SONY CORPORATION

Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo,

Japan, and one of the world's largest media conglomerates with revenue of US$88.7 billion
(as of 2008) based in Minato, Tokyo. Sony is one of the leading manufacturers of electronics,
video, communications, video game consoles and information technology products for the
consumer and professional markets. Its name is derived from Sonus, the Greek goddess of
sound.
Sony Corporation is the electronics business unit and the parent company of the Sony
Group, which is engaged in business through its five operating segments—electronics,
games, entertainment (motion pictures and music), financial services and other. These make
Sony one of the most comprehensive entertainment companies in the world. Sony's
principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony
Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment,
Sony Ericsson and Sony Financial Holdings. As a semiconductor maker, Sony is among the
Worldwide Top 20 Semiconductor Sales Leaders. The company’s slogan is Sony. Like no
other.
Product in the Marketing mix of Sony
For any company product is a very essential element. The product of the company defines
the brand. By product we not only mean the tangible aspects but also
the intangible aspects. When a customer looks at a product they consider if it’s safe, if it
they satisfy their needs, if the looks of the product is good and if the product is affordable
before making a purchase.
Sony is known for its superior quality and service. They are market leaders in the
entertainment industry and their products are very useful. Products manufactured by Sony
Corporation includes:
 Audio – portable, car and home, along with personalized navigation systems.
 Televisions –, Projection televisions, LCD televisions, LED televisions CRT-based
televisions.
 Video –, digital cameras, Video cameras DVD/Video recorders and players.
 Games – PlayStations.
 Semiconductors- CCD, LCD and various other kinds of semiconductors.
 Computers and Information–printers and computers.
 Motion pictures and Television and motion pictures
 Mobile phones
The company has also started with their personalized PlayStation cards and Sony cards,
which are used as reward credit cards. These cards allow the customers to win redeemable
points after they make a purchase for any Sony products or services. Sony also started
manufacturing laptops, which comes in various sizes, shapes, designs and quality. They sell
the laptops in the name Sony Vaio. They launched it in India on 24th October 2004. These
laptops are available in 7 models such as:
 Vaio FW
 Vaio SR
 Vaio TZ
 Vaio SZ
 Vaio Tokage
 Vaio CR
 Vaio NR

Sony has a variety of products ranging from electronic devices, games and entertainment.

So, briefly Sony products can be categorized in the following major product categories:
A. Television and Projectors
 In the category of television and projector, Sony has further subdivided its products in
different models, style and performance. In this category we have several other sub
categories and designs which are:
i. BRAVIA XR
ii. OLED Display
iii. Full Array LED
iv. LED Display
v. Smart TV
vi. HDMI 2.1
vii. MASTER Series
viii. Home Cinema Projectors
ix. Professional Projectors
x. Digital Cinema Projection
As it can be seen above, Sony has tried to cover many areas where the need of displaying
devices is of great need. For example, here we can see that Sony has tried to fulfil the
demand of displaying devices from the home television sets, Office projectors and public
display panels to cover different needs and the size of the people in need of those displaying
devices.

TELEVISION MODELS:

 TV8-301
 TV5-303
 KV-1310
 KV-1375
 KX-27HF1
 KX-21HV1
 KW-3600HD
 KV-29ST1
 KV-28SF5
 KW-32HDF9
 IDT-LF1
 KLV-17HR1
 QUALIA 005
 KDL-46X1000
 XEL-1
 KDL-40ZX1
  NSX-46GT1
 KDL-LX900 Series
 KD-84X9000
 X9200A Series
 X94C
 X90K
 X90J
 X85J
 X80K
 X80J
 X80AJ
 X75
 X75K
 X74K
 X74
 W830K
 W820K
 W830
 W820
 W67G
 W66
 W6603
 W61
 W6103
 Z9D Series
 A1 Series
 A80K
 A80J
 A9F/Z9F Series
 Z9G Series
 Z9J
PROJECTOR MODELS:

 VPP-2100
 LPH-350J
  QUALIA 004
 SRX-R220
 VPL-VW90ES
 VPL-VW1000ES
 VPL-SW535
 VPL-FHZ55
 LSPX-W1S
 LSPX-P1
 VPL-VW5000
B. MOBILE PHONES:

