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5) A monopolist has set her level of output to maximize profit. The firm's marginal revenue
is $20, and the price elasticity of demand is -2.0. The firm's profit maximizing price is
approximately:
A) $0
B) $20
C) $40
D) $10
E) This problem cannot be answered without knowing the marginal cost
6)Compared to a competitive red herring industry, the monopolistic red herring industry
A) produces more output at a higher price.
B) produces less output at a higher price.
C) produces more output at a lower price.
D) produces less output at a lower price.
E) not enough information to relate the monopolistic red herring industry to a competitive
industry
7) Bancroft Pharmaceuticals has a patent on a new medication used to treat high blood
pressure, so it is the monopoly seller of this new drug product. The marginal cost of
producing one dose of the drug is $10, and the elasticity of demand for the product is -3.
What is the profit maximizing monopoly price for this patented drug product?
A) $10
B) $12.50
C) $15
D) $30
8) Suppose your firm develops a new pharmaceutical product that may be used to reduce
blood cholesterol levels, so the firm is the monopoly seller of this drug. If the elasticity of
demand for this new product is -4, what markup should your firm use to set the profit-
maximizing price for the product?
A) The price-cost markup is 25% of the price
B) The price-cost markup is 25% of the marginal cost
C) The price-cost markup is 4% of the marginal cost
D) The price-cost markup is 4% of the price
9) The ________ elastic a firm's demand curve, the greater its ________.
A) less; monopoly power
B) less; output
C) more; monopoly power
D) more; costs
10) What is the value of the Lerner index under perfect competition?
A) 1
B) 0
C) infinity
D) two times the price
Answer: B
11) Assume that a firm's marginal cost is $10 and the elasticity of demand is -2. We can
conclude that the firm's profit maximizing price is approximately
A) $20.
B) $5.
C) $10.
D) The answer cannot be determined without additional information
13) Determine the "rule-of-thumb" price when the monopolist has a marginal cost of $25 and
the price elasticity of demand of -3.0.
15) John Gardner is the city planner in a medium-sized southeastern city. The city is
considering a proposal to award an exclusive contract to Clear Vision, Inc., a cable television
carrier. Mr. Gardner has discovered that an economic planner hired a year before has
generated the demand, marginal revenue, total cost and marginal cost functions given below:
P = 28 - 0.0008Q
MR = 28 - 0.0016Q
TC = 120,000 + 0.00062
MC = 0.0012Q,
where Q = the number of cable subscribers and P = the price of basic monthly cable service.
Conditions change very slowly in the community so that Mr. Gardner considers the cost and
demand functions to be reasonably valid for present conditions. Mr. Gardner knows
relatively little economics and has hired you to answer the questions listed below.
a. What price and quantity would be expected if the firm is allowed to operate completely
unregulated?
b. Mr. Gardner has asked you to recommend a price and quantity that would be socially
efficient. Recommend a price and quantity to Mr. Gardner using economic theory to justify
your answer.