The practice to translate the information within the visual context is the data visualisation like

a map or graph for making the data easier for the brain of human beings for understanding

and pulling insights from. The main goal of data visualisation is for making the same easier

for identifying the patterns, trends and the outliers within large data sets (Digituem, 2022).

Big data is therefore, an inexhaustible source of value for the business. On the basis of the

data insights, products can be improved by the companies’, customers can be provided with

higher personalised services, increasing performance, security, conversion rate, revenue and

basically any of the business metrics which is having potential for growth. Pivotal role is

played by the visualisation and analytics for leveraging the big data.

By visualisation of the big data, managers are able in finding the necessary information fast,

large amounts of data is studied in an effective manner, data is explored and drilled down for

gaining highly comprehensive understanding of the assets, processes, environment etc. Data

visualisation acts as the key for unlocking Big Data. The solution for any data inefficiencies

can be solved and there is easy and instant absorption of huge amount of data which is

presented within visual form (splashBI, 2022).

By enabling the users to understand the data in rapid way, the visualisation can help in

quickly increasing the decision making speed as well. Fast decisions must be made by any

business and not getting bogged down through inefficiencies. Visualisation also helps in

identifying the errors and inaccuracies in data in quick manner. There can be utilisation of

visualisation for accessing the real-time information and assisting in management functions

within significant way.

References

Digituem. (2022). Benefits of Data Visualization for Your Business. Retrieved from

Digituem: https://www.digiteum.com/data-visualization-your-business/#:~:text=By

%20visualizing%20big%20data%2C%20managers,%2C%20processes%2C

%20environment%2C%20etc.

splashBI. (2022). Importance, Purpose, And Benefit Of Data Visualization Tools! Retrieved

from splashBI: https://splashbi.com/importance-purpose-benefit-of-data-visualization-

tools/