 Xperia 1 IV
 Xperia 10 IV
 Xperia Pro - I
 Xperia - 10 III Lite
 Xperia - 1 III
 Xperia 5 III
 Xperia 10 III
 Xperia Pro
 Xperia 5 II
 Xperia 1 II
 Xperia 10 II
 Xperia L4
 Xperia 5
 Xperia 1
 Xperia 10 Plus
 Xperia 10
 Xperia L3
 Xperia XA2 Plus
 Xperia XZ1 Compact
  Xperia L1

C. Tablet:

Xperia Tablet S
Xperia Tablet S1
Xperia Tablet Z
Xperia Z2 Tablet
Xperia Z3 Tablet Compact
Xperia Z4 Tablet
D. VIDEO:

VIDEO CAMERA MODEL

 HVC-F1
 BMC-100
 CCD-V8
 CCD-TR55
 DCR-VX1000
 DCR-PC7
 DCR-DVD201
 HDR-HC1
 HDR-FX1
 HDR-SR1
 HDR-XR520V
 NEX-VG10
 HDR-TD10
 HDR-PJ40V
 HDR-PJ760V
 HDR-CX720V
 FDR-AX1
 HDR-AS15
 FDR-AX100
 FDR-AXP35
 FDR-AX700

CAMERA MODELS:
 Sony a7 IV
 Sony ZV-E10
 Sony a7R IVA
 Sony a7R IIIA
 Sony a1
 Sony a7C
 Sony a7S III
 Sony ZV-1
 Sony a9 II
 Sony a6100
 Sony a6600
 Sony Cyber-shot DSC-RX100 VII
 Sony a7R IV
 Sony DSC-RX0 II
 Sony a6400
 Sony Cyber-shot DSC-HX99
 Sony Cyber-shot DSC-HX95
 Sony Cyber-shot DSC-RX100 VA
 Sony Cyber-shot DSC-RX100 VI
 Sony a7 III
 Sony a7R III
 Sony Cyber-shot DSC-RX10 IV
 Sony DSC-RX0
 Sony a9
 Sony Cyber-shot DSC-HX350
 Sony a6500
 Sony Cyber-shot DSC-RX100 V
 Sony a99 II
 Sony FDR-X3000
 Sony HDR-AS300
 Sony Cyber-shot DSC-RX10 III
 Sony Cyber-shot DSC-HX80
 Sony a6300
 Sony SLT-A68
 Sony Cyber-shot DSC-RX1R II
 Sony a7S II
 Sony a7R II
 Sony Cyber-shot DSC-RX100 IV
 Sony Cyber-shot DSC-RX10 II
 Sony Cyber-shot DSC-HX90V
 Sony Cyber-shot DSC-WX500
 Sony a7 II
 Sony Cyber-shot DSC-QX30
 Sony Alpha QX1
 Sony a5100
 Sony Cyber-shot DSC-RX100 III
 Sony SLT-A77 II
 Sony a7S
 Sony Cyber-shot DSC-WX350
 Sony Cyber-shot DSC-H400
 Sony Cyber-shot DSC-W800
 Sony Cyber-shot DSC-H300
 Sony a6000
 Sony Cyber-shot DSC-HX400V
 Sony Cyber-shot DSC-WX220
 Sony Alpha a5000
 Sony Cyber-shot DSC-W830
 Sony Cyber-shot DSC-W810
 Sony a7R
 Sony a7
 Sony Cyber-shot DSC-RX10
 Sony Cyber-shot DSC-QX10
 Sony Cyber-shot DSC-QX100
 Sony Alpha a3000
 Sony Alpha NEX-5T
 Sony Cyber-shot DSC-RX1R
 Sony Cyber-shot DSC-RX100 II
 Sony Cyber-shot DSC-HX50V
 Sony Cyber-shot DSC-HX300
 Sony Cyber-shot DSC-WX300
 Sony Cyber-shot DSC-TX30
 Sony Alpha NEX-3N
 Sony SLT-A58
 Sony Cyber-shot DSC-WX80
 Sony Cyber-shot DSC-TF1
 Sony Cyber-shot DSC-H200
 Sony Cyber-shot DSC-W730
 Sony Cyber-shot DSC-W710
 Sony Alpha NEX-6
 Sony Alpha a99
 Sony Cyber-shot DSC-RX1
 Sony Alpha NEX-5R
