchusions have been’
cniucized Deca > his situation of intragroup cooperation also included intergroup
competition, Tht 1, the element of competition between groups may have stimulited
each group to try etter
intergroup Conflict
The effects of intergroup competition were identified in a study conducted as part ofa
naniageinenl bi ing progiatn. The participating managers were ssxigued lo groups la work
4 number of managerial “dilemmas”. After the groups had becn working together for
‘awhile (12 to 1 hours), they were given a problem that supposedly measured their
‘ffectivenens in + oup problem solving. ‘The problem was presented 0 that each group wise
(She me QonfRik- eens Urhuseen oa
eres Q lagu oxgeumnalion Wi fe
as ool a dhe Qaowt “oevarding & erveb>.) aip would be»
anion Those one ExCUD W
pee ex the element
0 come up with the
competing with another group to come UP fe the problem was assig
“winner” and the other group would be a “loser”. One vee
of competition began to affect behavior within cach group as We weer
i: reounne clon and a sere Of I OMp
‘As work on the problem gol underway, # group bece
loyalty developed, The group experienced a rapid increase in cohesion. em
increased cohesiveness was pressure toward conformity ('
suppression of interpersonal conflict. The group was prima
Memibers become more willing to follow autocratic leaders. Th
was for group members to fecl satisfied with the group and rat
f their group ay a natural
terms. The researchers reffered to the members high rating of their group ;
vor te the
reir group Hs Muper
‘the group think phen
rily concerned with task goals
he net result of all these trends
te the group in very positive
iy complex”. That is group mernbers fended lo reggae
groups.
An attitude of hostility develop between the groups. The other group was mewed as
an “enemy”. Perceptions of the other group tended to he distorted: maccnrate stereotypes
developed. These distorted and inaccurate perceptions were maintained as interaction and
communication between the groups tended to decrease. The hostility, misperceptions, and
reduced communication seemed to be reinforcing, The intensity of the conflict escalated.
Inraganizational Conflict
When coking at conflict form an intrsorganizational perspective, four types of
coulict ure apparent: (1) Vertical Conflict (2) Ilorizontal Conflict (3) Line-Staff Conflict and
t. Although these types of conflict may overlap, espectally with role conthct,
‘cach has distinctive characteristics. ss
Superior-subordinate conflict is an example of veitical conflict. Any conttict between
levels in the organization is vertical contlct. Vertical contcts usually arise because superior
attempt to control subordinates and subordinates tend to resist. Employees may resist because
they believe the control ix an inftingerent on their perv
fieeddonn tr aceon te the
Potential reaction against a loss of freedom, vertical conflict may arise because of inadequate
wnuncatons, confiets of interest (goal conflict), or lack of consensus
concerning
perceptions of information and valves (cognitive conflict)
Coufic between employees or departments at the same hierarchical level ia
horizontal (lateral) conflict. A fundamental cause of horizontal conflict is the pressure for ‘sub-
optimizaon in most organizations. Each department may sub-optimize by independently
ial gouls. These goals amy Ine omnpalible betws
‘spartments, causing goal confi, or the perceptions ofthe importance of the goals
(iter between departments, canning. cognitive conflict. Differences. in the ore
“xPerience, and training of employees between departments alko may lead to eoi jence
Opportunities for horizontal conflict increase the higher the functional interdepend
inventories) there departments, or the greater the
between departments, the fewer buffer
dependence on common resourees between departments.
Managing Conflict
‘A wide range tactics have been suggested for managing conflict. The major
y)proaches include uuree headings: (1) Structural methods, (2) Confrontation approaches and
(3) Promoting conic. In general, the structural & confrontation approaches assume that
confit is eleady present and requires management. However, they differ Is that the
souctural approaches tend to minimize the direct expression of conflict by separating the
partes, while the confrontation approaches try to surface the confit by bringing the parties
toeether. In contastto the assumption i structural and confrontation approaches that conflict
is already present, the promotion of conflict based on the assumption that “adequate”
conflict is lacking,
Siruciural Meiinod io Reduce C
ei.
