ULSTER UNIVERSITY BUSINESS SCHOOL

ALTERNATIVE ASSESSMENT (ONLINE EXAMINATION) SCHEDULE

DUE TO CORONA VIRUS

Module Code: BMG527 CRN: 19825/10258/10259

Title: Business Strategy

Instructions to Candidates:

You should read this section carefully before commencement of the

assessment. You will have received this examination paper via BbL as a timed
assessment and/or in an email from your Module Coordinator on the date of your
exam.

You are required to complete 2 questions , within the time period and you should
note that each question should be no more than 1,500 words

You should include your Student ID number on all pages of your examination
assessment answer document.
 1. Critically evaluate how organisations can achieve competitive advantage
through the feasible strategies identified on the Strategy Clock. Use examples
to illustrate your answer.
Baroto, Mas Bambang, Muhammad Madi Bin Abdullah, and Hooi Lai Wan. "Hybrid
strategy: A new strategy for competitive advantage." International Journal of
Business and Management 7.20 (2012): 120.
2. Employ the success criteria of suitability, acceptability and feasibility to
critically evaluate the strategic directions and methods available to an
organisation of your choice.