 Sony Cyber-shot DSC-RX100
 Sony SLT-A37
 Sony Alpha NEX-F3
 Sony SLT-A57
 Sony Cyber-shot DSC-H90
 Sony Cyber-shot DSC-HX200V
 Sony Cyber-shot DSC-HX30V
 Sony Cyber-shot DSC-HX20V
 Sony Cyber-shot DSC-HX10V
 Sony Cyber-shot DSC-WX150
 Sony Cyber-shot DSC-W690
 Sony Cyber-shot DSC-TX66
 Sony Cyber-shot DSC-TX20
 Sony Cyber-shot DSC-TX200V
 Sony Cyber-shot DSC-WX50
 Sony Cyber-shot DSC-WX70
 Sony Cyber-shot DSC-W610
 Sony Cyber-shot DSC-W620
 Sony Cyber-shot DSC-W650
 Sony Alpha NEX-5N
 Sony Alpha NEX-7
 Sony SLT-A77
 Sony SLT-A65
 Sony Cyber-shot DSC-WX30
 Sony Cyber-shot DSC-TX55
 Sony Cyber-shot DSC-W550
 Sony Alpha NEX-C3
 Sony SLT-A35
 Sony Cyber-shot DSC-HX9V
 Sony Cyber-shot DSC-HX100V
 Sony Cyber-shot DSC-TX100V
 Sony Cyber-shot DSC-TX10
 Sony Cyber-shot DSC-HX7V
 Sony Cyber-shot DSC-WX10
 Sony Cyber-shot DSC-WX9
 Sony Cyber-shot DSC-W510
 Sony Cyber-shot DSC-W530
 Sony Cyber-shot DSC-W560
 Sony Cyber-shot DSC-W570
 Sony Cyber-shot DSC-T110
 Sony Cyber-shot DSC-H70
 Sony SLT-A33
 Sony Sony SLT-A55
 Alpha DSLR-A580
 Sony Alpha DSLR-A560
 Sony Cyber-shot DSC-WX5
 Sony Cyber-shot DSC-TX9
 Sony Cyber-shot DSC-T99
 Sony Alpha DSLR-A390
 Sony Alpha DSLR-A290
 Sony Alpha NEX-5
 Sony Alpha NEX-3
 Sony Cyber-shot DSC-TX5
 Sony Cyber-shot DSC-H55
 Sony Cyber-shot DSC-HX5
 Sony Cyber-shot DSC-TX7
 Sony Cyber-shot DSC-S2100
 Sony Cyber-shot DSC-S2000
 Sony Cyber-shot DSC-W350
 Sony Cyber-shot DSC-W380
 Sony Cyber-shot DSC-W320
 Sony Cyber-shot DSC-W310
 Sony Cyber-shot DSC-W330
 Sony Cyber-shot DSC-W370
 Sony Alpha DSLR-A450
 Sony Alpha DSLR-A850
 Sony Alpha DSLR-A500
 Sony Alpha DSLR-A550
 Sony Cyber-shot DSC-TX1
 Sony Cyber-shot DSC-WX1
 Sony Alpha DSLR-A380
 Sony Alpha DSLR-A330
 Sony Alpha DSLR-A230
 Sony Cyber-shot DSC-HX1
 Sony Cyber-shot DSC-H20
 Sony Cyber-shot DSC-W230
 Sony Cyber-shot DSC-W290
 Sony Cyber-shot DSC-T900
 Sony Cyber-shot DSC-T90
 Sony Cyber-shot DSC-S980
 Sony Cyber-shot DSC-S950
 Sony Cyber-shot DSC-G3
 Sony Cyber-shot DSC-W220
 Sony Cyber-shot DSC-S930
 Sony Alpha DSLR-A900
 Sony Cyber-shot DSC-T500
 Sony Cyber-shot DSC-T700
 Sony Cyber-shot DSC-T77
 Sony Cyber-shot DSC-W300
 Sony Cyber-shot DSC-H50
 Sony Alpha DSLR-A300
 Sony Alpha DSLR-A350
 Sony Cyber-shot DSC-S750
 Sony Cyber-shot DSC-S780
 Sony Cyber-shot DSC-T300
 Sony Cyber-shot DSC-W110