‘The structure of the system provides several opportunites to reduce conflict, Formal
authority can be given to managers that allow them to issue directives in order to manage
conflict Thus canter can he reduced through positioual authority. Another option is to
design the system to promote effective cont
Dominance through posite
If conflict reduction authority exists at all levels of the
system, managers may attempt to resolve conflict within their wings by issuing 2 directive.
vs directive may specify the course of action that subordinates are expected to follow, or it
may seive tu reduce ambiguity. Hor example, two vice-presidents in the same firm may be
working on the ori:
zationa! strategy. One vice-president may advocate a strategy’ based on.
growth and the other may desire a strategy Uval requires authority to be concentrated at the top
levels of he organization, In this case, the growlh cbjective may be in direct conflict wilt Whe
‘centralized authority
Positional authority also can be used to settle conflicts within or between
departunents. Within 4 department, the supervisor may issue a directive to resolve the conflict
Between departments,
. the issue is carried up the hierarchy until a common supervisor is
‘ccated for both departments, This common supervisor renders a decision intended to resolve
the conflict.
Sometines the use of the hierarchical uuthorily is ineffective ul resolving
unerdepartmenta! conthct, It may unrealistic for a vice-president to resolve some conflict
‘issues that may crise between lower level operational units. Furthermore, the dominance
ppromch does Tike fo preveni coufliel fort occur
wg. Ti primarily serves lo remedy conflicl
ithas occured,tepromore cooperation ad the 7
taken
bet ot
Forhmnately, there are other steps are that can ‘ering are two basic options f
jing and bul
integration of activities within the firm Decoupling
dependence
invenionies thal ate
aging conflict, sduce inter
eae etl ‘An organization may be designed to directly redu
Jecoupling,
whnenis will resources 4”
tet heat “decouple” those departments
the costs of providin:.
Deiween departinen
See nee provided for other departments should
‘and reduce the propensity for interdepartmental conflict, However,
independence will require a duplication of efforts hetween departments csekanen
Buffering with Inventory, If it is too costly to completely decoup! ae
(make them totaly independent). It may be possible to bulfer the workflow betwee iz
‘ith inventory. Thus if department A produces a product that serves as input to an inventory between the departments could prevent depariment B from being severely
affveted by a temporary shutdown or slowdown in department A.
Suffering with an Integration Units, We need for formal integra!
'0 coordinate the activities of other departments. Integration deparnnents are use
+ departinents
i for firme
thot experienced uncertain environments
Confrontation
Confrontation has diverse meanings. Some people see controntation as referring to
warlowe conticly thal involve aulagoninic inernations. However, we will use the term to
ésserbe constructive approaches to managing conflict. In this scrisc, confrontats.n isa
proces ts
iol parties in confi
directly engage each other, openiy exchange inti
Hon
on the isdnes, and try lo work out the differences hetween themselves to reach a mutually
Gesizable outcome. The underlying assumption is that both sides may be able ‘
something (a win-win situation). Thus, conffontation is a more complete version of the
collaborative interpersonal style.
Confiontation, as defined here, does not automatically occur when two par
directly engage cach other. If the partics adopt win-lose strategics, the inter
described as forcing rather than
‘action i be
aes and Bote os ei
Cup naslaniiion anneal ies’ aa ws is th
important characteristic of confrontation that distinguishes it fo
confrontation Thns, the atti,
are crucial fo the confrantation of contparties work ar recconizing integrative (win-win) elements, negotiation offers an
“portunity for conti onting confit.
‘Third Party Intervention, An effect method of managing conflict involves third
arty intervention, ‘The third party is an impartial committee of members who agree to
intervene in the pro ‘ess of seting conflit. Iti important thatthe members of the conflicting
partion yive Breit consent fo the jnfer vention, Tie wh nygreed Mol he decision vad By the
third party would be binding on the group members, The third party hears the members of the
ate a number of
conflicting groups and makes of its own investigation. Finally, they genert
ind to be
decisions aiming et the resolution of the conflict. Generally, this method ia fou
effective if the third puny is pereived neutral and the yroup metnbers respect their promive of
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