Kacchi Bhai is the 2nd fully Kacchi focused chain brand in the country which gave it opportunity

to service and capture markets

Kacchi Bhai became the go to place for Kacchi’s in areas where it serves despite competitor
offerings being available. This allowed Kacchi Bhai to capitalize on their Brand Value and open
outlets in several locations in Dhaka city and expand their service capacity by multifolds

Kacchi Bhai got the prime locations in the city on lock while competitors and upstarts struggled to
get good locations for their restaurants

Kacchi Bhai got the prime locations in the city on lock while competitors and upstarts struggled to
get good locations for their restaurants

This also allows Kacchi Bhai to earn higher margins as per unit variable cost goes down