 Sony Cyber-shot DSC-W120
 Sony Cyber-shot DSC-W130
 Sony Cyber-shot DSC-W150
 Sony Cyber-shot DSC-W170
 Sony Cyber-shot DSC-H10
 Sony Alpha DSLR-A200
 Sony Cyber-shot DSC-S730
 Sony Cyber-shot DSC-T2
 Sony Alpha DSLR-A700
 Sony Cyber-shot DSC-T200
 Sony Cyber-shot DSC-H3
 Sony Cyber-shot DSC-G1
 Sony Cyber-shot DSC-S800
 Sony Cyber-shot DSC-T20
 Sony Cyber-shot DSC-T100
 Sony Cyber-shot DSC-W80
 Sony Cyber-shot DSC-W90
 Sony Cyber-shot DSC-W200
 Sony Cyber-shot DSC-H7
 Sony Cyber-shot DSC-H9
 Sony Cyber-shot DSC-S650
 Sony Cyber-shot DSC-S700
 Sony Cyber-shot DSC-W35
 Sony Cyber-shot DSC-W55
 Sony Cyber-shot DSC-T50
 Sony Cyber-shot DSC-N2
 Sony Cyber-shot DSC-T10
 Sony Alpha DSLR-A100
 Sony Cyber-shot DSC-T30
 Sony Cyber-shot DSC-W70
 Sony Cyber-shot DSC-W100
 Sony Cyber-shot DSC-H2
 Sony Cyber-shot DSC-H5
 Sony Cyber-shot DSC-W30
 Sony Cyber-shot DSC-W50
 Sony Cyber-shot DSC-S600
 Sony Cyber-shot DSC-T9
 Sony Cyber-shot DSC-N1
 Sony Cyber-shot DSC-M2
 Sony Cyber-shot DSC-R1
 Sony Cyber-shot DSC-T5
 Sony Cyber-shot DSC-T7
 Sony Cyber-shot DSC-S40
 Sony Cyber-shot DSC-S60
 Sony Cyber-shot DSC-S90
 Sony Cyber-shot DSC-W7
 Sony Cyber-shot DSC-H1
 Sony Cyber-shot DSC-W5
 Sony Cyber-shot DSC-T33
 Sony Cyber-shot DSC-P200
 Sony Cyber-shot DSC-M1
 Sony Cyber-shot DSC-L1
 Sony Cyber-shot DSC-T3
 Sony Cyber-shot DSC-V3
 Sony Cyber-shot DSC-P150
 Sony Cyber-shot DSC-F88
 Sony Cyber-shot DSC-T11
 Sony Cyber-shot DSC-P41
 Sony Cyber-shot DSC-P73
 Sony Cyber-shot DSC-P93
 Sony Cyber-shot DSC-P100
 Sony Cyber-shot DSC-W1
 Sony Cyber-shot DSC-U40
 Sony Cyber-shot DSC-T1
 Sony Cyber-shot DSC-U50
 Sony Cyber-shot DSC-F828
 Sony Cyber-shot DSC-U30
 Sony Cyber-shot DSC-U60
 Sony Mavica CD350
  Sony Mavica CD500
 Sony Cyber-shot DSC-P32
 Sony Cyber-shot DSC-P52
 Sony Cyber-shot DSC-P72
 Sony Cyber-shot DSC-P92
 Sony Cyber-shot DSC-P8
 Sony Cyber-shot DSC-P10
 Sony Cyber-shot DSC-V1
 Sony Cyber-shot DSC-U20
 Sony Cyber-shot DSC-F717
 Sony Cyber-shot DSC-U10
 Sony Cyber-shot DSC-P2
 Sony Cyber-shot DSC-P7
 Sony Cyber-shot DSC-P9
 Sony Mavica CD250
 Sony Mavica CD400
 Sony Cyber-shot DSC-P31
 Sony Cyber-shot DSC-P51
 Sony Cyber-shot DSC-P71
 Sony Mavica FD-100
 Sony Mavica FD-200
 Sony Cyber-shot DSC-P3
 Sony Cyber-shot DSC-P5
 Sony Cyber-shot DSC-F707
 Sony Cyber-shot DSC-P20
 Sony Cyber-shot DSC-S85

