2. Potential conflict of interest with XC 3. They started facing competition from Canon with modern technology in printing and FX wanted to be global player 4. But XC is forcing FC to focus on Japan and Adjutant countries so low volume compared to RX 5. Entry barrier in Japan resulted into partnership between RC and FC 6. After acquisition of RC Things started changing from british to American style 7. As FC was doing modifications it suggested SC to focus on small printers but it was ignored by XC as it wasn’t their target market. But eventually they developed small Xerox machine and it rose its reputation in XC slow speed but eventually modified fast speed 8. Liquid toner vs dry toner in 1970s increased competition form 4 rivals to 11 rivals. So FC started aggressive sales strategies in Japan but XC didn’t allow to do so due to policy. 9.
10.FC main aim develop products according to customer needs , cut costs, low wastage and adopt new tech aggressive
11.
Company Name Countries
XC USA, Canada RC Britain, Mexico, Italy, Germany, France , Aus FC Japan, Indonesia, South Korea, Philiphines, Thailand , Taiwan and Indo china