HOW WE MARKET YOUR STORE

The aim of our marketing campaigns is to drive profitable sales for Subway®
franchisees.

Subway® franchisees in the UK and Ireland actively participate in the

running of the Franchisee Advertising Fund (FAF). National and regional
advertising boards, consisting of franchisees, are elected each year; it is
their role to make marketing decisions and ensure franchisee funds are
used to benefit all franchisees.

Subway® franchisees pay a 4.5% advertising fee to the Franchisee Advertising Fund.

LOCATION PERFORMANCE

Generally, the most important factors for performance are the location of
the franchise and how well it is run. Because these key factors are
unknown, Subway® International B.V.† cannot predict your results.

In fact, to eliminate possible misunderstandings, the company has

a policy that no employee or agent can provide you with
projections as to potential sales, earnings and profitability.

RE-SALES
ANOTHER OPTION FOR THOSE
WISHING TO BUY INTO THE HASHTAGMOMO® FRANCHISE IS
TO BUY A RE-SALE STORE.
On occasion, there is the opportunity for those interested in buying a
franchise to purchase an existing store from a current franchisee.
This can often result in lower set-up costs, as the store and all its
equipment are often included in the purchase price. To find out more
about any re-sale opportunities, speak to

YOUR INVESTMENT
The HashtagMomo® brand has some of the lowest start-up
costs in the industry for a franchise of its size and stature. The
total amount of investment will depend on the location, size and
extent of any renovation work required.
The estimated costs outlined in the table below represent a
wide range of possible locations. Remember that costs will vary
in relation to the physical size of the store.
A lower cost store is one that would require fewer leasehold
improvements, less seating and fewer equipment expenditures.
Higher cost stores may require extensive interior renovations,
extensive seating and additional equipment. The figures listed
do not include extensive exterior renovations.
HashtagMomo® franchisees pay 8% royalties to the
HashtagMomo® brand based on gross sales minus GST. A
4.5% advertising fee is paid to the Franchisee Advertising
Fund.