D. AUDIO

HEADPHONES:
  WH-1000XM4
 WH-XB910N 
 WH-XB900N
 WH-XB700 
 WH-CH710N 
 WH-CH510 
 MDR-XB450AP
 XB450BV 
 ZX110
 WI-1000XM2 
 WI-SP510
 WI-C400
 WI-C310 
 WI-C200 
 WI-C100 
 MDR-AS410AP
 MDR-AS210AP
 AS210
 WF-1000XM4
 WF-1000XM3
 WF-H800
 WF-SP800N
 WF-XB700
 WF-C500

MP3 PLAYERS
  A100 Walkman® A Series
 NW-E390 SERIES
 NWZ-B183F

HOME THEATER 

 Sony DAV TZ145 5.1

 Sony BDV E4100
 Sony HT RT3 5.1
 Sony HT IV300 M E12
 Sony DAV-DZ350
 Sony BDV N7200W 5.1
 Sony E3200 5.1
 Sony BDV N9200W 5.1 3D
 Sony HT RT40 5.1
 Sony HT-S700RF 5.1

SPEAKER
  Sony SRS XB10 Bluetooth Speaker
 Sony SRS XB30 Stereo Channel Speaker
 Sony SRS XB20 Stereo Channel Speaker
 Sony XB01 Bluetooth Speaker
 Sony SRS-XB2 2 Channel Speaker
 Sony SA D40 C E12 4.1 Channel Speaker
 Sony SA D10 4.1 Channel Speaker 
 Sony SRS XB21 Bluetooth Speaker 
 Sony SRS XB31 Bluetooth Speaker
 Sony SRS XB41 Bluetooth Speaker
 Sony Mega Bass XS FB162E Speaker
 Sony SA D20 C E12 2.1 Channel Speaker
 Sony SRS X2 2.0 Channel Speaker
 Sony SRS X11 1.0 Channel Speaker
 Sony Mega Bass XS FB102E Speaker
 Sony MHC V71D Bluetooth Speaker
 Sony MHC-V81D Bluetooth Speaker
 Sony SRS BTV5 1.0 Channel Speaker 
 Sony SRS-XB12 Bluetooth Speaker
 Sony SRS-XB22 Bluetooth Speaker 
 Sony SRS-XB32 Bluetooth Speaker 
 Sony GTK-PG10 Bluetooth Speaker
 Sony MHC GT4D Bluetooth Speaker 

E. GAMES
  Sony PlayStation Vita 3G
 Sony PlayStation Portable
 Sony PlayStation
 Sony PlayStation Vita
 Sony PlayStation Vita Slim
 Sony PlayStation Classic
 Sony PlayStation 2
 Sony PlayStation 4 Pro
 Sony PlayStation 3
 Sony PlayStation 4
 Sony PlayStation 5 Digital Edition
 Sony PlayStation 5

Computer& Desktop

Sony VAIO SVL24125CNB 24

Sony VAIO VPCL218FG B 24

Sony VAIO VPCJ128FG B 24

Sony Vaio L24125CN-B 24

Sony Vaio J20236 20 Inches

Sony SVJ20236SNWI 20 Inches

Laptop

Sony VAIO Pro SVP11213SNBI Ultrabook

Sony VAIO Fit SVF15318SNB Laptop

Sony VAIO E15136N Laptop

Sony VAIO E SVE1413YPNB Laptop

Sony VAIO Fit SVF1521ASNB Laptop

Sony VAIO Fit F14326SNP Laptop

Sony VAIO Fit SVF15213SNB Laptop

Sony VAIO E VPCEB31EN Laptop

Sony VAIO E SVE15133CNW Laptop

Sony VAIO E SVE15131CN Laptop

SONY VAIO E SVE15135CN LAPTOP
SONY VAIO FIT F15A13SN LAPTOP
SONY VAIO FIT SVF14212SNB LAPTOP
SONY VAIO E SVE15138CN LAPTOP
SONY VAIO Z CANVAS (VJZ12AX0311S) LAPTOP
SONY VAIO E11125CN NETBOOK
SONY VAIO FIT F1521ASN/B LAPTOP
SONY VAIO FIT SVF14A15CXP LAPTOP
SONY VAIO E VPCEA43EG LAPTOP
SONY VAIO E SVE14123CN LAPTOP
SONY VAIO FIT F15A15SN LAPTOP
SONY VAIO FIT SVF15218SNB LAPTOP
SONY VAIO E14125CN LAPTOP
SONY VAIO C VPCCA35FN LAPTOP
SONY VAIO E VPCEB2JFX LAPTOP
SONY VAIO PRO P1321XPN LAPTOP
SONY VAIO FIT F14A15SN/B LAPTOP
SONY VAIO FIT SVF15319SNB LAPTOP
SONY VAIO E SVE14117GN LAPTOP
SONY VAIO FIT F15A15SN/B LAPTOP
SONY VAIO FIT SVF15A13SNB LAPTOP 
SONY VAIO T SVT14116PNS LAPTOP
SONY VAIO T13126CN ULTRABOOK
SONY VAIO FIT F15215SN LAPTOP
SONY VAIO PRO P11213SN LAPTOP
SONY VJS131X0211B
SONY VAIO FIT SVF13N1ASNB LAPTOP
SONY VAIO FIT 15E F15218SN LAPTOP
SONY VAIO FIT F1521KSN LAPTOP
SONY VAIO E SVE1413XPNB LAPTOP
SONY VAIO E SVE1411AGN LAPTOP
SONY VAIO FIT SVF14218SNB LAPTOP
SONY VAIO FIT F14216SN LAPTOP
SONY VAIO E14133CN LAPTOP
SONY VAIO FIT SVF14216SNB LAPTOP
SONY VAIO FIT SVF14216SNB LAPTOP
SONY VAIO FIT F14212SN LAPTOP
SONY VAIO PRO P1321WSN LAPTOP
SONY VAIO FIT F14A15SN LAPTOP
SONY VAIO FIT SVF15219SNB LAPTOP
SONY VAIO FIT F15219SN LAPTOP
SONY VAIO FIT F14218 LAPTOP
SONY VAIO FIT F15213SN LAPTOP
SONY VAIO FIT F15A13SN/B LAPTOP

SONY FITNESS 
SONY SMARTBAND 2
SONY SMARTBAND TALK SWR30
SONY SMARTBAND SWR10
SONY SMARTBAND WITH ROXY SWR10

SONY SMART WATCHES

SONY SMARTWATCH 2
SONY SMARTWATCH 3
SONY SMARTWATCH
SONY SMARTWATCH 4
POWER BANKS
SONY CP-V6 6100 MAH POWER BANK
SONY CP-V3 2800 MAH POWER BANK
SONY CP-V4 3800 MAH POWER BANK
SONY CP-S5 5000 MAH POWER BANK
SONY CP-V5 5000 MAH POWER BANK
SONY CP-V3A 3000 MAH POWER BANK
SONY CP-V4A 4700 MAH POWER BANK
SONY CP-V10A 10000 MAH POWER BANK
SONY CP-S15 15000 MAH POWER BANK
SONY CP-S20 20000 MAH POWER BANK
SONY CP-V10B 10000MAH LITHIUM-POLYMER POWER BANK
SONY CP-F5 5000 MAH POWER BANK
SONY CP-F10L 10000 MAH POWER BANK
SONY CP-V10 10000 MAH POWER BANK
SONY CP-E6 5800 MAH POWER BANK
SONY CP-E3 3000 MAH POWER BANK
SONY CP-V9 8700 MAH POWER BANK